Commercialize Your Academic Research – Start Making Money!

ARE YOU MAKING ANY MONEY
FROM YOUR ACADEMIC RESEARCH?

 

If the answer is ‘no’ and you are thinking –

“I didn’t know I could do that; how do I start?”

Graduation Hats are just the beginning; now its time to make that dissertation pay off!

Graduation Hats are just the beginning; now its time to make that dissertation pay off!

 

Academic Publication Service

 

Dawn D. Boyer, Ph.D., award winning business entrepreneur, published author (55 books, 34 on Amazon/Kindle, editor and publisher for three successful independent authors), and experienced educator is now offering a unique service to academic educators.

 

Dr. Boyer takes your academic research (your copyrighted Master’s Thesis, Doctoral Dissertation, Collection of Journal Articles, Informal or Formal Educational Blogs, etc.) and converts those bodies of knowledge and research to a published book that earns you direct residual royalties and income from online direct sales.  You supply your manuscript file and Dr. Boyer will convert that scholarly, educational piece into a commercial (lay-person friendly format) publication, which increases your exposure to the world as an educator and helps you earn direct and residual income on sales from your hard work.  You invested thousands of dollars in tuition, education, and continuing education, and conducted time-consuming and costly academic research – all out of your pocket.

 

The Problem

 

  • When you submit your final dissertation to a university registrar’s office just before graduation, you are asked, “Do you wish to make your dissertation available to scholastic databases for access by other researchers and educators?”  You most likely checked the ‘yes’ box.  What you have done is allowed another entity to make money on your hard work and scholarly research.
  • While a database depository company is making money off your hard work by selling copies of the dissertation to others direct or via subscription service to students and staff of educational institutions – you earn nothing.

The Solution – START EARNING!

 

  • Allows other academics and the general public to more easily find your work.
  • Your career-related exposure on the Internet is increased, which we recommend educators to help dean’s and HR find professors to hire.
  • You earn royalties on all sales – which are deposited directly into your bank account with no middle-man fees between the sales channel and you. No follow-up emails asking for more of your money!
  • You can earn affiliate fees from your book from links on your websites.
  • Academics can recommend their own publications to their students in reading lists or required textbook reading(s) to increase sales and royalties, when allowed by the school.
  • Potentially increase your ‘citations by others’ in Google Scholar, increasing your visibility for career advancement and academic recognition.
  • Opportunity to publish your full curriculum vitae at the end of the book to increase your visibility to hiring deans and for speaking engagements.
  • Add ‘Published Author’ on your Curriculum Vitae
  • After publication of your scholarly work, you can sell your own books at conventions, trade shows, and speaking engagements. You buy at wholesale price, sell at retail price, and earn the difference.
  • Services also offer converting a complete series of work (annually; e.g. academic publications, white papers, etc.)

 

Ask Yourself These Questions:

  • How many semesters of classes have you built massive PowerPoint presentations to teach the class which can be converted to a textbook, commercial book to offer the same educational materials to the layperson or to assist others teaching the same topic?
  • How many journal articles have you written – but were not accepted for publication? How many journal articles have you written, were accepted and printed, but you had to cut out much of the material to keep it within guidelines?
  • How many white papers have you written on a topic to present to the academic community, the business community, or the trade community?

All of the above are valuable information you can compile into your OWN BOOK.  You have already written the material. Now, compile it into a book and start earning money (royalties)!

 

What You Get:

 

  • Publication-ready, manuscript file for soft-cover upload.
  • Cover design and assistance with marketing pages inside the book.
  • Assistance on determining price for the soft-cover book and breakout for potential royalties earned via six different sales channels.
  • Your book is available via six sales outlets: Amazon USA, and Amazon UK, and Amazon Europe (Eastern), via printing entity, academic institutions and libraries, and book catalogs.
  • Online publication account set up, loaded with your manuscript, and direct royalty deposit account set up for current and future publications.
  • Editing, formatting, and set-up by Ph.D. level, APA-style (6th), and marketing savvy expert(s).
  • All royalties are paid directly into a bank account of your choice monthly, earnings statements available 24/7, and 1099 form sent at the end of the year for revenue earnings and tax purposes.

 

GET STARTED NOW!

 

  • Start earning royalties and income …
  • Start earning a ROI from your research work …
  • Start recuperating the costs of your past tuition …
  • Start marketing your expertise for future academic career opportunities  …
  • Let your scholastic achievements earn you future and continuing income  …

 

The Details:

 

Conversion for Commercial Publication: provides the following elements: ISBN number, front cover page, copyright declaration, foreword, acknowledgements, chapter (first page) placements, appropriate widow/orphan elements, aesthetic text placement, appropriate font sizing, margins, headers/footers, indexes, appendixes, about the author page, author’s curriculum vitae, advertising/marketing (hot-links, QR codes), and ‘light’ editing (where warranted).

 

Package & Price:

<10,000 words                                      $849.00

10,000 – 115,000 words                     $1049.00

115,001 – 150,000 words                    $1,299.00

(for a higher word count or faster turnaround times, contact for pricing!)

 

WHAT YOU GET:

Formatting Elements and Sizes: Once formatting and editing completed, book is formatted as up-loadable file for publishing platforms, following best practice, market, book sizes (minimum of 25 pages):

 

Dissertation / Thesis Conversion   (150+ pages)                                 6″ x 9″
(best practice size for convenience)

Collection of Journal Articles / Blogs      (with graphics)                   6” x 9”

Philosophy, Essays, Other Subjects       (limited graphics)                5.5” x 8”

Additional Options:
Digital Reader Formatting                      (digital e-book)                     5.5” x 8”
(e-book creation is additional charge; not recommended for academic publications because it dilutes value of the commercial book)

 

Signed and executed confidentiality agreement and memo of understanding must be signed before commencing work. Instructions for proceeding will be sent within 24 hours of checkout.

 

Included:

Cover Design – simple cover design (front & back) with author’s copyrighted graphics or photos, public domain images, or editor’s provided design (two alternate designs provided for author to choose from), front cover duplicated on inside title page, or author can submit his or her own cover for use.

 

Marketing Elements – includes hot-links for marketing and advertising or career enhancement, as well as QR codes for scanning for POC information and driving readers to business website (URL, Facebook, blog, etc.) – all within the book itself.

 

Upload file online for softcover book publishing, with direct sales to Amazon library (e-book not recommended for dissertations / major research studies because it reduces softcover royalties), with six sales channels for online and catalog sales.

 

Link the published book directly to author’s bank account for direct deposit of royalty funds.  (Editor will need photocopy of voided check or typed bank routing & account numbers.)

 

Code and access to online publishing platform to purchase book(s) at wholesale rates.

 

Royalties report for price set point for each sales channel for each online sale.

 

The service implies no warranty for future sales, three days to cancel contract, pro-rated refunds based on work completed.

 

FREQUENTLY ASKED QUESTIONS:

STORY: General Colin Powell was one of the speakers at a Navy Blue Coast annual military trade show and convention circa 2007/2008 (Virginia Beach, VA) and he told this story: He signed a contract to write a book (bio/memoir?) with a huge, international publishing company. He received a $1M advance on the book. While he was in the publisher’s offices, they pushed the check across the desk to him, and then they asked, “So what are you going to do to market your book?” He was dumbfounded and responded, “I thought you all did that?” They noted, “Oh, no. We print massive copies of the book and ensure they get into the stores, but marketing your book is up to you…”

Authors of books are really the critical marketing point for sales – they must get out to speak, offer papers at conventions, get onto TV shows, send out emails to fellow academics to get the book on class reading lists, get the book into university and college student bookstores and libraries, and call up the local book stores and book fairs to meet with readers and sell the books. In the long run – the royalties can be very impressive and a nice tidy stream of residual income!

