Valarie A. Miller

Virginia Beach, VA 23464

(757) 271-5903

ValarieAMiller@gmail.com

OBJECTIVE:  Project, Marketing, Publishing, Instructional, or Technology Management

EXPERIENCE SUMMARY:

• 18 years, Sales & Marketing Management
• 18 years, Marketing  for Print, Broadcast, and Online Media
• 10+ years, Technology-based Marketing, Web Design/Development
• 3 years, Education Product Sales & Marketing
• 3+ years, Publishing and Website Development for Commercial Business

EXPERIENCE PORTFOLIO:

06/11 – Present, Instructional Technologist/ Marketing Specialist/Manager

Center for Teaching & Learning (CTL), Regent University, Virginia Beach, VA

• Responsible for management and creation of social media platforms for internal and external marketing for Regent University, including School of Law, School of Communications, School of Undergraduate Studies, and School of Government
• Provided social media guidance and training on HootSuite, Facebook, Twitter, LinkedIn for the School of Law, President’s Office and (how many/what levels of?) five professors and executive administration, including the President and Sr. Public Relations Manager)
• Created a Social Media/Marketing Plan (model) for the School of Law with primary and secondary segmentation; recommended appropriate channels; assisted with blog for School of Law including RSS feed tasking.
• Created six+ tutorials on how to use HootSuite, Facebook and creating Blackboard blog; trained professors in Blackboard educational Content Management System (CMS)
• Doubled Twitter followers in three months to create PR presence connecting CTL with other CTLs, e.g., University of Michigan
• Created 16+ weekly “Learn a Tool Friday” segments for Twitter & Facebook where a new technology tool is reviewed each week for staff training, including: Evernote, Pinterest, Google+, Prezi, Present.ly, etc.
• Created Social Media profile platforms (Google+, YouTube Channel, Twitter, Facebook for Center for Technology Learning (CTL), President, and professors; YouTube for tutorials for the CTL
• Create several Camtasia screen capture videos for tutorials and presentations for professors for educational presentation
• Wrote technology tool articles for CenterPoint, national online video magazine (v-zine) with 212 unique visits in the first three-week period
• Managed video projects for Board of Trustees; including communicating with Vice Presidents / Board Members
• Consult constantly with faculty for social media questions; created custom profiles in Facebook for individuals internally, as well as external organizations (Urban League of Hampton Roads)
• Created monthly marketing pieces, including program flyers, splash ads in Blackboard, brochures, and presentations for internal events and training programs
• Developed weekly e-newsletters to promote training programs listing upcoming training programs, with class descriptions and links; sent to faculty listserv (500+)

01/10-6/11 – Web & Marketing Specialist, Robertson School of Government, Regent University, Virginia Beach, VA

• Used Google Analytics to monitor performance of websites, determine trends and provide reports for the School of Government as lead organizer for the Reagan Symposium
• Organized 80 volunteers for 2^nd-largest event on campus; promoted via social media channels for sell-out crowd of 712 tickets; event covered by C-SPAN in past
• Also in the School of Government I helped professors with Blackboard and maintained the website. I supplied content and created new Web pages.
• Subject Matter Expert consultations for the creation of Twitter and Facebook pages for the Oxford Study Abroad Program

2009 – present, Owner

Grapevine Press, LLC, Virginia Beach, VA

• Created and designed online brand identities through website creation, online marketing and social media
• Maintained, wrote and edited content for the Web and social media applications
• Implemented SEO best practices that led to increased or led to page one site rankings on Google for six local businesses to increase social media and Internet presence, including clients for: tee-shirt screen printing, restaurant, pest control companies, and a published author
• Created/presented training on how to get online and build your own website using WordPress with robust class of attendees

07/06 – 01/09, Project Manager – Direct Marketing

Christian Broadcasting Network (CBN), Virginia Beach, VA

• Managed staff of three project specialists
• Developed direct response programs resulting in annual revenues of $80M with a 97% profit margin and a monthly circulation of more than 450,000
• Cross-functional team-member in database evaluation for mail, Web, and phone marketing functions, which used quantitative and qualitative data to produce marketing analytics for online and offline mediums for VPs, including meetings with the president and CEO.)

