MARYANNE C. BRONSON

Chesapeake, VA 23328

(757) 287-0555

maryannebronson@gmail.com

OBJECTIVE:                Marketing Communications Specialist

EXPERIENCE SUMMARY:

• 17 years, Technical Writing, Editing, Marketing Media Creation
• 17 years, Quality Assurance, Manual and Production Guide Creation
• 12 years, International Marketing Communications
• 2.5 years, Managing Supervisor

CLEARANCE: DoD, Secret (last adjudicated: 1990, expired: 1995)

EXPERIENCE PORTFOLIO:

06/13 – Present, Marketing Consultant, Private Clientele List

• Provide clientele advice and ideas for web-based marketing and business development

07/10 – 05/13, Marketing Communications Supervisor 

Sumitomo Drive Technologies, Marketing Communications Dept., Chesapeake, VA

• Manage/supervise two marketing technicians (Marketing Coordinator / Web Master/Graphic Artist), liaised with Engineering Department, Product Managers and Sales Reps for internal/ external, national marketing campaigns, media, and branding across sales and communications; assist sales for power transmission components (speed reducers & gear motors) primarily via targeting distributors, or direct to original equipment manufacturers in campaigns that included: brochures, catalogs, flyers, product specification sheets, print / web advertising, social media, e-newsletters
• Managed schedule for projects; reviewed and edited all proofs; provided guidance to Marketing Coordinator on updates with Product Manager / Engineer before reprinting, and review print proofs; gathered/wrote content for web site, distributed to editorial contacts, quarterly company newsletter support, review/edit content, directed Marketing Coordinator for layout / design in Adobe InDesign; oversight for new e-newsletters & web content via feedback to Web Master on content and quarterly ‘Quality Minute’ videos for website; reviewed / edited script prior to filming, film prior to posting
• Analyzed ideas contributed for campaigns towards marketing development goals, implementation, and product promotion to a target market; liaise with sales teams/VP of Sales to determine marketing support, i.e., brochures, data sheet, e-newsletters, or giveaway item(s); coordinate the plan and create or acquire the marketing materials; launched two new products (2012) and three industry (2011) marketing campaigns – sales tools/materials timely delivery and on budget
• Contributed content ideas / editing before distribution, wrote press releases, website posts, content to editorial contacts, including television (WCTV, TV station [events and aired footage on news]), reviewed film footage before airing to ensure proprietary manufacturing processes
• Policed/ensured brand strategy and brand compliance controlled within organization and sales channels; controlled application of Corporate Brand Standards
• Managed annual expense budget; teamed with Strategic Marketing Manager, Intl. Manager and Marketing and other departments, i.e., Quality, Engineering, etc., to develop marketing budget
• Managed commercial relationships for advertising opportunities with ~5-8 external vendors and printing and web advertising agencies; liaison for print projects (delivery delays, quotes, new commercial printers); approved quotes under $1K
• Provided production support of media: brochures, catalogs, data sheets, manuals, installation guides, press releases, quarterly company newsletter, e-newsletters, web content, video, new brochures, catalogs, data sheets, manuals, installation guides; vetted external vendors

01/02 – 06/10, Marketing Media Developer

Sumitomo Drive Technologies, Marketing Communications Dept., Chesapeake, VA

• Coordinated with Marketing Team Leader (MTL) to design mining industry brochure for International Mining Tradeshow; created layout, wrote/edited text and images; arranged for printing
• Coordinated with MTL for web site redesign; wrote and edited text content, gathered photos and resized resolution; uploaded content for launch
• Liaised with marketing manager, product managers and marketing consultants to develop new catalog, brochure design, revision of six product catalogs and brochures; produced Quark Express publishing files for project; gathered content for web site redesign
• Liaised with Distribution Channel Manager to develop / design Distributor Cyclo^® Build Center Manual (approx. 10 – 15 build centers; edited text, created publishing file)
• Liaised with marketing communications manager / marketing coordinator to purchase / design five 10’ x 10’ tradeshow displays using Adobe Photo Shop
• Liaised with marketing consultants to develop company intranet site; transitioned to primary intranet; administrator for posting and updating content; trained reps from other depts. (HR, Engineering, Accounting) on procedures for using site / posting documents
• Revised product brochures and catalogs, to meet new brand standards; conducted revisions in-house, saving company approximately $5-10K annually
• Established procedure (coordinated with engineering / sales teams) for updating catalogs, brochures, manuals, data sheets; Updated Quark / Adobe publishing for print
• Served as Marketing contact with commercial printers for printing of all Marketing materials; submitted print specifications for projects and quotes; coordinated proof review by engineering; submitted corrections to commercial printer; arranged press proofs with commercial printers for catalog covers to ensure correct brand color