Q. What is the advantage of converting my dissertation to a commercial book?
A. It is an amazing opportunity to showcase the research study and your newfound Subject Matter Expertise (SME; PhD dissertation or Master’s Thesis) to the ‘world’ in a commercial book of your own. Many of Ph.D. authors have found the first commercial book from their dissertation is a springboard for a second book which builds upon the topic in their dissertation conversion, targets a population for their career (as teacher/instructor) and/or for business development in their business or entrepreneurial career path. Some authors use it to earn income or to note another bullet on their CV, as well as use it for conference (back of the room sales) or even as a business development ‘give-away’ premium.

Q. How do I figure out what level package I need to purchase based on the number of words in my original dissertation document?
A. The entire document needs to be considered in the word count for a best quote. Open your Word doc, and highlight the entire document (Control “A”; including title pages, appendix, references, etc.) and then click on the word doc tab, ‘Tools,’ then ‘Word Count’ in the sub-menu, and you should see a precise word count to determine the package to purchase.

Q. Besides sending in my dissertation and payment, what else would I need to do to prepare to use the service?
A. There are two documents sent to you once you have purchased the package:
1) The Confidentiality Agreement and Memorandum of Understanding – this encompasses a signed agreement indicating the package you purchase and the services we provide are for copyrighted materials, the proprietary information remains your copyrighted materials, and outlines the basic steps that will be performed for a resulting product.
2) The working communication document used to give you on step-by-step instructions for a few tasks on your end, and then all the pieces and parts used in the publication galley will be documented, communications documented, and then vital info for you to access your account(s) and receive royalties.

Q: Are there any other fees beyond the published fees on your website?
A: This package price covers it all – 100% inclusive, which takes you all the way to the end – including your book cover design, marketing pages, etc. The only thing it does not cover is writing or design of your Curriculum Vitae, which we are going to add into the book. That may be a separate purchase, via my resume and/or Curriculum Vitae writing services, if you have not already completed that career tool. In this dissertation conversion package / process – once the book galley and cover is loaded to the publishing / printing platform, any/all sales royalties and revenues go directly into your bank account. There are no other middleman fees involved.

The only exception is if you do not wish to have your book with a ‘self-published’ label (CS) then it would be highly advisable to purchase a Bowkers ISBN number to allow the publisher to associate the book as a third-party publisher.  Many academic institutions believe self-publishing = vanity-press.  The third party publisher with the unique ISBN is only $99 (and can be purchased just before the book goes to publication).

Q. Is publication guaranteed with Amazon?
A. The publication is released on Amazon, and in five other marketing channels for your book, including: 1) CreateSpace direct store 2) Amazon Europe 3) Amazon UK (Britain) 4) Amazon USA 5) Mass book retailers – stores, bookstores, and other resellers 6) Libraries and institutions (available via catalog, if you accept a Create Space ISBN #, otherwise the book will not be available to libraries and institutions with a unique publisher ISBN  #.).  As part of the book catalog, which Create Space partners with, your book may also be available in Barnes & Noble online, WalMart online, and other third party retail book sellers (online), within a few weeks of publication (if not sooner). Once the catalog is published, the book(s) will also be available via Book Depository, which is the retail bookseller that sells books and products in countries where Amazon has not yet reached – usually within 6-8 weeks.

Additionally, you receive several pages of directions, ideas, and suggestions to market your newly published book, and contact information for a public relations manager if you wish to use a PR person to assist you in moving the book into the ‘public eye.’ Because you are the author, and own the publishing platform profile, you can purchase your own book (any number, from one copy to thousands) at the author’s ‘cost’ – which may possibly be less than $5 each (B&W book, under 500 pages; before S&H) to be able to purchase large quantities for resale at speaking engagements.

Q. Where are the books going to be sold?
A. The books are not sold directly via a middleman distribution center or sales staff. These are print-on-demand books, which means the platforms on which they are sold include: Amazon USA, Amazon UK, and Amazon Eastern Europe, as well as directly available for sale via book catalogs to educational institutions (colleges and universities), libraries (public and private), and to retail resellers (Barnes & Noble, Books-A-Million, etc.). The author has the onus to advertise the books, market books personally, offer them via their business website, in person, develop an email list to push the book to recipients, or sell the books at speaking engagements, etc.

Q. What is it you actually do – do you rewrite the original publication?
A. The publication is not rewritten with the exception of finding editing issues or concerns, missing words, overlooked punctuation issues, etc., in the original. If a sentence doesn’t make sense, the editor will work with the author to correct, update, and edit. The editor/publisher is more involved with formatting the original document for publication to a public marketing platform, getting galley completed, files formatted, and uploading/submitting to the printer, while enabling the publication for sale via an international marketing platform.

Q. Is there a way to determine if the Editor believes it is worth publishing?
A. The editor does not determine if it is “marketable,” but can certainly provide an opinion on whether it is “publishable.” If the editor sees unmanageable issues, editing complications, or text errors that may impact an author’s academic reputation, the editor will provide suggestions to help the author get it to publishable and academic professionalism. The extra work is billable as an added expense to the Author above the package prices posted on The Babb Group website.

Q. Bank information: How do I know the editor/publisher won’t use my banking account info to get into my account to withdraw money vs. depositing royalties?
A. The banking information routing and account numbers are used ONLY to provide the printer the banking data needed to deposit royalties into the author’s account. If the author is nervous about the process, establish a savings account at a bank where only royalties from publication sales are deposited. Authors receive an email notification of deposit made or pending and can quickly withdraw those deposits at their earliest convenience. Once the bank account is set up – any/all communications for the account numbers are destroyed.  When purchasing the ISBN # for the book (if author takes that option), they are provided instructions to enter their credit card number to purchase via their publishing platform profile. The editor/publisher working with the author will not have access to those private banking information.

Q. Purchasing: How do I purchase my own book(s)?
A. Using the URL provided by the editor, the author can simply click on the URL to get to the book purchase platform, enter any discount code, and then provide credit card data to make the purchase. The book purchase will have shipping and handling added, and the author can purchase unlimited numbers of copies of the book(s). Delivery is usually in one to two weeks.  Purchasing high number of books (1,000+ will enable the author to obtain a discount for quantity.

Q. When submitting the publication document to the editor, does the author send the whole thing (title page, abstract, lit review, acknowledgments, etc.)?
A. It is preferable you keep everything in one document (file). You can send the original document and then provide the other pieces in one additional document if you wish. Identify which is what when you send the separate document files in Microsoft Word format. All documents MUST be in Microsoft Word file format (.doc or .docx).

Q. You mentioned the publication won’t be the same format as the original – what changes?
A. Because dissertations and theses are formatted in a strict academic standard, a lay-person reading the book may not be able to easily read the content or may not consider it aesthetically pleasing. So added space will be inserted for chapter first pages (more white space), line spaces may be 1.5-2 lines throughout the book versus a variety of both. Page numbers for the commercial book will eliminate the Roman numeral pages for the table of contents and simply start at page 2 (second page) to the end. An index will be added for key terms throughout the book. The full curriculum vitae will be added (minus street address for protection against stalkers or identity thieves) to ensure robust marketing and business development, as well as career enhancement value is added to the publication. These are just to name a few potential changes.

Q. Can I add pictures, more illustrations, tables, or charts to enhance the publication?
A. Absolutely, yes, that is highly advisable. Provide black and white photos (either your own – or – professional illustrations or graphic pictures at 300+ dots per inch (dpi), charts to enhance concepts, theories, or conclusions, or provide more clarification. Illustrations in an academic textbook are not common, but will allow your publication to be more reader friendly.  You can also add material, new content, and other items in the book.  The editor/publisher will be adding indexes, the author’s CV, and marketing pages to enhance the commercial books’ ability to assist in more revenue (over the royalties) by directing readers to their social media pages and/or business websites.

Q. Can I add more text to enhance the publication to the layperson reading the book?
A. Absolutely – that is perfectly acceptable. The original research study is done. If you have additional information, more resources to add, better examples, or follow-up to the original study, that would definitely enhance the new publication.

Q. For this service, will I be revising all of the writing to a “lay” audience?
A: You don’t have to revise the writing for a lay audience – in most cases – the audience is whom would be interested in your research topic as a study would be academics and students. The revisions for a broader lay audience would be in a follow-on book; you explain how your research topic would be relevant to a general population.

