KELLY A. MEERBOTT

Virginia Beach, VA  & Philadelphia, PA

kellymeerbott@gmail.com

(757) 262-8329

OBJECTIVE:

Corporate Trainer & Career Growth Curriculum Developer

(1099 and/or Full-Time In-House/External Consulting Availability)

EXPERIENCE SUMMARY:

• 8 years, Entertainment Media Marketing Manager
• 4 years, Executive Management and Business Entrepreneur
• 4 years, Marketing and Public Relations Management and Training
• 2 years, Non-profit Organization Marketing and Public Relations Management
• 2 years, Vacation Resort Sales and Marketing Management
• 2 years, Executive Training and Development and Business/Sales Development

EXPERIENCE PORTFOLIO:

07/11 – present, Founder / Subject Matter Expert / Consultant / Trainer

You: Loud & Clear, Inc., Virginia Beach, VA & Philadelphia, PA (HQ’s)

(https://www.youloudandclear.com/)

• Manage consulting firm delivering custom executive/business executives training for professional/personal development, enabling maximum positive results for growth to national customers
• Assess 10-300 learners per contract: strengths, weaknesses, opportunities & threats (SWOT) for Business Development, Business Planning & Organizational Health
• Promote, Foster, Train, and Develop learners in one-on-one, small- and large-group for focus, drive, accountability, effectiveness, confidence, and leadership capabilities
• Presented for 1,000+ coaching hours to 40+ learners (to date)
• Develop strategy/implementation of business/client companies, for a unified training and leadership development initiative across all operations; Analyze/strengthen client training/ leadership development for 20 corporate clients and 150 individuals
• Facilitate unique skills training for organizational health, improved customer service, cohesive team building, and internal team trust; create focus on goals of minimizing politics/confusion, increased productivity, higher morale, and reduction of turnover
• Measurable results are co-determined, metricized, and goals determined to reach identified objectives; success is measured by observable and documentable reduction of negative elements (political infighting and communications confusion), and increase of positive elements (productivity and morale, decreased turnover); sales goals are determined for metrics based on revenue goals for a specific time period.
• Success rates of 87.5% for promotions (35/40 clients) after mindsets shifted to productiveness, and new sales techniques: e.g., A CEO increased his ] income from $4K to $135K monthly; A Marketing Executive went from total exhaustion and overwhelmed personality to award-winning sales and a more balanced work-home life

01/09 – 06/11, Founder / Business Owner / Subject Matter Expert

Meerbott Marketing Creative & Public Relations, Inc., Virginia Beach, VA

• Developed Marketing, Customer Service, and Customer Retention Training for the Virginia Department of Business Assistance’s (VDBA) Entrepreneur Express & Grow Sales Seminar Events; presenting to ~1,500+ individuals over 12 months
• Developed 10 training programs presented in two years; Training and Presentation Programs via Analyze, Design, Develop, Instruct, and Evaluation (ADDIE) process
• Managed: review and analysis (Identifying group / individual training needs); Conducted new employee orientation and on-the-job training; analyzed/advised instructional methods for individual and group training; developed training-aids, including: handbooks, visual aids, and tutorials; tracked trainee progress via tests, observation, and supervisors’ feedback; evaluated training program effectiveness

01/08 – 11/09, Vice President, Training & Development 

Executive Lifestyle Magazine, Newport News, VA

• Senior manager with oversight of contracts for magazine’s clients to brainstorm the best use of magazine’s assets; six simultaneous projects worth ~$349K
• Facilitated ‘Thought Leadership’ and innovation via strategy meetings with clients for impartial third-party perspective(s); guide client via open-ended questions to best solution via redesigned structure
• Led strategy sessions, and directed execution of meeting agenda(s)
• Customized five sales/marketing curriculums delivered via online and in-class to provide learning objectives for cutting edge thinking, methodologies and approaches to work in training, facilitation and e-learning programs
• Provided 360-degree viewpoints on staff/consultant teams to collaborate, strengthen, and improve marketing/sales via training and development; 36 programs developed over four years via projects and proposals methodology
• Responsible for leading and/or contributing to proposal development in collaboration with other staff and consultants within network of associates for sales to public/private sectors; revenue resulted in contracts of ~$250K within 12 months
• Identifying new partners / sources of new business via face-to-face meetings with discussions resulting in newly designed workflows; developed marketing / PR plans
• Managed ELM’s social media channels for a 37% increase in new business revenue
• Developed improved proposals/business development practice to complete new business proposals in a shorter time period, from 365 days to 10 days

