Marketing, Advertising, and Branding Definitions

Getting your definitions straight.     Small business owners usually have expectations of ‘instant’ sales from any and all types of marketing efforts. Each marketing-related activities noted below has a different return on investment (ROI) for cost and time. Advertising may bring in a crowd to ...

Don’t Stop at the LinkedIn Personal Profile!

Don’t stop at the LinkedIn personal profile! You probably have seen the posts, the emails, and the training announcements where ‘specialists’ are horn blowing about building up your LinkedIn profile. They are directing you to get it filled out completely, get certain sections added, and the ...

Social Media Management – Who Should Do It?

Can’t take the heat? Stay out of the social media kitchen! How much have you budgeted for advertising, marketing, and branding and have you identified and planned social media operations in relationship to your business goals? As a small business mentor, I can spot mentees who ...

Social Media Management – Why Small Businesses Need It

STUDY SHOWS INCREASE OF 70% BUSINESS TRAFFIC WHEN A BUSINESS USES SOCIAL MEDIA Did you see the research noting consumers are be more likely to shop and spend money with independent businesses if those businesses did a better job of marketing themselves on social media sites? Consumers ...

Vulture Customers – Recognize and Avoid

Are your business customers ‘vultures?’ Do you have a vulture customer that is making your profits lower?   Business owners need to incorporate into their profit structure and marketing plan contingencies for ‘vulture’ customers.  What are those?  They are the clients who will blast the slightest ...

Social Media Policy Best Practices

Best practices for a company social media policy.   Whether you are a sole proprietorship with a single employee or a huge corporation with thousands of employees, the nature of digital communications and the prevalence of social media (SM) demands mention in the employee handbook. The ...

Dawn D. Boyer is now a featured PodCast Presenter on iTunes!

Dawn D. Boyer is a featured podcast presenter in iTunes - visit the free PodCasts listing and query on Dawn D. Boyer to get free downloads!

Resume du Jour: Kelly A. Meerbott – Speaker & Trainer

Kelly A. Meerbott, Speaker & Trainer (Sales/Executives) is an experienced sales-woman, speaker, and done work for corporate execs nationwide - call her!

LinkedIn Training for Beginners

OBJECTIVE: You walk out excited and have a more than basic understanding about what LinkedIn can do for your business, branding, business development, building relationships with other business owners, and to start your quest for more B2B sales in the future.

What’s your daily email routine?

What’s your daily email routine?   When I sit at the computer in my home office each morning, I have a routine to help me focus and stay on track for accomplishing work-related communications without getting distracted in unproductive sidebars. Time management specialists recommend a ‘touch ...

Small Business Branding – What to Consider When Researching the Best Aspects of the ‘Brand’ itself…

COMPANY BRANDING has three distinct facets: There are three distinct facets of a company brand. Each is an aspect of the employment brand and not the whole thing:   Stories and positioning for people unfamiliar with the brand:  This is what most employment branding conversations are ...

Legal Profession and LinkedIn – Amazing Facts

Facts about LinkedIn and the Legal Profession   Query on (People) in the LinkedIn search box (01:18:12)   Search Results LI Competition National Competition Law Specialty Total Profiles for Topic Related Profiles & Legal Law Practice Profiles in USA on LI % of Total LinkedIn Profiles ...

Convert Boyd’s OODA loop to HR practice to streamline procedures

Convert Boyd’s OODA loop to human resource practice to streamline procedures   Boyd’s Observe, Orient, Decide, and Act (OODA) loop theorized by Air Force Colonel John Boyd in the 1970s seems to have done well for the military, although the Occam’s Razor theory (the simplest explanation ...

The First Step in Writing a Business Plan – Simple Math

Before you can write a business plan, you need to determine if you can ‘afford’ to go into business for yourself and still support yourself and/or your family.  Determine what finances are needed to support and grow your business.  Use this simplified table to envision the ...

Ask human resources to assist in writing business plan

Writing a business plan can be a hard task for entrepreneurs, but those lucky enough to have access to a human resources practitioner (HRP) or a veteran human resources (HR) manager on staff may complete the job faster with assistance from that HR subject matter expert.  ...