Love when I get good news from my clients!

I just received news from one of my recent clients for whom I had assisted him rewrite his resume, as well as two program essays for him to qualify and get accepted into his targeted Ph.D. program.  I am thrilled for him!  Here’s what he said ...

Resume du Jour: Richard Machamer – Project Manager, Communications

RICHARD F. MACHAMER Newport News, VA 23602 richardfmachamer@gmail.com r_machamer@yahoo.com   OBJECTIVE: Project Manager / Strategic Communications Manager   EXPERIENCE SUMMARY:   25+ years, US Army (Colonel, Honorably Retired) 20 years, Executive and Leadership Management 16 years, Public Relations Liaison & Communications Director (Project Manager/Program Manager) 5 ...

Marketing, Advertising, and Branding Definitions

Getting your definitions straight.     Small business owners usually have expectations of ‘instant’ sales from any and all types of marketing efforts. Each marketing-related activities noted below has a different return on investment (ROI) for cost and time. Advertising may bring in a crowd to ...

Resume du Jour: Telisha Clark – HR Manager

Telisha Clark Snellville, GA 30039 (817) 567-5145 Telisha_Roach@hotmail.com   OBJECTIVE:               Human Resources Manager / Employee Relations Manager   EXPERIENCE SUMMARY:   10 years, Human Resources  (Junior Management) 7 years, USA Army (4) / USA Army Reserves (3), SGT/E5, Hon. Dis.: 02/11 1.3 years, Payroll Administrator 1 year, General Administrative ...

Teaming For Business

Are teaming with other businesses a good idea for targeting your client?   When you are starting a new business, or your current business is struggling with the paying client funnel, finding other businesses willing to team with you is good practice, right? Very likely! What ...

Don’t Stop at the LinkedIn Personal Profile!

Don’t stop at the LinkedIn personal profile! You probably have seen the posts, the emails, and the training announcements where ‘specialists’ are horn blowing about building up your LinkedIn profile. They are directing you to get it filled out completely, get certain sections added, and the ...

Loving Weird Al Yankovic’s Word Crimes Video!

Word Crimes are committed on purpose or accidentally – but we can all poke a little fun at ourselves! Watch it here: Enjoy!

Print On Demand Publishing: A Unique Business Marketing Tool

Print On Demand: A unique marketing tool for business? Why should entrepreneurs think about creating their own book? Did you know a self-published book is a unique marketing tool?  When you start a business, you are banking on yourself as the subject matter expert (SME), you are ...

Social Media Management – Who Should Do It?

Can’t take the heat? Stay out of the social media kitchen! How much have you budgeted for advertising, marketing, and branding and have you identified and planned social media operations in relationship to your business goals? As a small business mentor, I can spot mentees who ...

Social Media Management – Why Small Businesses Need It

STUDY SHOWS INCREASE OF 70% BUSINESS TRAFFIC WHEN A BUSINESS USES SOCIAL MEDIA Did you see the research noting consumers are be more likely to shop and spend money with independent businesses if those businesses did a better job of marketing themselves on social media sites? Consumers ...