Social Media Management Blueprint for Business or Job Search

Have you ever needed to work up a Social Media Plan for your business, but wasn’t sure what Social Media Management entailed or was the tasks were on a regular basis?  Here’s a cheat-sheet that helps you (as a business owner) or a job seeker to read down and check off the bulleted items you need to concentrate on to develop your own Social Media Management plan for your goals and objectives:

SOCIAL MEDIA
Social marketers aren’t specialists. They are tech-savvy web marketers with strong background in communication.
Requirements: 1) love of Marketing (vs marketing paycheck), 2) desire to be social, 3)  ability to adapt, learn, take notes—there’s always a way to do it better, 4) great relationship with spelling and grammar.
Advertising Ad-Words: For business products / services
Analysis Keywords, backlinks, weekly analysis, reporting, use of
Ask.com Promote SME background and branding by adding content; or supplying answers to unique questions
Wikipedia Promote SME background and branding by adding content; or supplying answers to unique questions
Blog Brainstorm content to write about relative to the company, products, services, or target market interestes.
Blog Posts Content, content, content – share buttons on the blog (as well as other websites, including biz site)
Blogs Guest writers, guest bloggers, scheduling
Blogs Promotions – Google+, other social media sites
Campaign Performance Set to objectives, goals, and results based on campaigns, content delivery
Campaigns Special – related to holidays, special events, charitable community involvement
Kudos Highlight and brag about and post often (links to, or copy and paste quotes);
Content KING topics 1) reminder – life is short, 2) dreams come true, 3) belief in bigger things, 4) we matter, 5) forgotten basics, 6) unexpected twists, 7) a story, 8) take us on a journey, 9) inspire to action, 10) make us smile, 11) make us cry (joy/sad), 12) reveals secrets, 13) surprises us, 14) encourage us from giving up, 15) we are unique/live it, 16) there’s more to life, 17) confirm assumptions, 18) challenges assumptions, 19) educate & entertain, 20) David defeats Goliath, 21) fresh point of common things.
Customer Engagement What can you do to ask curiousity questions; self-absorbed interest questions?
Editorial News Newsletter development and scheduling for content release
Facebook Business fan page (business page);
Facebook 2X Daily: Notifications, commentary, messages (read/respond); check newsfeed, events, posts to fan page(s); post at prime time (circa 8:00 a.m., 5:00 p.m., 11:00 p.m.)
Facebook Like, share,
Feedback Customer commentary, feedback
Goals Planning, Reviewing, Reporting – Weekly, Monthly, Quarterly
Google Alerts – key words, links, posts – related to key words
Google Analytics Adwords results; review of analytics
Google+ Circles, posts, connections
Legal Zoom Monitor reporting about company since last checked.
LinkedIn B2B; branding;
LinkedIn Add connections; post up to 8 quality interest questions monthly; post discussions in groups
Listening Check what most active ‘talk’ is about – Twitter, Facebook, LinkedIn, news-casts
Marketing Mix Well-balanced mix of social media, posts, re-posts, messages
Message Content marketing to special interests
Networking Physical (belly-to-belly) business development and networking
Pinterest Graphic images that lead back to website with products or services in photographic representation
Pinterest New products, post photos – with $ prices and backlinks to website; Daily, weekly, etc., postings, links, repost (repin)
Reporting Analytics; social media roundup – comments on web (good & bad); Daily, weekly, monthly ‘activities’ for account holder
Reporting Advertising revenue(s) stream, sources, ad-words generation of activity
Research New lead services, outlets, opportunities (weekly)
Revenue A small part of the work; but mostly branding, customer awareness, some revenue based activity
SEO rankings Back links, website links, posting links to other websites
Twitter Account that encourages customers to follow for specials; events, announcements; retweeting
Twitter TweetWally; (or other TwitterFeed software); goal – to follow at least 300, get 3X that following you, tweet stories of interest related to industry
Website Update at least weekly, provide content to target market
Yahoo Answers Answering questions that are posted, similar to LinkedIn’s Q&A forum
YouTube Post videos; create links/backlinks; weekly video of content that is funny, cute, of interest, media story of the day, etc.

 

Use this list as a check-list for those activities you can use to gain your Subject Matter Expert ‘branding’ or to seek out sources that would net you new career opportunities.

Need a Social Media Campaign package for your job search?  Contact D. Boyer Consulting, Dawn.Boyer@DBoyerConsulting.com for a quote on your needs.