Here are some ideas suggested to  other authors for ‘second books’: (a) a qualitative study was a ground breaking awareness of how a leader could ‘serve’ his/her subordinates in ‘servant leadership’ – he turned a common topic upside-down. I suggested his 2nd book should be about stories, anecdotes, interviews, and interspersed with stories about how the concept came about during his extreme hiking (10k+ sea level). (b) a qualitative study interviewing teen mother’s ‘broke open the box’ of mental, cognitive, and social awareness of what a young teen mother goes through in her struggle between being a teen and being a mother and the duality of the new role they are playing in society, as well as showcasing how some teen mothers do not have the family, peer, or social support they need the most. The 2nd follow-on book suggested was to use the interviews (with anonymous names and identifiers) or interview other teen mothers, and relay their stories with each chapter highlighting the teen mother’s situation, identifying each one’s biggest problems she is dealing with, then documenting how the teen mother overcame the negatives and instigated the positives, and the final results and/or solutions.

Q. Do you have any testimonials from people who have used this service?
A. There are several authors who have used these services to date – and below is a list of articles and books most recently released for publication using these consulting services. Those author’s POCs may actually be available simply by looking in the Amazon “peek inside the cover” function for each book:

Babb, D. (2014). How to Make Money Teaching Online (2nd Ed.) – How to Land Your First Academic Job, Build Credibility, and Earn a Six-Figure Salary. Mandevilla Press. Retrieved from: www.amazon.com/dp/1627040250/ref=rdr_ext_tmb

Babb, D. (2016). Dani Babb’s Making a Living Teaching Online Advice Column Compendium: Articles that Answer the Burning Questions You Always Wanted to Ask. California: The Babb Group. Retrieved from: www.TheBabbGroup.com

Beteh, J. (2016). Exploring Leadership Styles and Faculty Satisfaction in Higher Education. Va. Beach, VA: DBC Publishing. Retrieved from: https://www.amazon.com/Exploring-Leadership-Faculty-Satisfaction-Education/dp/0692757589/

Conzelmann, J. (2015). Leadership Recognition of Organizational Citizenship Behaviors in Performance Evaluations in Washington State Healthcare Organizations. Va. Beach, VA: D. Boyer Consulting. Retrieved from: http://amzn.to/1PZ0Yoo

Foor, B. (2014). The Role of Compassion in Servant Leadership. Va. Beach, VA: D. Boyer Consulting.  Retrieved from: http://amzn.to/1urz6hm

Ford, K. (2015). Negotiating Identities: The Transition to Motherhood in Young Urban Adolescent Mothers. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/150847785X/ref=rdr_ext_tmb

Green, A. (2015). Transitioning Registered Handler-Animal Therapy from the Institution to the Community: A Research Study. Va. Beach, VA: D. Boyer Consulting.  Retrieved from: http://amzn.to/1DDCSec

Lapinski, N. (2014). The Knowing: Awake in the Dark. Independent Publishing Platform. Retrieved from: www.amazon.com/dp/1481140140/ref=rdr_ext_tmb

Lapinski, N. (2016). Habits That Heal – Transcending Fear and Anxiety. (About the Book, Back Cover Description)

Meerbott, K. (2016, July 8). Philadelphia leadership coach: The Stanford rape case and my own lesson in survival. (Co-/ Ghost-writer). Retrieved from: http://www.bizjournals.com/philadelphia/blog/guest-comment/2016/07/philadelphia-leadership-coach-the-stanford-rape.html

Meerbott, K. (2016, April 26). Philadelphia leadership coach: What we can learn from Prince’s artistry. Philadelphia Business Journal. Retrieved from: www.bizjournals.com/philadelphia/blog/guest-comment/2016/04/philadelphia-leadership-coach-what-we-can-learn.html

Musil, E. (2014). Leadership Attributes for the Virtual Environment: A Qualitative Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1505535735/ref=rdr_ext_tmb

Nobles, C. (2015). Exploring Pilots’ Experiences of Integrating Technologically Advanced Aircraft Within General Aviation: A Case Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1517039940/ref=rdr_ext_tmb

Perez, M. (2015). Knowledge Transfer by Industrial Security Personnel at a United States-Based Aerospace Company: A Phenomenological Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1517205891/ref=rdr_ext_tmb

Smith, K. (2015). Factors Related to Middle School Teachers’ Self-Efficacy in Inclusion Classrooms: A Research Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1512114278/ref=rdr_ext_tmb

… currently working on other PhD Author Conversions If you wish to look at personal and work recommendations for work – please see Dawn D. Boyer, Ph.D.’s LinkedIn profile for 80+ recommendations for resume writing, business development, and other services provided to past cents and/or peers and co-workers; www.linkedin.com/in/DawnBoyer.

Q. Will I need an index for the book?
A. It is part of the package! We do all the work to create an intense, robust index for you.

Q. My dissertation was published with UMI in YYYY (graduation year), is this too old to change over to book format? This is my first step to getting my voice.
A. Material never grows old unless the topic becomes extinct. If you think the topic is interesting enough, of value to the academic community, and potentially have value as a springboard for a second book in your future, then go for it!  If you are writing about the banking collapse in 2008, perhaps the topic is stale.  If you are writing about new technology in teaching, it’s important to get out on the market before the technology is replaced by newer technology.  If you are writing about business leadership, medical or psychology issues, then the topic may never grow old or stale.

Q. Once the book is published, how does the Author know what to do next?
A. After it has been moved to the Print-on-Demand platform, including Amazon – all public relations, marketing, sales and advertising is on the author’s shoulders. Authors can issue press releases, market the book on social media, blog about the book on their personal business website, add “published author” to their resume, etc. In other words, how the author sells the book is up to them. The author is responsible for submitting the file to the Library of Congress to legally claim a copyright on the publication (and/or mail a copy to themselves in an unopened envelope). The author is also responsible for paying any taxes on earned royalties, and will be sent a 1099 by the printing entity for reporting on their annual tax returns. You own the copyrights to the publication, so if you wish to purchase multiple copies, and sell them at speeches, presentations, conventions – you are allowed to do so (where permitted by the venue). You can obtain an affiliate link to the book and place that link on your business website for affiliate earnings as well as royalty earnings. If you want to add the book onto a recommended reading list for students in classes you teach, or as an addendum to required texts, or if school gives permission to use your publication as the required text, that is your option (where allowed).

Q. Can I get more than one type of publication created? What if I am not interesting in my dissertation being converted, but rather would like to use the dozens of scholarly journal articles published or a collection of blog articles?
A. Absolutely. You can create as many as you wish – a collection of articles, blogs, or essays, your dissertation or graduate thesis, research studies (quantitative or qualitative) in single or multiple studies. You tell the editor what you wish to publish; we can work with you to get it online and for sale on the world’s largest book publishing and sales platform (Amazon).

Q. What if I find out there was a mistake after publication – can I get it fixed?
A. Yes – you can repair or edit mistakes at any time, 24/7/364, but the updated document would have to be resubmitted to the publisher to ‘change out’ from the originally loaded document. It may take between 24-72 hours for the document / publication to ‘go live’ again for sale, once submitted. Manuscript updates after the final draft approval will cost the Authors additional editing fees, determined at the time of editing requirement notifications (starting at $100; paid in advance).

Q. Where are the books going to be distributed?
A. The books are printed via a geographically centric professional printer in the area of the country (or world) where the publishing site has vendor agreements. A buyer in VA may receive the book from a printer in NC. A buyer in CA may receive the book from a printer in OR. The list is proprietary and printers’ data is not critical to the author. The books will not be ‘distributed’ in bulk between a middleman and bookstores per se (traditional). The book is linearly distributed via the printer (print-on-demand) and the buyer (user technology, advanced 21st Century methodology).

Q. How many books will be printed and what is the minimum?
A. There is no minimum. This is print-on-demand, and the buyers will purchase the number of books they wish to purchase (or purchase and resell) from a minimum of one copy. The printer sets up the order lot and prints and delivers directly to the buyer. The author does not have to purchase any minimum number of books – ever.

