Jennifer Vetter

Norfolk, VA 23505 / (518) 727-2003 / msjencohen@gmail.com

OBJECTIVE: Special Events and Facilities Coordinator

EXPERIENCE SUMMARY:

• 10 years, Sales & Marketing & Customer Service
• 6 years, Marketing & Events Coordinator & Management (direct report to CEO)
• 5 years, Public Relations
• 3 years, Retail Banking: Teller and Bank Branch Supervisor
• 2 years, Hospitality/Timeshare Management
• 2 years, Night Auditor / Reservations Supervisor (management)
• 1 year, Software Engineer / Product Quality Assurance

EDUCATION:

• 2010 – present, Bachelor of Fine Arts, Graphic Design, Old Dominion University, Norfolk, VA, expected graduation; 2013; GPA: 3.6
• 2005, Bachelor of Arts, Rhetoric and Communication, University at Albany, State University of New York, Albany, NY
• Regents High School Diploma, Andover, NY GPA: 3.7

EXPERIENCE PORTFOLIO:

05/10 – present, Marketing Education Coordinator

Peripheral Vascular Laboratory

Unique Imaging Solutions, Inc. (UIS) Hampton, VA

• Created, implemented, and managed marketing initiatives that increased profit by 127% ($34,177) by 2010 end and 70% ($58,100) in 2011; negotiated community partnership contracts, costs, and eliminated unprofitable ventures resulting in a decrease of expenses by 48% by the end of 2010 and by an additional 42% in 2011
• Built a database of employees of partnerships including: Chesapeake Public Schools, City of Norfolk, Norfolk Public Schools, Chesapeake Public Schools, Chesapeake Regional Medical Center, and Mary Immaculate; utilized database for recurring income, and introduced a multi-ask (duplicitous branding and action request) campaign
• Re-designed Obstetrics program for competitive pricing and introduced a multi-ask campaign
• Eliminated non-profit events and partnerships; decreased unnecessary expenses, memberships, printing, promotional products, events
• Developed a tactical marketing plan for UIS and for each business sector including: Stroke Screenings, In-Office Services (OB, Physician Referrals), Full Service Contracts (Nursing Facilities, Physician Offices), and Staffing Solutions
• Planned, coordinated, hosted, and managed 28 community education and special events in 2011, from a baseline of three stroke screening events in 2009, for UIS to increase financial revenue 50% (2011)
• Negotiated printing costs, media buying contracts, and community partnerships with about 15 organizations as stroke screening partners, five printing vendors, and three advertising/media companies
• Implemented a feedback process as a methodology to improve UIS’ reputation by creating brand identity through marketing materials, social media (Twitter, Facebook), and public relation initiatives
• Created, implemented, and managed internal/external marketing materials including: policies and procedures, marketing handbook, business development and marketing scripts (sales calls, appointment setting, and outbound communications) for special issues for internal staff addressing promotions and responses to questions
• Designed and issued layout/content of public relations and press releases for marketing/copy material for newspapers, online media, web-pages, email marketing, social medial presence, print, brochures, postcards, booklets, promotional products, and newsletters
• Prepared three monthly, one quarterly, and three annual reports for expenses, revenue, and events; implemented standardized reporting process
• Implemented data capture and tracking processes existing patients and new leads’ demographic information
• Built/maintained research library including: Go-To materials for marketing documents of over 100 marketing pieces and statistical data sources for customer mailing databases for USPS mailers and e-mail campaigns

08/08 – 05/10, Reservations Manager / Vacation Rentals Commissions Coordinator / Activities / Guest Services Assistant / Night Auditor

Gold Key Professional Hospitality Resources, Virginia Beach, VA

• Train, startup reservations team of seven or more agents
• Ensure sales goals were met, daily, weekly, and monthly goals of 90-100 bookings
• Responsible for oversight of group room blocks, group folio management, and the on-line reservation system for the hotel; answer, process and create reservation requests
• Implemented and managed reservations processes, procedures, systems, reports and standards to improve sales revenue
• Manage and control reservations and inventory through distribution channels