 

 

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Social Media Management Blueprint for Business or Job Search

Have you ever needed to work up a Social Media Plan for your business, but wasn’t sure what Social Media Management entailed or was the tasks were on a regular basis?  Here’s a cheat-sheet that helps you (as a business owner) or a job seeker to read down and check off the bulleted items you need to concentrate on to develop your own Social Media Management plan for your goals and objectives:

SOCIAL MEDIA
Social marketers aren’t specialists. They are tech-savvy web marketers with strong background in communication.
Requirements: 1) love of Marketing (vs marketing paycheck), 2) desire to be social, 3)  ability to adapt, learn, take notes—there’s always a way to do it better, 4) great relationship with spelling and grammar.
Advertising Ad-Words: For business products / services
Analysis Keywords, backlinks, weekly analysis, reporting, use of
Ask.com Promote SME background and branding by adding content; or supplying answers to unique questions
Wikipedia Promote SME background and branding by adding content; or supplying answers to unique questions
Blog Brainstorm content to write about relative to the company, products, services, or target market interestes.
Blog Posts Content, content, content – share buttons on the blog (as well as other websites, including biz site)
Blogs Guest writers, guest bloggers, scheduling
Blogs Promotions – Google+, other social media sites
Campaign Performance Set to objectives, goals, and results based on campaigns, content delivery
Campaigns Special – related to holidays, special events, charitable community involvement
Kudos Highlight and brag about and post often (links to, or copy and paste quotes);
Content KING topics 1) reminder – life is short, 2) dreams come true, 3) belief in bigger things, 4) we matter, 5) forgotten basics, 6) unexpected twists, 7) a story, 8) take us on a journey, 9) inspire to action, 10) make us smile, 11) make us cry (joy/sad), 12) reveals secrets, 13) surprises us, 14) encourage us from giving up, 15) we are unique/live it, 16) there’s more to life, 17) confirm assumptions, 18) challenges assumptions, 19) educate & entertain, 20) David defeats Goliath, 21) fresh point of common things.
Customer Engagement What can you do to ask curiousity questions; self-absorbed interest questions?
Editorial News Newsletter development and scheduling for content release
Facebook Business fan page (business page);
Facebook 2X Daily: Notifications, commentary, messages (read/respond); check newsfeed, events, posts to fan page(s); post at prime time (circa 8:00 a.m., 5:00 p.m., 11:00 p.m.)
Facebook Like, share,
Feedback Customer commentary, feedback
Goals Planning, Reviewing, Reporting – Weekly, Monthly, Quarterly
Google Alerts – key words, links, posts – related to key words
Google Analytics Adwords results; review of analytics
Google+ Circles, posts, connections
Legal Zoom Monitor reporting about company since last checked.
LinkedIn B2B; branding;
LinkedIn Add connections; post up to 8 quality interest questions monthly; post discussions in groups
Listening Check what most active ‘talk’ is about – Twitter, Facebook, LinkedIn, news-casts
Marketing Mix Well-balanced mix of social media, posts, re-posts, messages
Message Content marketing to special interests
Networking Physical (belly-to-belly) business development and networking
Pinterest Graphic images that lead back to website with products or services in photographic representation
Pinterest New products, post photos – with $ prices and backlinks to website; Daily, weekly, etc., postings, links, repost (repin)
Reporting Analytics; social media roundup – comments on web (good & bad); Daily, weekly, monthly ‘activities’ for account holder
Reporting Advertising revenue(s) stream, sources, ad-words generation of activity
Research New lead services, outlets, opportunities (weekly)
Revenue A small part of the work; but mostly branding, customer awareness, some revenue based activity
SEO rankings Back links, website links, posting links to other websites
Twitter Account that encourages customers to follow for specials; events, announcements; retweeting
Twitter TweetWally; (or other TwitterFeed software); goal – to follow at least 300, get 3X that following you, tweet stories of interest related to industry
Website Update at least weekly, provide content to target market
Yahoo Answers Answering questions that are posted, similar to LinkedIn’s Q&A forum
YouTube Post videos; create links/backlinks; weekly video of content that is funny, cute, of interest, media story of the day, etc.

 

Use this list as a check-list for those activities you can use to gain your Subject Matter Expert ‘branding’ or to seek out sources that would net you new career opportunities.

Need a Social Media Campaign package for your job search?  Contact D. Boyer Consulting, Dawn.Boyer@DBoyerConsulting.com for a quote on your needs.

 

 

Be Sociable, Share!


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