Q: Does the conversion service include formatting and editing for other books and scholarly journals?
A: The commercial dissertation conversion package includes the formatting and editing for one (author submitted) book, which is the galley proofs, cover design, working with the editor for ‘light editing’ (not heavy or line-by-line editing). The presumption is that a dissertation is ‘100% perfect’ already in spelling, writing, grammar, punctuation, etc. The editor has found in ALL the ‘completely perfect 100%’ dissertations (or manuscripts) something that was missed by the author or dissertation committee. (In one case there was a word (“not”) missing, which critically reversed the conclusion the author intended in the dissertation. It was caught, discussed, and corrected in the book to ensure it was now ‘perfect’ with the appropriate academic conclusion.) If you have collections – journal articles, blog posts, memoirs, short stories, children’s stories, art work, etc., and wish to create a book from those materials, do contact Dawn Boyer (Dawn.Boyer@me.com) directly to quote similar services as the dissertation conversion. AFTER THE BOOK IS PUBLISHED:

Q. What are those strange string of words in my book description in Amazon? Are they supposed to be there? Do they have a purpose?
A. Yes. These words are key single word tags and long-tail tags (identifiers) and are included in the book description to assist in the Search Engine Optimization (SEO) for others to perform Boolean searches within search engine within Amazon’s book list. Be aware, it may look a little weird, but will not take away from the book description, as it is tucked down lower in the section below the marketing and book information. Most folks won’t bother to open up the full book description, so will never see that set of words. The words will show on the ‘see more’ opened up section. The author does want that section to remain in the book description section on Amazon. Do not delete or ask customer service to delete them (Amazon or Create Space) because you will reduce the find-ability of your book if those key words are removed.

Q. I see my book on Amazon, but when I click on the preview, I can only see the front cover. Why can’t I see the back cover?
A. When uploading the full cover to Create Space and completing the upload to Amazon, the book’s page automatically shows the front cover, but it may take between three days to six weeks for the ‘back cover’ to show on the Amazon page. This is a ‘data tunnel’ issue between Create Space and Amazon, so be patient for it to appear.

Q. I discovered my book on the Barnes & Noble online site! How did that happen?
A: Because the book has been pushed into the funnel for mass book distribution, it becomes available in the big online book sales companies, as well as on Amazon. You may also see the books on Books-A-Million and other large book distributors within the USA, as well as Internationally.

ONCE THE BOOK IS ON AMAZON:

Resource: http://www.huffingtonpost.com/brooke-warner/the-top-10-things-all-aut_b_6744386.html

1. Your Amazon ranking has nothing to do with sales. Although many authors are obsessed with it and like to send out mass e-mails to friends and family when the number drops, unfortunately, all your ranking means is people are looking at your page. It might be argued sales will inevitably rise due to more page views, the direct connection between ranking and actual sales is zero. Your ranking isn’t meaningless; it doesn’t mean your book is really on a bestseller status.

2. Amazon employs scarcity tactics to get readers to buy books, and the impact on authors is they think their books are constantly out of stock when they’re not! If you see something on Amazon that reads–“Only 3 left in stock – order soon”– it’s not true. If you’re a traditionally published book, the publisher may be low on stock, but that’s not usually so. If you’re a print-on-demand author, your book can never be low on stock; Amazon has endless access to an endless supply. My best advice to authors is to start ignoring this inventory notice altogether.

3. Your Amazon reviews carry weight. An author I work with recently told me that 50 is the magic number of reviews that triggers Amazon to start paying more attention to your book. After you hit 50, you get more visibility on Amazon. I’m just relaying what I heard, but since Amazon operates on logarithms, this makes sense to me. Therefore you must get reviews! Ask for them at every turn, especially when your book is just out. Consider what incentives you might be able to offer people to review your book. Each review you get is like a rock being thrown into a body of water where your book is a buoy. The impact of all those little rocks will ultimately help your book rise higher and higher to get a little more notice. And we all need that – because the sea of books is vast and your book is one lone buoy. Bowker reports in 2013, 458,564 books (print and digital) were self-published. With those kinds of stats, you shouldn’t feel guilty at all if it comes down to asking (and asking again) for reviews.

4. CreateSpace uses Ingram’s services to get its books to the trade. The reason this is an important note is because, if you’re using CreateSpace to self-publish, you might also want to consider uploading your book to Ingram. Amazon wants all of its self-published authors to be Amazon loyalists–only on CreateSpace and locked into KDP Select (where Amazon exclusively sells your e-book) – the more spread out you are the better. Ingram has better reach and a more streamlined system (which is why CreateSpace is using them). So use CreateSpace for whatever perceived benefit it has as an Amazon partner, and Ingram for everything else.

5. Publishers cannot control the “Customers Who Bought This Item Also Bought” feature, but you can. This feature is another of Amazon’s logarithms, and it’s all about the shopping cart. You can encourage your readers to buy a book you want to be associated along with yours, and that can get you linked up with a heavier-hitting author. There are workarounds to a lot of Amazon’s formulas. Use them to your advantage. (not sure what the steps are here, but you can research.)

6. Amazon is effectively cost-controlling your book. If you’re a KDP author (self-published through Amazon), then you know you get a much nicer cut (70% as opposed to 30%) of a sale price the book is between $2.99 and $9.99. This is akin to price fixing. Even though countless people have made compelling cases about why they will never buy an e-book for over $9.99, it’s important to note the power of Amazon’s conditioning. We do not believe an e-book is worth more than $9.99 because Amazon has trained us to believe it’s not worth more than $9.99. Nothing to be done about it.

7. If you see your book is selling for lower than its list price, that doesn’t mean you’re going to get paid less. For instance, you might be selling your print book for $15, and Amazon is discounting it at 20-30 percent off the list price. Then you’ll see that one day – maybe for a day, maybe for a week – they are selling your book for $9. In these cases, Amazon is undercutting their own profit, but you get the same royalty payment from them regardless. Amazon is huge on price experimentation, and price books at their own discretion. If you’re traditionally publishing, you get whatever split your publisher is offering you AFTER Amazon takes its 50 percent off the top (based on list price, not what Amazon chooses to sell it for). If your book is $20, Amazon takes $10 (unless you’re self-published and you set a lower discount). If you’re traditionally published, your publisher gives you 7.5 percent of the $10 profit (75 cents). If Amazon chooses to sell that $20 book for $7, that’s their choice, and they do it all the time, eating the loss both on the list price and the shipping.

8. You need to claim your book via Author Central. Many authors know this and forget to do it. When you publish a book, you must claim it. Claim books you’ve contributed to as well, if you can. Claiming books on Amazon is like collecting chips; build a little empire and making a author’s bio page more robust. Amazon Central is an extension of an author’s ‘branding’ platform and should be tended. Update the photo, bio, and other information as regularly as you would a business website.

9. The sales information tab inside Author Central is not an accurate measure of sales. When you go into Author Central, they give you access to Nielsen Bookscan ratings, a helpful tool. However, Bookscan is not a measure of Amazon sales, nor is it a measure of overall sales. It accounts for approximately 70% of through-the-register sales. It’s not something authors can or should use to compare their sales against, though it can be a good general gauge for performance.

10. Amazon is more author-friendly than they are publisher-friendly. This means if you’re an author, you’re likely to get great customer service from Amazon, especially on the KDP side of the company. Amazon seems not to understand the limitations authors who are publishing with publishing houses face where their data is concerned. Amazon makes suggestions and recommendations to authors that cannot be accommodated by the author’s publishing house. This is frustrating to authors (and publishers), but Amazon is its own organism, not too concerned about needing to understand how other systems work because its own is so dominant. They have an Amazon-centric view of the book world, and expect authors to conform to how Amazon does things. Authors – take advantage of this by using and exploiting Amazon’s resources, but work with your publisher; don’t work around them. Don’t buy into the idea Amazon is “it.” Yes, it’s the #1 online space for retail; but for publishers, Amazon accounts for about 30%-40% of total sales.

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Commercialize Your Academic Research – Start Making Money!