08/09 – 03/11, Director of Program Support, Volunteer

Stand Up for Kids (non-profit), Virginia Beach, VA

• Developed collaborative relationships/partnerships with other community agencies to provide services to runaway, homeless and street-dependent youth
• Prepared communications highlighting specific needs (e.g., money, volunteers) or educating the public on runaway, homeless and street-dependent youth issues
• Developed a short- and long-term Business Development Plan, based on local branch needs; created venues for community partners to participate in recurring or one-time volunteer events; reach out to local businesses and community organizations for sponsorship/support; leadership team solicited donations
• Establish community support program; obtaining storage and storage solutions (i.e. shelving) for donated items; partnering with businesses and organizations (Wal-Mart, churches, Kiwanis) for donated supplies to run entire program
• Planned and coordinated special events; coordinated and presented the program to prospective donors and sponsors for Gifts-In-Kind (GIK)
• Created / maintained fundraising calendar; provided monthly reports for Gifts-In-Kind

07/06 – 08/07, Product Engineer / Proposal Grant Software Management

InfoEd International, Albany, NY

• Managed client software validation processes, developed test scripts, and provided customer service support and configuration of design; documentation and step-by-step manual for end-user
• Performed quality assurance testing on proposal module in different environments, and continuous testing based on release versions
• Supported proposal module internally as bridge between clientele and developer for program parameters and requirements
• Managed module enhancement time lines/deliverables for continuous, per release, and urgent deadline requests for software performance to the client specific needs
• Mitigated client risks for product development for scheduling, coding, and product approvals; created development specifications per client requirements

01/05 – 06/11, Marketing and Public Relations Freelance Consultant

New Hope Dog Rescue (non-profit), Hornell, NY

• Assisted in development of a marketing program to bring awareness to the public regarding puppy mills
• Partnered with National Humane Society and PETA to use combined research data with first-hand information to make presentations to public
• Attended venues that pertained to animals to present research material, DVD’s of inside puppy mills, and puppy mill auctions including photographs and illustrations
• Increased awareness of puppy mills in western NY including local dog shelters
• Spoke at women’s organizations, Lions clubs, V.A. organizations and fund-raisers
• Increased adoptions by 40% annually in a two-year period

12/04 – 07/06, Personal Banker

Bank of America, Albany, NY

• Managed/achieved daily/weekly/monthly/quarterly goals in checking, savings/IRAs, mortgage & home equity, credit card, online banking, and debit card sales
• Identified new clients, needs of current clients, and building trust relationship as the trusted expert
• Issued in-office challenges for referrals, offered sales advice, and coaching to team
• Trained team-members on sales techniques and offered cross-sell initiatives

06/03 – 07/04, Teller Supervisor

Charter One Bank, Albany, NY

• Managed two to ten customer service representatives daily, ensuring federal banking and company policy/procedure compliance
• Supervised general operations, including: teller functions, customer service, cross-sell initiatives-goal attainment, and teller training
• Responsible for daily balancing of: ATM, ED, Vault, and Branch for an approximate cash equivalence of anywhere from $250-500K daily

TECHNICAL / COMPUTER / HARDWARE / SOFTWARE:

• Adobe Creative Suite – InDesign, Photoshop, Illustrator, Acrobat
• Blackboard – Educational Courseware Management
• Email Marketing – Constant Contact, Cooler Email
• Microsoft Office – Word, Excel, PowerPoint, Outlook, Publisher, Access
• Social Media –Facebook, LinkedIn, Twitter, MySpace
• Windows/Mac OS

AWARDS / RECOGNITION:

• 2010, Outstanding Salesmanship and Strategic Skill Usage, Gold Key PHR
• 2010, Nominated, Volunteer of the Year, Stand Up For Kids, Va. Beach, VA
• 2009, Outstanding Salesmanship and Strategic Skill Usage, Gold Key PHR
• National Honor Society, Regents High School Diploma, Andover, NY

KEY SKILL WORDS:  Access, Acrobat, Adobe, advertising, bookings, branding, brochures, campaign, capture, channels, client, coach, commission, communication, compliance, consultant, contract, creative, cross-sell, customer, database, deliverables, demographic, design, director, distribution, email, end-user, engineer, events, expert, Facebook, folio, freelance, fundraise, Gifts-In-Kind (GIK), graphic, initiatives, inventory, Kiwanis, leadership, library, LinkedIn, Mac, mailers, mailing, manage, marketing, media, methodology, Microsoft, module, multi-ask, MySpace, newsletters, newspapers, operations, outbound, Photoshop, policies, postcard, PowerPoint, presentations, press release, print, promotional, proposal, publisher, reports, research, retail, revenue, ROI, sales, screening, scripts, sell, solicited, specifications, staff, strategic, supervise, system, team-members, test, tracking, training, Twitter, volunteer, web