Call Now! 757-404-8300
Locations: Virginia Beach / Norfolk, Richmond, Colonial Beach / Dahlgren, and Gloucester, VA
Business is mostly conducted via email or phone communications.
Office hours 10:00 a.m. to 6:00 p.m, Mon. - Thurs., and 10:00 a.m. to 2:00 p.m. on Fridays.
SEND EMAIL INQUIRIES DIRECTLY TO:
Dawn.Boyer@me.com
Business is mostly conducted via email or phone communications.
Office hours 10:00 a.m. to 6:00 p.m, Mon. - Thurs., and 10:00 a.m. to 2:00 p.m. on Fridays.
SEND EMAIL INQUIRIES DIRECTLY TO:
Dawn.Boyer@me.com
Call Now! 757-404-8300
Locations: Virginia Beach / Norfolk, Richmond, Colonial Beach / Dahlgren, and Gloucester, VA
Business is mostly conducted via email or phone communications.
Office hours 10:00 a.m. to 6:00 p.m, Mon. - Thurs., and 10:00 a.m. to 2:00 p.m. on Fridays.
SEND EMAIL INQUIRIES DIRECTLY TO:
Dawn.Boyer@me.com
Business is mostly conducted via email or phone communications.
Office hours 10:00 a.m. to 6:00 p.m, Mon. - Thurs., and 10:00 a.m. to 2:00 p.m. on Fridays.
SEND EMAIL INQUIRIES DIRECTLY TO:
Dawn.Boyer@me.com
Call Now! 757-404-8300
Locations: Virginia Beach / Norfolk, Richmond, Colonial Beach / Dahlgren, and Gloucester, VA
Business is mostly conducted via email or phone communications.
Office hours 10:00 a.m. to 6:00 p.m, Mon. - Thurs., and 10:00 a.m. to 2:00 p.m. on Fridays.
SEND EMAIL INQUIRIES DIRECTLY TO:
Dawn.Boyer@me.com
Business is mostly conducted via email or phone communications.
Office hours 10:00 a.m. to 6:00 p.m, Mon. - Thurs., and 10:00 a.m. to 2:00 p.m. on Fridays.
SEND EMAIL INQUIRIES DIRECTLY TO:
Dawn.Boyer@me.com
Social Media Management Blueprint for Business or Job Search
November 28th, 2012 by Dawn Boyer
A job search is common sense, not a secret process.
Four and a half inches and six seconds – Resume
Geoffrey S. Adeti – Advisor
Writing the dreaded cover letter
Bad Resume Advice: 16 ‘don’ts’ for Resume Writing
Have you ever needed to work up a Social Media Plan for your business, but wasn’t sure what Social Media Management entailed or was the tasks were on a regular basis? Here’s a cheat-sheet that helps you (as a business owner) or a job seeker to read down and check off the bulleted items you need to concentrate on to develop your own Social Media Management plan for your goals and objectives:
| SOCIAL MEDIA | |
| Social marketers aren’t specialists. They are tech-savvy web marketers with strong background in communication. | |
| Requirements: 1) love of Marketing (vs marketing paycheck), 2) desire to be social, 3) ability to adapt, learn, take notes—there’s always a way to do it better, 4) great relationship with spelling and grammar. | |
| Advertising | Ad-Words: For business products / services |
| Analysis | Keywords, backlinks, weekly analysis, reporting, use of |
| Ask.com | Promote SME background and branding by adding content; or supplying answers to unique questions |
| Wikipedia | Promote SME background and branding by adding content; or supplying answers to unique questions |
| Blog | Brainstorm content to write about relative to the company, products, services, or target market interestes. |
| Blog Posts | Content, content, content – share buttons on the blog (as well as other websites, including biz site) |
| Blogs | Guest writers, guest bloggers, scheduling |
| Blogs | Promotions – Google+, other social media sites |
| Campaign Performance | Set to objectives, goals, and results based on campaigns, content delivery |
| Campaigns | Special – related to holidays, special events, charitable community involvement |
| Kudos | Highlight and brag about and post often (links to, or copy and paste quotes); |
| Content KING topics | 1) reminder – life is short, 2) dreams come true, 3) belief in bigger things, 4) we matter, 5) forgotten basics, 6) unexpected twists, 7) a story, 8) take us on a journey, 9) inspire to action, 10) make us smile, 11) make us cry (joy/sad), 12) reveals secrets, 13) surprises us, 14) encourage us from giving up, 15) we are unique/live it, 16) there’s more to life, 17) confirm assumptions, 18) challenges assumptions, 19) educate & entertain, 20) David defeats Goliath, 21) fresh point of common things. |
| Customer Engagement | What can you do to ask curiousity questions; self-absorbed interest questions? |
| Editorial News | Newsletter development and scheduling for content release |
| Business fan page (business page); | |
| 2X Daily: Notifications, commentary, messages (read/respond); check newsfeed, events, posts to fan page(s); post at prime time (circa 8:00 a.m., 5:00 p.m., 11:00 p.m.) | |
| Like, share, | |
| Feedback | Customer commentary, feedback |
| Goals | Planning, Reviewing, Reporting – Weekly, Monthly, Quarterly |
| Alerts – key words, links, posts – related to key words | |
| Google Analytics | Adwords results; review of analytics |
| Google+ | Circles, posts, connections |
| Legal Zoom | Monitor reporting about company since last checked. |
| B2B; branding; | |
| Add connections; post up to 8 quality interest questions monthly; post discussions in groups | |