07/06 – 12/07, Senior Marketing Consultant 

Clear Channel Radio, Norfolk, VA

• Developed/ presented training to 25 new sales reps on generation of new business
• Wrote sales manual, reviewed with staff several times weekly; mentored new hires via job shadowing; significantly reduced workforce attrition; trained new hires to complete sales within two weeks; average sales revenue ~$5K in new contracts
• Worked with top 3% of contract revenue clients: McDonald’s (Local, Regional & National), Southern Hospitality Auto Group, Live Nation, BB&T, Casey Automotive, Hooters, CNU, Ted Constant Convocation Center, Spirit of Norfolk, Dollar Tree, The Norva, and major record labels including: EMI, Sony BMG, Universal Music Group and Warner Music Group, Interscope, Columbia, Capitol &  RCA
• Increased client advertising revenue 40%+ annually; e.g., McDonald’s contract resulted in increase of $175K annual contract to $307,000 (national, co-op, and PR budgets); same results for increased contract revenues for BB&T, Spirit of Norfolk, and Dollar Tree

08/05 – 07/06, Senior Marketing Consultant

Entercom, Norfolk, VA                   

• Managed marketing development for four radio stations: 94.9 The Point, Z104, 101.3 2WD & 957 RNB; 60 employees, 20 customers; marketing media included Radio, Podcasts, Live Remotes, Social Media, Vlogs, and Blogs
• Developed sales manual and 12-module training; presented to (total of) 25 sales people daily during lunch on how to complete a sale within two weeks of hire; results generated ~$5K in new revenue in that time period; training included job shadowing; 100% were able to generate sales within 30 days of hire
• Implemented Marketing, sales, business development & promotions best-practice techniques and leadership development initiatives; marketing efforts generated an ~$25K monthly

08/03 – 08/05, Assistant Manager, Community Marketing

Fairfield Resorts (A Cendant Corporation Company), Williamsburg, VA

• Managed, trained, coached and developed 60+ community outreach coordinators (sales representatives) to increase/sustain sales revenue
• Created, developed, wrote, and presented training modules for 40+ new hires over two years; presented monthly training to an average of 24 learners
• Evaluated, analyzed, and developed employment performance and training effectiveness programs via weekly team meetings to develop Sales & Customer Service training improvements for increased revenue and productivity against goals
• Conducted, scheduled, and presented technical training and personal development classes for staff members; resulting in higher morale, lower attrition, increased revenue and increased productivity; conducted weekly surveys to identify training needs against projected production goals, processes, identified change needs
• Developed and organized three training manuals, multimedia visual aids, and other educational materials for Sales, Marketing, Customer Service, including role playing exercises, On-The-Job training, and Train-the-Trainer techniques, including multimedia visual aids in achieving the learning objectives
• Planned, developed, and presented training/staff programs; activities included classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops for increased morale, lower attrition, and increased revenue and productivity