ARE YOU MAKING ANY MONEY
FROM YOUR ACADEMIC RESEARCH?

 

If the answer is ‘no’ and you are thinking –

“I didn’t know I could do that; how do I start?”

Graduation Hats are just the beginning; now its time to make that dissertation pay off!

Graduation Hats are just the beginning; now its time to make that dissertation pay off!

 

Academic Publication Service

 

Dawn D. Boyer, Ph.D., award winning business entrepreneur, published author (55 books, 34 on Amazon/Kindle, editor and publisher for three successful independent authors), and experienced educator is now offering a unique service to academic educators.

 

Dr. Boyer takes your academic research (your copyrighted Master’s Thesis, Doctoral Dissertation, Collection of Journal Articles, Informal or Formal Educational Blogs, etc.) and converts those bodies of knowledge and research to a published book that earns you direct residual royalties and income from online direct sales.  You supply your manuscript file and Dr. Boyer will convert that scholarly, educational piece into a commercial (lay-person friendly format) publication, which increases your exposure to the world as an educator and helps you earn direct and residual income on sales from your hard work.  You invested thousands of dollars in tuition, education, and continuing education, and conducted time-consuming and costly academic research – all out of your pocket.

 

The Problem

 

  • When you submit your final dissertation to a university registrar’s office just before graduation, you are asked, “Do you wish to make your dissertation available to scholastic databases for access by other researchers and educators?”  You most likely checked the ‘yes’ box.  What you have done is allowed another entity to make money on your hard work and scholarly research.
  • While a database depository company is making money off your hard work by selling copies of the dissertation to others direct or via subscription service to students and staff of educational institutions – you earn nothing.

The Solution – START EARNING!

 

  • Allows other academics and the general public to more easily find your work.
  • Your career-related exposure on the Internet is increased, which we recommend educators to help dean’s and HR find professors to hire.
  • You earn royalties on all sales – which are deposited directly into your bank account with no middle-man fees between the sales channel and you. No follow-up emails asking for more of your money!
  • You can earn affiliate fees from your book from links on your websites.
  • Academics can recommend their own publications to their students in reading lists or required textbook reading(s) to increase sales and royalties, when allowed by the school.
  • Potentially increase your ‘citations by others’ in Google Scholar, increasing your visibility for career advancement and academic recognition.
  • Opportunity to publish your full curriculum vitae at the end of the book to increase your visibility to hiring deans and for speaking engagements.
  • Add ‘Published Author’ on your Curriculum Vitae
  • After publication of your scholarly work, you can sell your own books at conventions, trade shows, and speaking engagements. You buy at wholesale price, sell at retail price, and earn the difference.
  • Services also offer converting a complete series of work (annually; e.g. academic publications, white papers, etc.)

 

Ask Yourself These Questions:

  • How many semesters of classes have you built massive PowerPoint presentations to teach the class which can be converted to a textbook, commercial book to offer the same educational materials to the layperson or to assist others teaching the same topic?
  • How many journal articles have you written – but were not accepted for publication? How many journal articles have you written, were accepted and printed, but you had to cut out much of the material to keep it within guidelines?
  • How many white papers have you written on a topic to present to the academic community, the business community, or the trade community?

All of the above are valuable information you can compile into your OWN BOOK.  You have already written the material. Now, compile it into a book and start earning money (royalties)!

 

What You Get:

 

  • Publication-ready, manuscript file for soft-cover upload.
  • Cover design and assistance with marketing pages inside the book.
  • Assistance on determining price for the soft-cover book and breakout for potential royalties earned via six different sales channels.
  • Your book is available via six sales outlets: Amazon USA, and Amazon UK, and Amazon Europe (Eastern), via printing entity, academic institutions and libraries, and book catalogs.
  • Online publication account set up, loaded with your manuscript, and direct royalty deposit account set up for current and future publications.
  • Editing, formatting, and set-up by Ph.D. level, APA-style (6th), and marketing savvy expert(s).
  • All royalties are paid directly into a bank account of your choice monthly, earnings statements available 24/7, and 1099 form sent at the end of the year for revenue earnings and tax purposes.

 

GET STARTED NOW!

 

  • Start earning royalties and income …
  • Start earning a ROI from your research work …
  • Start recuperating the costs of your past tuition …
  • Start marketing your expertise for future academic career opportunities  …
  • Let your scholastic achievements earn you future and continuing income  …

 

The Details:

 

Conversion for Commercial Publication: provides the following elements: ISBN number, front cover page, copyright declaration, foreword, acknowledgements, chapter (first page) placements, appropriate widow/orphan elements, aesthetic text placement, appropriate font sizing, margins, headers/footers, indexes, appendixes, about the author page, author’s curriculum vitae, advertising/marketing (hot-links, QR codes), and ‘light’ editing (where warranted).

 

Package & Price:

<10,000 words                                      $849.00

10,000 – 115,000 words                     $1049.00

115,001 – 150,000 words                    $1,299.00

(for a higher word count or faster turnaround times, contact for pricing!)

 

WHAT YOU GET:

Formatting Elements and Sizes: Once formatting and editing completed, book is formatted as up-loadable file for publishing platforms, following best practice, market, book sizes (minimum of 25 pages):

 

Dissertation / Thesis Conversion   (150+ pages)                                 6″ x 9″
(best practice size for convenience)

Collection of Journal Articles / Blogs      (with graphics)                   6” x 9”

Philosophy, Essays, Other Subjects       (limited graphics)                5.5” x 8”

Additional Options:
Digital Reader Formatting                      (digital e-book)                     5.5” x 8”
(e-book creation is additional charge; not recommended for academic publications because it dilutes value of the commercial book)

 

Signed and executed confidentiality agreement and memo of understanding must be signed before commencing work. Instructions for proceeding will be sent within 24 hours of checkout.

 

Included:

Cover Design – simple cover design (front & back) with author’s copyrighted graphics or photos, public domain images, or editor’s provided design (two alternate designs provided for author to choose from), front cover duplicated on inside title page, or author can submit his or her own cover for use.

 

Marketing Elements – includes hot-links for marketing and advertising or career enhancement, as well as QR codes for scanning for POC information and driving readers to business website (URL, Facebook, blog, etc.) – all within the book itself.

 

Upload file online for softcover book publishing, with direct sales to Amazon library (e-book not recommended for dissertations / major research studies because it reduces softcover royalties), with six sales channels for online and catalog sales.

 

Link the published book directly to author’s bank account for direct deposit of royalty funds.  (Editor will need photocopy of voided check or typed bank routing & account numbers.)

 

Code and access to online publishing platform to purchase book(s) at wholesale rates.

 

Royalties report for price set point for each sales channel for each online sale.

 

The service implies no warranty for future sales, three days to cancel contract, pro-rated refunds based on work completed.

 

FREQUENTLY ASKED QUESTIONS:

STORY: General Colin Powell was one of the speakers at a Navy Blue Coast annual military trade show and convention circa 2007/2008 (Virginia Beach, VA) and he told this story: He signed a contract to write a book (bio/memoir?) with a huge, international publishing company. He received a $1M advance on the book. While he was in the publisher’s offices, they pushed the check across the desk to him, and then they asked, “So what are you going to do to market your book?” He was dumbfounded and responded, “I thought you all did that?” They noted, “Oh, no. We print massive copies of the book and ensure they get into the stores, but marketing your book is up to you…”

Authors of books are really the critical marketing point for sales – they must get out to speak, offer papers at conventions, get onto TV shows, send out emails to fellow academics to get the book on class reading lists, get the book into university and college student bookstores and libraries, and call up the local book stores and book fairs to meet with readers and sell the books. In the long run – the royalties can be very impressive and a nice tidy stream of residual income!

Q. What is the advantage of converting my dissertation to a commercial book?
A. It is an amazing opportunity to showcase the research study and your newfound Subject Matter Expertise (SME; PhD dissertation or Master’s Thesis) to the ‘world’ in a commercial book of your own. Many of Ph.D. authors have found the first commercial book from their dissertation is a springboard for a second book which builds upon the topic in their dissertation conversion, targets a population for their career (as teacher/instructor) and/or for business development in their business or entrepreneurial career path. Some authors use it to earn income or to note another bullet on their CV, as well as use it for conference (back of the room sales) or even as a business development ‘give-away’ premium.