| Listening | Check what most active ‘talk’ is about – Twitter, Facebook, LinkedIn, news-casts |
| Marketing Mix | Well-balanced mix of social media, posts, re-posts, messages |
| Message | Content marketing to special interests |
| Networking | Physical (belly-to-belly) business development and networking |
| Graphic images that lead back to website with products or services in photographic representation | |
| New products, post photos – with $ prices and backlinks to website; Daily, weekly, etc., postings, links, repost (repin) | |
| Reporting | Analytics; social media roundup – comments on web (good & bad); Daily, weekly, monthly ‘activities’ for account holder |
| Reporting | Advertising revenue(s) stream, sources, ad-words generation of activity |
| Research | New lead services, outlets, opportunities (weekly) |
| Revenue | A small part of the work; but mostly branding, customer awareness, some revenue based activity |
| SEO rankings | Back links, website links, posting links to other websites |
| Account that encourages customers to follow for specials; events, announcements; retweeting | |
| TweetWally; (or other TwitterFeed software); goal – to follow at least 300, get 3X that following you, tweet stories of interest related to industry | |
| Website | Update at least weekly, provide content to target market |
| Yahoo Answers | Answering questions that are posted, similar to LinkedIn’s Q&A forum |
| YouTube | Post videos; create links/backlinks; weekly video of content that is funny, cute, of interest, media story of the day, etc. |
Use this list as a check-list for those activities you can use to gain your Subject Matter Expert ‘branding’ or to seek out sources that would net you new career opportunities.
Need a Social Media Campaign package for your job search? Contact D. Boyer Consulting, Dawn.Boyer@DBoyerConsulting.com for a quote on your needs.
Readers Comments
The Best Host for Websites – Highly Recommended for Customer Service
Social Media Management Blueprint for Business or Job Search
November 28th, 2012 by Dawn Boyer
Have you ever needed to work up a Social Media Plan for your business, but wasn’t sure what Social Media Management entailed or was the tasks were on a regular basis? Here’s a cheat-sheet that helps you (as a business owner) or a job seeker to read down and check off the bulleted items you need to concentrate on to develop your own Social Media Management plan for your goals and objectives:
| SOCIAL MEDIA | |
| Social marketers aren’t specialists. They are tech-savvy web marketers with strong background in communication. | |
| Requirements: 1) love of Marketing (vs marketing paycheck), 2) desire to be social, 3) ability to adapt, learn, take notes—there’s always a way to do it better, 4) great relationship with spelling and grammar. | |
| Advertising | Ad-Words: For business products / services |
| Analysis | Keywords, backlinks, weekly analysis, reporting, use of |
| Ask.com | Promote SME background and branding by adding content; or supplying answers to unique questions |
| Wikipedia | Promote SME background and branding by adding content; or supplying answers to unique questions |
| Blog | Brainstorm content to write about relative to the company, products, services, or target market interestes. |
| Blog Posts | Content, content, content – share buttons on the blog (as well as other websites, including biz site) |
| Blogs | Guest writers, guest bloggers, scheduling |
| Blogs | Promotions – Google+, other social media sites |
| Campaign Performance | Set to objectives, goals, and results based on campaigns, content delivery |
| Campaigns | Special – related to holidays, special events, charitable community involvement |
| Kudos | Highlight and brag about and post often (links to, or copy and paste quotes); |
| Content KING topics | 1) reminder – life is short, 2) dreams come true, 3) belief in bigger things, 4) we matter, 5) forgotten basics, 6) unexpected twists, 7) a story, 8) take us on a journey, 9) inspire to action, 10) make us smile, 11) make us cry (joy/sad), 12) reveals secrets, 13) surprises us, 14) encourage us from giving up, 15) we are unique/live it, 16) there’s more to life, 17) confirm assumptions, 18) challenges assumptions, 19) educate & entertain, 20) David defeats Goliath, 21) fresh point of common things. |
| Customer Engagement | What can you do to ask curiousity questions; self-absorbed interest questions? |
| Editorial News | Newsletter development and scheduling for content release |
| Business fan page (business page); | |
| 2X Daily: Notifications, commentary, messages (read/respond); check newsfeed, events, posts to fan page(s); post at prime time (circa 8:00 a.m., 5:00 p.m., 11:00 p.m.) | |
| Like, share, | |
| Feedback | Customer commentary, feedback |
| Goals | Planning, Reviewing, Reporting – Weekly, Monthly, Quarterly |
| Alerts – key words, links, posts – related to key words | |
| Google Analytics | Adwords results; review of analytics |
| Google+ | Circles, posts, connections |
| Legal Zoom | Monitor reporting about company since last checked. |
| B2B; branding; | |