10/00 – 08/03, Marketing and Public Relations, Senior Executive

ImMEDIAcy Public Relations, Palm Beach Gardens, FL

• Designed & Executed Media Training for clientele who purchased training valued at $1,500-$3,000 per person; results ~10:1 ROI, from 8-30% in increased revenue
• Facilitated two-day workshops offsite; customized training to length of time delivered/location of training; clients include Fortune 500 C-level executives/leaders in medicine, finance, law, education, technology, and journalism
• Delivered learning objectives: learners become effective interview subjects; minimize misquote or misunderstanding by reporter(s), increase likelihood of being quoted positively; techniques important to delivery (energy, eye contact, body language, etc.); and how to encourage repeated contact by reporters as SME
• Facilitate Board Retreats for 7-40 board members of non-profits off-site; teach learners how to incorporate capacity building activities in daily workflow, from communication and outreach to board development and fundraising
• Facilitated team-building and employee engagement events: for communication, boost morale, motivation, learning effective strategy, improve productivity
• Developed marketing/community outreach plans and wellness programs (including Massage Mondays, Fun Fridays, off-site outings, etc.)

09/98 – 08/00, Director, Marketing & Communications

Ballet Florida, West Palm Beach, FL

• Managed development, implementation, and evaluation of annual communications plan with Board of Directors/Executives to brainstorm/create annual media plan (TV, Radio, Print, and Public Relations, via TV, Radio, billboard, and Print) to  of target market donors, ticket buyers, subscription holders, students & potential sponsors for awareness, new membership, grants funding, fundraising dinners, and donations
• Managed the generation of online web content via analytics, promo codes, and key phrases towards target audience of 55+ adults in Palm Beach at specific socio-economic levels; results were tripled ticket sales and 30% increased sponsorships
• ·       Purchased $50K TV, Radio, Print, and Billboard space; generated $250K new ticket sales and three new corporate sponsors

FORMAL EDUCATION:

• 1998, Bachelor of Arts, English Literature, Minor in Writing & Women’s Study, College of the Holy Cross, Worcester, MA; GPA: 3.70.
• 1995, Certification, Art History, Language and Culinary Arts, Florence, Italy

TRAINING / CERTIFICATIONS:

• 2013, Certification (70+ hours), The School for The Work of Byron Katie, Ojai, CA
• 2012, Exec. Coach Certification, Center for Exec. Coaching/Development, Osprey, FL
• 2012, Professional Certified Coach, International Coaching Federation, Lexington, KY
• 2011, Improv I, The Second City, Chicago, IL
• 2011, Sapien Harbor Executive Life (125 hours), Leadership & Business, Sapien Harbor Coach Academy, Chicago, IL
• 2011, Steve Chandler Client Acquisition & Growth, London, England
• 2010, Lead Hampton Roads, Hampton Roads Chamber of Commerce, Norfolk, VA
• 2009 – present, Authorized Local Expert, Social Media / Power of Email Marketing, Constant Contact Training Program
• 2008, Effective Communications & Human Relations, Dale Carnegie, Virginia Beach, VA
• 2008 – present, Sales Training, Sandler Training, Norfolk, VA
• 2008 – present, Trainer, Coach, Assessment Administrator, Extended DISC, Corexcel, Wilmington, DE
• 2005, Leadership, Leadership Palm Beach County, West Palm Beach, FL

TRAINING PRESENTATIONS / CONFERENCES:

• 2010 – present, Leadership 101: Corporate Executive Qualities, You: Loud & Clear, Inc., presented to 10-30 learners 15 times annually to $5M+ revenues companies
• 04/12, Qualities of Leaders (paper), National Executive Leadership Council, NY, NY
• 2009 – 2011, Energizing Your Marketing, Meerbott Marketing, C. PR., Inc., presented to 10 – 200 learners, 20 times annually, to $1M+ revenue companies
• 2009 – present, From Pissed Off to Pure Love: How To Tame Furious Clients And Transform Strife + Mistrust Into Six-Figure Sales Contracts, You: Loud & Clear, Inc.  for 50 -200 learners 10 times annually to $5M+ revenue companies
• 2009 – present, Is Trust Present on your Team, You: Loud & Clear, Inc. for 50 -200 learners four times annually to companies with $10M+ revenues

WHITE PAPERS / PUBLICATIONS:

• Meerbott, K. (2011). The 11 C’s your business should have, Inside Business, Retrieved from https://insidebiz.com/news/11-cs-your-business-should-have
• Meerbott, K. (2011). New year, new outlook – the value of gratitude, Inside Business, Retrieved from https://insidebiz.com/news/new-year-new-outlook-value-gratitude
• Meerbott, K. (2011). Coaching is about winning and a lot more, Inside Business, Retrieved from https://insidebiz.com/news/coaching-about-winning-and-lot-more
• Meerbott, K. (2010). The matter of money: making sure you get paid, Inside Business, Retrieved from https://insidebiz.com/news/matter-money-making-sure-you-get-paid
• Meerbott, K. (2010). Stripped Down Marketing.  Virginia Beach, VA Self-Published
• Meerbott, K. (2010). Small Business Success Tips: Shut Up & Listen, Inside Business, Retrieved from https://insidebiz.com/news/small-business-success-tips-shut-and-listen
• Meerbott, K. (2010). Love your customers and their complaints, Inside Business, Retrieved from https://insidebiz.com/news/love-your-customers-and-their-complaints
• Meerbott, K. (2010). Learning to say “no” can bring big benefits, Inside Business, Retrieved from https://insidebiz.com/news/learning-say-no-can-bring-big-benefits
• Meerbott, K. (2010). How you can diffuse it when the “F” bomb drops, Inside Business, Retrieved from https://insidebiz.com/news/how-you-can-diffuse-it-when-f-bomb-drops
• Meerbott, K. (2010). Great service for internal customers reaps rewards, Inside Business, Retrieved from https://insidebiz.com/news/great-service-internal-customers-reaps-rewards
• Meerbott, K. (2010). Find your creativity in silence, Inside Business, Retrieved from https://insidebiz.com/news/find-your-creativity-silence
• Meerbott, K. (2010). Customer Service: It’s Not Just a Talking Point, Inside Business, Retrieved from https://insidebiz.com/news/its-not-just-talking-point
• Meerbott, K. (2010). Checks, surveys & referral discounts, Inside Business, Retrieved from https://insidebiz.com/news/checks-surveys-and-referral-discounts
• Meerbott, K. Guest Blogger, A Band of Wives.com
• Meerbott, K. Guest Blogger, ForwardMetrics.com

VOLUNTEER / TRADE ORGANIZATIONS / MEMBERSHIP:

• 2012, Board Member, Stop Abuse (formerly known as Children’s Performance Workshops) Virginia Beach, VA
• 2009, Marketing Chair, Hampton Roads Business Outreach Norfolk, VA (fundraising enabled HRBOR to reach its $20,000+ fundraising goal)
• 2009, Member, Ghent Business Association Norfolk, VA
• 2009, Vice President of Programming, The American Business Women’s Association Coastal Virginia Express Network, Virginia Beach, VA
• 2009, Member, Down Town 100, Norfolk, VA
• 2008 – 2009, Volunteer, Equality Virginia 2009 Gala Org. Committee, Norfolk, VA
• 2006 – 2007, Associate Board Member, St. Mary’s Home for Disabled, Norfolk, VA
• 2006 – 2007, Volunteer, Children’s Hospital of the Kings’ Daughters, Norfolk, VA

(fund-raising assisted in achieving $40,000 fundraising goal)

• 2000 – 2005, Tutor, Adult Education Center for the Palm Beach County Literacy Coalition, Delray Beach, FL (50 learners – able to read/comprehend at high school level)
• 2000 – 2005, Mentor at the Pace Center for Girl West Palm Beach, FL (helped mentor 20 teenage girls through the Pace Center Program)
• 2000 – 2005, Member of the Board of Directors, Compass in West Palm Beach, FL
• 1998 – 2000,. Founding Member, West Palm 100, West Palm Beach, FL (support children, families and neighborhoods via time, money and volunteers)
• 1998 – 2000, Member, Taishi, Young Ambassadors for the Morikami Museum and Japanese Garden, Boca Raton, FL (fundraising = $40,000+)