Q. How do I figure out what level package I need to purchase based on the number of words in my original dissertation document?
A. The entire document needs to be considered in the word count for a best quote. Open your Word doc, and highlight the entire document (Control “A”; including title pages, appendix, references, etc.) and then click on the word doc tab, ‘Tools,’ then ‘Word Count’ in the sub-menu, and you should see a precise word count to determine the package to purchase.

Q. Besides sending in my dissertation and payment, what else would I need to do to prepare to use the service?
A. There are two documents sent to you once you have purchased the package:
1) The Confidentiality Agreement and Memorandum of Understanding – this encompasses a signed agreement indicating the package you purchase and the services we provide are for copyrighted materials, the proprietary information remains your copyrighted materials, and outlines the basic steps that will be performed for a resulting product.
2) The working communication document used to give you on step-by-step instructions for a few tasks on your end, and then all the pieces and parts used in the publication galley will be documented, communications documented, and then vital info for you to access your account(s) and receive royalties.

Q: Are there any other fees beyond the published fees on your website?
A: This package price covers it all – 100% inclusive, which takes you all the way to the end – including your book cover design, marketing pages, etc. The only thing it does not cover is writing or design of your Curriculum Vitae, which we are going to add into the book. That may be a separate purchase, via my resume and/or Curriculum Vitae writing services, if you have not already completed that career tool. In this dissertation conversion package / process – once the book galley and cover is loaded to the publishing / printing platform, any/all sales royalties and revenues go directly into your bank account. There are no other middleman fees involved.

The only exception is if you do not wish to have your book with a ‘self-published’ label (CS) then it would be highly advisable to purchase a Bowkers ISBN number to allow the publisher to associate the book as a third-party publisher.  Many academic institutions believe self-publishing = vanity-press.  The third party publisher with the unique ISBN is only $99 (and can be purchased just before the book goes to publication).

Q. Is publication guaranteed with Amazon?
A. The publication is released on Amazon, and in five other marketing channels for your book, including: 1) CreateSpace direct store 2) Amazon Europe 3) Amazon UK (Britain) 4) Amazon USA 5) Mass book retailers – stores, bookstores, and other resellers 6) Libraries and institutions (available via catalog, if you accept a Create Space ISBN #, otherwise the book will not be available to libraries and institutions with a unique publisher ISBN  #.).  As part of the book catalog, which Create Space partners with, your book may also be available in Barnes & Noble online, WalMart online, and other third party retail book sellers (online), within a few weeks of publication (if not sooner). Once the catalog is published, the book(s) will also be available via Book Depository, which is the retail bookseller that sells books and products in countries where Amazon has not yet reached – usually within 6-8 weeks.

Additionally, you receive several pages of directions, ideas, and suggestions to market your newly published book, and contact information for a public relations manager if you wish to use a PR person to assist you in moving the book into the ‘public eye.’ Because you are the author, and own the publishing platform profile, you can purchase your own book (any number, from one copy to thousands) at the author’s ‘cost’ – which may possibly be less than $5 each (B&W book, under 500 pages; before S&H) to be able to purchase large quantities for resale at speaking engagements.

Q. Where are the books going to be sold?
A. The books are not sold directly via a middleman distribution center or sales staff. These are print-on-demand books, which means the platforms on which they are sold include: Amazon USA, Amazon UK, and Amazon Eastern Europe, as well as directly available for sale via book catalogs to educational institutions (colleges and universities), libraries (public and private), and to retail resellers (Barnes & Noble, Books-A-Million, etc.). The author has the onus to advertise the books, market books personally, offer them via their business website, in person, develop an email list to push the book to recipients, or sell the books at speaking engagements, etc.

Q. What is it you actually do – do you rewrite the original publication?
A. The publication is not rewritten with the exception of finding editing issues or concerns, missing words, overlooked punctuation issues, etc., in the original. If a sentence doesn’t make sense, the editor will work with the author to correct, update, and edit. The editor/publisher is more involved with formatting the original document for publication to a public marketing platform, getting galley completed, files formatted, and uploading/submitting to the printer, while enabling the publication for sale via an international marketing platform.

Q. Is there a way to determine if the Editor believes it is worth publishing?
A. The editor does not determine if it is “marketable,” but can certainly provide an opinion on whether it is “publishable.” If the editor sees unmanageable issues, editing complications, or text errors that may impact an author’s academic reputation, the editor will provide suggestions to help the author get it to publishable and academic professionalism. The extra work is billable as an added expense to the Author above the package prices posted on The Babb Group website.

Q. Bank information: How do I know the editor/publisher won’t use my banking account info to get into my account to withdraw money vs. depositing royalties?
A. The banking information routing and account numbers are used ONLY to provide the printer the banking data needed to deposit royalties into the author’s account. If the author is nervous about the process, establish a savings account at a bank where only royalties from publication sales are deposited. Authors receive an email notification of deposit made or pending and can quickly withdraw those deposits at their earliest convenience. Once the bank account is set up – any/all communications for the account numbers are destroyed.  When purchasing the ISBN # for the book (if author takes that option), they are provided instructions to enter their credit card number to purchase via their publishing platform profile. The editor/publisher working with the author will not have access to those private banking information.

Q. Purchasing: How do I purchase my own book(s)?
A. Using the URL provided by the editor, the author can simply click on the URL to get to the book purchase platform, enter any discount code, and then provide credit card data to make the purchase. The book purchase will have shipping and handling added, and the author can purchase unlimited numbers of copies of the book(s). Delivery is usually in one to two weeks.  Purchasing high number of books (1,000+ will enable the author to obtain a discount for quantity.

Q. When submitting the publication document to the editor, does the author send the whole thing (title page, abstract, lit review, acknowledgments, etc.)?
A. It is preferable you keep everything in one document (file). You can send the original document and then provide the other pieces in one additional document if you wish. Identify which is what when you send the separate document files in Microsoft Word format. All documents MUST be in Microsoft Word file format (.doc or .docx).

Q. You mentioned the publication won’t be the same format as the original – what changes?
A. Because dissertations and theses are formatted in a strict academic standard, a lay-person reading the book may not be able to easily read the content or may not consider it aesthetically pleasing. So added space will be inserted for chapter first pages (more white space), line spaces may be 1.5-2 lines throughout the book versus a variety of both. Page numbers for the commercial book will eliminate the Roman numeral pages for the table of contents and simply start at page 2 (second page) to the end. An index will be added for key terms throughout the book. The full curriculum vitae will be added (minus street address for protection against stalkers or identity thieves) to ensure robust marketing and business development, as well as career enhancement value is added to the publication. These are just to name a few potential changes.

Q. Can I add pictures, more illustrations, tables, or charts to enhance the publication?
A. Absolutely, yes, that is highly advisable. Provide black and white photos (either your own – or – professional illustrations or graphic pictures at 300+ dots per inch (dpi), charts to enhance concepts, theories, or conclusions, or provide more clarification. Illustrations in an academic textbook are not common, but will allow your publication to be more reader friendly.  You can also add material, new content, and other items in the book.  The editor/publisher will be adding indexes, the author’s CV, and marketing pages to enhance the commercial books’ ability to assist in more revenue (over the royalties) by directing readers to their social media pages and/or business websites.

Q. Can I add more text to enhance the publication to the layperson reading the book?
A. Absolutely – that is perfectly acceptable. The original research study is done. If you have additional information, more resources to add, better examples, or follow-up to the original study, that would definitely enhance the new publication.

Q. For this service, will I be revising all of the writing to a “lay” audience?
A: You don’t have to revise the writing for a lay audience – in most cases – the audience is whom would be interested in your research topic as a study would be academics and students. The revisions for a broader lay audience would be in a follow-on book; you explain how your research topic would be relevant to a general population.