06/98 – 12/01, Marketing Project Assistant

Sumitomo Drive Technologies, Cyclo Product Group, Chesapeake, VA

• Gathered, assembled, edited technical, commercial data for product catalogs, operation and maintenance manuals, price lists, slide presentations, and other sales materials, from Engineering, Design and Development, Product Group and Assembly Departments
• Created content data in Word / Excel; organized rough drafts for typesetting / printing
• Created / updated (reviewed proofs for) catalogs of 10-60 pgs, manuals of 15-30 pgs., with 1-2 new catalogs / manuals produced annually, ~4-8 catalogs / manuals requiring reprinting annually; Update/reissue price sheets ~10-15 products, ~2-10 pgs., (per product) annually; created PowerPoint presentations for training / customer events
• Conducted competitor studies, market trend analysis and cost/price modeling by analyzing competitor’s website features, compared products, dimensions; published spreadsheets, tables, graphs for results; distributed to appropriate department heads

01/96 – 02/98, Communications Specialist

Ingersoll-Dresser Pump (IDP) Co., (now Flowserve) Chesapeake, VA

• Prepared brochures, technical manuals, presentation material and logistics support documentation in-house, supporting engineers, inside / outside sales representatives, and customers. Drafts prepared for management review prior to forwarding to commercial printer, saving ~$30K annually
• Established review process by management and engineers for company brochures, manuals / price lists, including validation of data system for just-in-time inventory
• Coordinated creation of magazine print advertising with corporate advertising agency

04/95 – 01/96, Technical Writer

Appropriate Technologies, Inc. Virginia Beach, VA

• Designed / edited program maintenance manual for Informix-based, electronic document management system consisting of 60 Plexus 4GL and C language modules; 1,600+ pgs.
• Designed / edited program database / system specifications; user / operations manuals; and technical illustrations according to DoD-STD-2167 and FIPS PUB 38
• Provided editing, writing, graphics support for proposals, promo / marketing materials
• Performed software functional / integration testing for MS Windows client-server apps
• Designed graphical user interfaces (GUI), electronic document management systems (EDMS)
• Designed / compiled online, context sensitive MS Windows Help for software apps
• Investigated / recommended solutions for software and hardware trouble reports
• Analyzed user requirements and developed Acceptance Test Procedures

09/93 – 04/95, Technical Writer

Accurate Information Systems (now Appropriate Technologies, Inc.), Va. Beach, VA

• Designed and edited program, database and system specifications; user and operations manuals; and technical illustrations according to DoD-STD-2167 and FIPS PUB 38
• Edited and published software Acceptance Test Procedures
• Provided editing, writing, graphics support for proposals, promo / marketing materials
• Performed software functional / integration testing – MS Windows client-server apps
• Designed / compiled online, context sensitive MS Windows Help for software apps
• Performed deadline management, software evaluation, software / hardware troubleshooting, and training

FORMAL EDUCATION:

• 1983, Bachelor of Arts, English (Writing), Old Dominion University, Norfolk, VA; GPA: 3.8
• Diploma, Norfolk Catholic High School, Norfolk, VA

CAREER TRAINING / CERTIFICATIONS:

• 2012, Adobe Creative Suite 5, Northstar Training, Virginia Beach, VA
• 03/10 – 02/13, PMP Certification Classes (Leadership, Managing Change, Emotional Intelligence & Critical Thinking, Risk Management, and Contract Management Essentials), Sumitomo, Chesapeake, VA (60 CEUs), Tidewater Community College and Action Training International, Inc., Chesapeake, VA
• 2010, Project Management PMP Certification, Project Management Institute, Newtown Square, PA
• 2010, Adobe Creative Suite 4, Northstar Training, Virginia Beach, VA

HARDWARE / SOFTWARE / TECHNICAL / COMPUTER:

• Adobe InDesign, Illustrator, and Photoshop CS5
• Lotus Notes
• Microsoft Office: Word, Excel, PowerPoint
• Quark Express 7
• Ventura Publisher
• Visio