| Add connections; post up to 8 quality interest questions monthly; post discussions in groups | |
| Listening | Check what most active ‘talk’ is about – Twitter, Facebook, LinkedIn, news-casts |
| Marketing Mix | Well-balanced mix of social media, posts, re-posts, messages |
| Message | Content marketing to special interests |
| Networking | Physical (belly-to-belly) business development and networking |
| Graphic images that lead back to website with products or services in photographic representation | |
| New products, post photos – with $ prices and backlinks to website; Daily, weekly, etc., postings, links, repost (repin) | |
| Reporting | Analytics; social media roundup – comments on web (good & bad); Daily, weekly, monthly ‘activities’ for account holder |
| Reporting | Advertising revenue(s) stream, sources, ad-words generation of activity |
| Research | New lead services, outlets, opportunities (weekly) |
| Revenue | A small part of the work; but mostly branding, customer awareness, some revenue based activity |
| SEO rankings | Back links, website links, posting links to other websites |
| Account that encourages customers to follow for specials; events, announcements; retweeting | |
| TweetWally; (or other TwitterFeed software); goal – to follow at least 300, get 3X that following you, tweet stories of interest related to industry | |
| Website | Update at least weekly, provide content to target market |
| Yahoo Answers | Answering questions that are posted, similar to LinkedIn’s Q&A forum |
| YouTube | Post videos; create links/backlinks; weekly video of content that is funny, cute, of interest, media story of the day, etc. |
Use this list as a check-list for those activities you can use to gain your Subject Matter Expert ‘branding’ or to seek out sources that would net you new career opportunities.
Need a Social Media Campaign package for your job search? Contact D. Boyer Consulting, Dawn.Boyer@DBoyerConsulting.com for a quote on your needs.
The Best Host for Websites – Highly Recommended for Customer Service
LinkedIn – Join my 14,000+ Connections
Blog Post List
A job search is common sense, not a secret process.
Marketing gurus advertise ‘secrets’ to job search their ...
Four and a half inches and six seconds – Resume
This is the average amount of time a ...
Geoffrey S. Adeti – Advisor
Geoffrey S. Adeti Severn, MD 21144 / selormadeti@yahoo.com ...
Writing the dreaded cover letter
While the requirements of supplying cover letters are ...
Bad Resume Advice: 16 ‘don’ts’ for Resume Writing
What is some of the worst resume advice ...
Blog Post List
A job search is common sense, not a secret process.
Marketing gurus advertise ‘secrets’ to job search their ...
Four and a half inches and six seconds – Resume
This is the average amount of time a ...
Geoffrey S. Adeti – Advisor
Geoffrey S. Adeti Severn, MD 21144 / selormadeti@yahoo.com ...
Writing the dreaded cover letter
While the requirements of supplying cover letters are ...
Bad Resume Advice: 16 ‘don’ts’ for Resume Writing
What is some of the worst resume advice ...
LinkedIn – Join my 14,000+ Connections
Blog Post List
A job search is common sense, not a secret process.
Marketing gurus advertise ‘secrets’ to job search their ...
Four and a half inches and six seconds – Resume
This is the average amount of time a ...
Geoffrey S. Adeti – Advisor
Geoffrey S. Adeti Severn, MD 21144 / selormadeti@yahoo.com ...
Writing the dreaded cover letter
While the requirements of supplying cover letters are ...
Bad Resume Advice: 16 ‘don’ts’ for Resume Writing
What is some of the worst resume advice ...
Blog Post List
A job search is common sense, not a secret process.
Marketing gurus advertise ‘secrets’ to job search their ...
Four and a half inches and six seconds – Resume
This is the average amount of time a ...
Geoffrey S. Adeti – Advisor
Geoffrey S. Adeti Severn, MD 21144 / selormadeti@yahoo.com ...
Writing the dreaded cover letter
While the requirements of supplying cover letters are ...
Bad Resume Advice: 16 ‘don’ts’ for Resume Writing
What is some of the worst resume advice ...
LinkedIn – Join my 14,000+ Connections
Blog Post List
A job search is common sense, not a secret process.
Marketing gurus advertise ‘secrets’ to job search their ...
Four and a half inches and six seconds – Resume
This is the average amount of time a ...
Geoffrey S. Adeti – Advisor
Geoffrey S. Adeti Severn, MD 21144 / selormadeti@yahoo.com ...
Writing the dreaded cover letter
While the requirements of supplying cover letters are ...
Bad Resume Advice: 16 ‘don’ts’ for Resume Writing
What is some of the worst resume advice ...
Blog Post List
A job search is common sense, not a secret process.
Marketing gurus advertise ‘secrets’ to job search their ...
Four and a half inches and six seconds – Resume
This is the average amount of time a ...
Geoffrey S. Adeti – Advisor
Geoffrey S. Adeti Severn, MD 21144 / selormadeti@yahoo.com ...
Writing the dreaded cover letter
While the requirements of supplying cover letters are ...
Bad Resume Advice: 16 ‘don’ts’ for Resume Writing
What is some of the worst resume advice ...