Here are some ideas suggested to  other authors for ‘second books’: (a) a qualitative study was a ground breaking awareness of how a leader could ‘serve’ his/her subordinates in ‘servant leadership’ – he turned a common topic upside-down. I suggested his 2nd book should be about stories, anecdotes, interviews, and interspersed with stories about how the concept came about during his extreme hiking (10k+ sea level). (b) a qualitative study interviewing teen mother’s ‘broke open the box’ of mental, cognitive, and social awareness of what a young teen mother goes through in her struggle between being a teen and being a mother and the duality of the new role they are playing in society, as well as showcasing how some teen mothers do not have the family, peer, or social support they need the most. The 2nd follow-on book suggested was to use the interviews (with anonymous names and identifiers) or interview other teen mothers, and relay their stories with each chapter highlighting the teen mother’s situation, identifying each one’s biggest problems she is dealing with, then documenting how the teen mother overcame the negatives and instigated the positives, and the final results and/or solutions.

Q. Do you have any testimonials from people who have used this service?
A. There are several authors who have used these services to date – and below is a list of articles and books most recently released for publication using these consulting services. Those author’s POCs may actually be available simply by looking in the Amazon “peek inside the cover” function for each book:

Babb, D. (2014). How to Make Money Teaching Online (2nd Ed.) – How to Land Your First Academic Job, Build Credibility, and Earn a Six-Figure Salary. Mandevilla Press. Retrieved from: www.amazon.com/dp/1627040250/ref=rdr_ext_tmb

Babb, D. (2016). Dani Babb’s Making a Living Teaching Online Advice Column Compendium: Articles that Answer the Burning Questions You Always Wanted to Ask. California: The Babb Group. Retrieved from: www.TheBabbGroup.com

Beteh, J. (2016). Exploring Leadership Styles and Faculty Satisfaction in Higher Education. Va. Beach, VA: DBC Publishing. Retrieved from: https://www.amazon.com/Exploring-Leadership-Faculty-Satisfaction-Education/dp/0692757589/

Conzelmann, J. (2015). Leadership Recognition of Organizational Citizenship Behaviors in Performance Evaluations in Washington State Healthcare Organizations. Va. Beach, VA: D. Boyer Consulting. Retrieved from: http://amzn.to/1PZ0Yoo

Foor, B. (2014). The Role of Compassion in Servant Leadership. Va. Beach, VA: D. Boyer Consulting.  Retrieved from: http://amzn.to/1urz6hm

Ford, K. (2015). Negotiating Identities: The Transition to Motherhood in Young Urban Adolescent Mothers. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/150847785X/ref=rdr_ext_tmb

Green, A. (2015). Transitioning Registered Handler-Animal Therapy from the Institution to the Community: A Research Study. Va. Beach, VA: D. Boyer Consulting.  Retrieved from: http://amzn.to/1DDCSec

Lapinski, N. (2014). The Knowing: Awake in the Dark. Independent Publishing Platform. Retrieved from: www.amazon.com/dp/1481140140/ref=rdr_ext_tmb

Lapinski, N. (2016). Habits That Heal – Transcending Fear and Anxiety. (About the Book, Back Cover Description)

Meerbott, K. (2016, July 8). Philadelphia leadership coach: The Stanford rape case and my own lesson in survival. (Co-/ Ghost-writer). Retrieved from: http://www.bizjournals.com/philadelphia/blog/guest-comment/2016/07/philadelphia-leadership-coach-the-stanford-rape.html

Meerbott, K. (2016, April 26). Philadelphia leadership coach: What we can learn from Prince’s artistry. Philadelphia Business Journal. Retrieved from: www.bizjournals.com/philadelphia/blog/guest-comment/2016/04/philadelphia-leadership-coach-what-we-can-learn.html

Musil, E. (2014). Leadership Attributes for the Virtual Environment: A Qualitative Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1505535735/ref=rdr_ext_tmb

Nobles, C. (2015). Exploring Pilots’ Experiences of Integrating Technologically Advanced Aircraft Within General Aviation: A Case Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1517039940/ref=rdr_ext_tmb

Perez, M. (2015). Knowledge Transfer by Industrial Security Personnel at a United States-Based Aerospace Company: A Phenomenological Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1517205891/ref=rdr_ext_tmb

Smith, K. (2015). Factors Related to Middle School Teachers’ Self-Efficacy in Inclusion Classrooms: A Research Study. Va. Beach, VA: D. Boyer Consulting. Retrieved from: www.amazon.com/dp/1512114278/ref=rdr_ext_tmb

… currently working on other PhD Author Conversions If you wish to look at personal and work recommendations for work – please see Dawn D. Boyer, Ph.D.’s LinkedIn profile for 80+ recommendations for resume writing, business development, and other services provided to past cents and/or peers and co-workers; www.linkedin.com/in/DawnBoyer.

Q. Will I need an index for the book?
A. It is part of the package! We do all the work to create an intense, robust index for you.

Q. My dissertation was published with UMI in YYYY (graduation year), is this too old to change over to book format? This is my first step to getting my voice.
A. Material never grows old unless the topic becomes extinct. If you think the topic is interesting enough, of value to the academic community, and potentially have value as a springboard for a second book in your future, then go for it!  If you are writing about the banking collapse in 2008, perhaps the topic is stale.  If you are writing about new technology in teaching, it’s important to get out on the market before the technology is replaced by newer technology.  If you are writing about business leadership, medical or psychology issues, then the topic may never grow old or stale.

Q. Once the book is published, how does the Author know what to do next?
A. After it has been moved to the Print-on-Demand platform, including Amazon – all public relations, marketing, sales and advertising is on the author’s shoulders. Authors can issue press releases, market the book on social media, blog about the book on their personal business website, add “published author” to their resume, etc. In other words, how the author sells the book is up to them. The author is responsible for submitting the file to the Library of Congress to legally claim a copyright on the publication (and/or mail a copy to themselves in an unopened envelope). The author is also responsible for paying any taxes on earned royalties, and will be sent a 1099 by the printing entity for reporting on their annual tax returns. You own the copyrights to the publication, so if you wish to purchase multiple copies, and sell them at speeches, presentations, conventions – you are allowed to do so (where permitted by the venue). You can obtain an affiliate link to the book and place that link on your business website for affiliate earnings as well as royalty earnings. If you want to add the book onto a recommended reading list for students in classes you teach, or as an addendum to required texts, or if school gives permission to use your publication as the required text, that is your option (where allowed).

Q. Can I get more than one type of publication created? What if I am not interesting in my dissertation being converted, but rather would like to use the dozens of scholarly journal articles published or a collection of blog articles?
A. Absolutely. You can create as many as you wish – a collection of articles, blogs, or essays, your dissertation or graduate thesis, research studies (quantitative or qualitative) in single or multiple studies. You tell the editor what you wish to publish; we can work with you to get it online and for sale on the world’s largest book publishing and sales platform (Amazon).

Q. What if I find out there was a mistake after publication – can I get it fixed?
A. Yes – you can repair or edit mistakes at any time, 24/7/364, but the updated document would have to be resubmitted to the publisher to ‘change out’ from the originally loaded document. It may take between 24-72 hours for the document / publication to ‘go live’ again for sale, once submitted. Manuscript updates after the final draft approval will cost the Authors additional editing fees, determined at the time of editing requirement notifications (starting at $100; paid in advance).

Q. Where are the books going to be distributed?
A. The books are printed via a geographically centric professional printer in the area of the country (or world) where the publishing site has vendor agreements. A buyer in VA may receive the book from a printer in NC. A buyer in CA may receive the book from a printer in OR. The list is proprietary and printers’ data is not critical to the author. The books will not be ‘distributed’ in bulk between a middleman and bookstores per se (traditional). The book is linearly distributed via the printer (print-on-demand) and the buyer (user technology, advanced 21st Century methodology).

Q. How many books will be printed and what is the minimum?
A. There is no minimum. This is print-on-demand, and the buyers will purchase the number of books they wish to purchase (or purchase and resell) from a minimum of one copy. The printer sets up the order lot and prints and delivers directly to the buyer. The author does not have to purchase any minimum number of books – ever.

Q: Does the conversion service include formatting and editing for other books and scholarly journals?
A: The commercial dissertation conversion package includes the formatting and editing for one (author submitted) book, which is the galley proofs, cover design, working with the editor for ‘light editing’ (not heavy or line-by-line editing). The presumption is that a dissertation is ‘100% perfect’ already in spelling, writing, grammar, punctuation, etc. The editor has found in ALL the ‘completely perfect 100%’ dissertations (or manuscripts) something that was missed by the author or dissertation committee. (In one case there was a word (“not”) missing, which critically reversed the conclusion the author intended in the dissertation. It was caught, discussed, and corrected in the book to ensure it was now ‘perfect’ with the appropriate academic conclusion.) If you have collections – journal articles, blog posts, memoirs, short stories, children’s stories, art work, etc., and wish to create a book from those materials, do contact Dawn Boyer (Dawn.Boyer@me.com) directly to quote similar services as the dissertation conversion. AFTER THE BOOK IS PUBLISHED:

Q. What are those strange string of words in my book description in Amazon? Are they supposed to be there? Do they have a purpose?
A. Yes. These words are key single word tags and long-tail tags (identifiers) and are included in the book description to assist in the Search Engine Optimization (SEO) for others to perform Boolean searches within search engine within Amazon’s book list. Be aware, it may look a little weird, but will not take away from the book description, as it is tucked down lower in the section below the marketing and book information. Most folks won’t bother to open up the full book description, so will never see that set of words. The words will show on the ‘see more’ opened up section. The author does want that section to remain in the book description section on Amazon. Do not delete or ask customer service to delete them (Amazon or Create Space) because you will reduce the find-ability of your book if those key words are removed.

Q. I see my book on Amazon, but when I click on the preview, I can only see the front cover. Why can’t I see the back cover?
A. When uploading the full cover to Create Space and completing the upload to Amazon, the book’s page automatically shows the front cover, but it may take between three days to six weeks for the ‘back cover’ to show on the Amazon page. This is a ‘data tunnel’ issue between Create Space and Amazon, so be patient for it to appear.

Q. I discovered my book on the Barnes & Noble online site! How did that happen?
A: Because the book has been pushed into the funnel for mass book distribution, it becomes available in the big online book sales companies, as well as on Amazon. You may also see the books on Books-A-Million and other large book distributors within the USA, as well as Internationally.

ONCE THE BOOK IS ON AMAZON:

Resource: http://www.huffingtonpost.com/brooke-warner/the-top-10-things-all-aut_b_6744386.html

1. Your Amazon ranking has nothing to do with sales. Although many authors are obsessed with it and like to send out mass e-mails to friends and family when the number drops, unfortunately, all your ranking means is people are looking at your page. It might be argued sales will inevitably rise due to more page views, the direct connection between ranking and actual sales is zero. Your ranking isn’t meaningless; it doesn’t mean your book is really on a bestseller status.

2. Amazon employs scarcity tactics to get readers to buy books, and the impact on authors is they think their books are constantly out of stock when they’re not! If you see something on Amazon that reads–“Only 3 left in stock – order soon”– it’s not true. If you’re a traditionally published book, the publisher may be low on stock, but that’s not usually so. If you’re a print-on-demand author, your book can never be low on stock; Amazon has endless access to an endless supply. My best advice to authors is to start ignoring this inventory notice altogether.

3. Your Amazon reviews carry weight. An author I work with recently told me that 50 is the magic number of reviews that triggers Amazon to start paying more attention to your book. After you hit 50, you get more visibility on Amazon. I’m just relaying what I heard, but since Amazon operates on logarithms, this makes sense to me. Therefore you must get reviews! Ask for them at every turn, especially when your book is just out. Consider what incentives you might be able to offer people to review your book. Each review you get is like a rock being thrown into a body of water where your book is a buoy. The impact of all those little rocks will ultimately help your book rise higher and higher to get a little more notice. And we all need that – because the sea of books is vast and your book is one lone buoy. Bowker reports in 2013, 458,564 books (print and digital) were self-published. With those kinds of stats, you shouldn’t feel guilty at all if it comes down to asking (and asking again) for reviews.

4. CreateSpace uses Ingram’s services to get its books to the trade. The reason this is an important note is because, if you’re using CreateSpace to self-publish, you might also want to consider uploading your book to Ingram. Amazon wants all of its self-published authors to be Amazon loyalists–only on CreateSpace and locked into KDP Select (where Amazon exclusively sells your e-book) – the more spread out you are the better. Ingram has better reach and a more streamlined system (which is why CreateSpace is using them). So use CreateSpace for whatever perceived benefit it has as an Amazon partner, and Ingram for everything else.

5. Publishers cannot control the “Customers Who Bought This Item Also Bought” feature, but you can. This feature is another of Amazon’s logarithms, and it’s all about the shopping cart. You can encourage your readers to buy a book you want to be associated along with yours, and that can get you linked up with a heavier-hitting author. There are workarounds to a lot of Amazon’s formulas. Use them to your advantage. (not sure what the steps are here, but you can research.)

6. Amazon is effectively cost-controlling your book. If you’re a KDP author (self-published through Amazon), then you know you get a much nicer cut (70% as opposed to 30%) of a sale price the book is between $2.99 and $9.99. This is akin to price fixing. Even though countless people have made compelling cases about why they will never buy an e-book for over $9.99, it’s important to note the power of Amazon’s conditioning. We do not believe an e-book is worth more than $9.99 because Amazon has trained us to believe it’s not worth more than $9.99. Nothing to be done about it.

7. If you see your book is selling for lower than its list price, that doesn’t mean you’re going to get paid less. For instance, you might be selling your print book for $15, and Amazon is discounting it at 20-30 percent off the list price. Then you’ll see that one day – maybe for a day, maybe for a week – they are selling your book for $9. In these cases, Amazon is undercutting their own profit, but you get the same royalty payment from them regardless. Amazon is huge on price experimentation, and price books at their own discretion. If you’re traditionally publishing, you get whatever split your publisher is offering you AFTER Amazon takes its 50 percent off the top (based on list price, not what Amazon chooses to sell it for). If your book is $20, Amazon takes $10 (unless you’re self-published and you set a lower discount). If you’re traditionally published, your publisher gives you 7.5 percent of the $10 profit (75 cents). If Amazon chooses to sell that $20 book for $7, that’s their choice, and they do it all the time, eating the loss both on the list price and the shipping.

8. You need to claim your book via Author Central. Many authors know this and forget to do it. When you publish a book, you must claim it. Claim books you’ve contributed to as well, if you can. Claiming books on Amazon is like collecting chips; build a little empire and making a author’s bio page more robust. Amazon Central is an extension of an author’s ‘branding’ platform and should be tended. Update the photo, bio, and other information as regularly as you would a business website.

9. The sales information tab inside Author Central is not an accurate measure of sales. When you go into Author Central, they give you access to Nielsen Bookscan ratings, a helpful tool. However, Bookscan is not a measure of Amazon sales, nor is it a measure of overall sales. It accounts for approximately 70% of through-the-register sales. It’s not something authors can or should use to compare their sales against, though it can be a good general gauge for performance.

10. Amazon is more author-friendly than they are publisher-friendly. This means if you’re an author, you’re likely to get great customer service from Amazon, especially on the KDP side of the company. Amazon seems not to understand the limitations authors who are publishing with publishing houses face where their data is concerned. Amazon makes suggestions and recommendations to authors that cannot be accommodated by the author’s publishing house. This is frustrating to authors (and publishers), but Amazon is its own organism, not too concerned about needing to understand how other systems work because its own is so dominant. They have an Amazon-centric view of the book world, and expect authors to conform to how Amazon does things. Authors – take advantage of this by using and exploiting Amazon’s resources, but work with your publisher; don’t work around them. Don’t buy into the idea Amazon is “it.” Yes, it’s the #1 online space for retail; but for publishers, Amazon accounts for about 30%-40% of total sales.

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