08/05 – 07/06, Special Projects Administrator – Direct Marketing

Christian Broadcasting Network (CBN), Virginia Beach, VA

• Developed acquisition marketing project resulting in two new major donors for Regent; project brought in over 500 responses via use of mailing lists and test campaigns
• Created documentation on acquisition fundraising; became resident expert on acquisition marketing
• Managed monthly giving card program resulting in $40M in revenue, using analysis and strategic marketing segmentation, reduced program costs by 15%

04/02 – 08/04, Sr. Account Executive – K-12, Higher Education, Business

Thomson-Gale, Farmington Hills, MI

• Sold / exceeded sales growth targets of $1M+; achieving 10%+ above goals 
• Increased market revenue by 30% through penetrating untapped target market areas selling to new customers, e.g., school libraries

·       Researched and wrote market initiative report, used to support company’s entry into the Professional Development segment

09/00 – 04/02, Marketing Specialist – Marketing

Thomson-Gale, Farmington Hills, MI

• Managed direct response renewal program from concept to completion including copy, design and production, utilizing a budget of $500K
• Contributed content and edited product catalog, which contained 800+ items
• Reduced direct mail program costs by 20% within first year through negotiating contracts with outside printing and mailing vendors, e.g., mail houses
• Created/executed customized market specific campaigns for inbound/outbound sales calls (channels) for inside sales teams, plus field staff

03/99 – 09/00, Account Executive – K-12, Higher Education, Business

Thomson-Gale, Farmington Hills, MI

• Managed multi-state territory selling curriculum and reference based print/electronic products to K-12 school systems, higher education, and public libraries
• Sold / exceeded sales growth targets of $1M+; achieving 10%+ above goals

12/98 – 03/99, Recruitment Marketing Specialist – Human Resources

Thomson-Gale, Farmington Hills, MI

• Created recruitment collateral (marketing info for job fairs) packages
• Created and developed recruitment ads with outside advertisement agency

01/97 – 10/97, Account Executive – Advertising Development

Detroit Newspapers Agency (Detroit News/Free Press), Detroit, MI (1997)

• Marketed a variety of advertising products to businesses, resulting in new market growth to accounts new to newspaper advertising including Chamber of Commerce

09/95 – 11/96, Account Manager – Instant Ticket Division

GTech Corporation, Lansing, MI

• Managed sales territory of 900+ accounts selling lottery tickets to retailers
• Produced sales revenues of $650K+ within 15 months

01/94 – 09/95, Continental Cablevision Advertising, Lansing, MI

Account Executive Assistant – Advertising Sales

• Established / marketed college intern program increasing sales productivity 35%
• Created media kits and promotions using Media-Mark research data

FORMAL EDUCATION

• 1993, Bachelor of Business Administration, Marketing/Management (Advertising and Marketing), Northwood University, Midland, MI; Dean’s List

TRAINING / CERTIFICATIONS:

• 05/09, Certification, Web Development Specialist (graphic design / network structures),Tidewater Community College, Virginia Beach, VA; GPA: 4.0, President’s Honor Roll
• 07/01, Certification, Denver Publishing Institute (DPI), University of Denver, CO (Thomson-Gale scholarship recipient)
• 2001, Writing/Editing for Publication Training, Denver Publishing Institute, University of Denver, CO
• 2000, Certification, Professional Selling Skills, Achieve Global, Thomson-Gale, Farmington Hills, MI
• 2000, Certification, Thomson’s Tactical Selling Skills, Thomson-Gale, Farmington Hills, MI
• 2000, Diversity Awareness Training, Thomson-Gale, Farmington Hills, MI

PUBLICATIONS:

• Miller, V. (Jan. 2012). Did U Know? MERLOT (Multimedia Educational Resource for Learning and Online Teaching). CenterPoint. Virginia Beach, VA: Regent University.
• Miller, V. (Mar. 2012). Kelley’s Korner. Evernote (Review). CenterPoint. Virginia Beach, VA: Regent University.
• Miller, V. (Apr. 2012). Personal Learning Network Tips. CenterPoint. Virginia Beach, VA: Regent University.
• Miller, V. (Apr. 2012). Twitter for Student Engagement. CenterPoint. Virginia Beach, VA: Regent University.
• Miller, V. (Apr. 2012). LinkedIn as a Personal Learning Network (Review). CenterPoint. Virginia Beach, VA: Regent University.

EDUCATIONAL PRESENTATIONS / TRAINING:

• 2011, How to Start and Create a Website in Less Than Three-Hours
• 2000, How to Create Your Own Cash Cow
• 2000, Climbing to a Fortune in Corporate Sales
• 2000, Making the World Your Oyster
• 2000, Reaching the Mountain’s Peak

RECOGNITION / AWARDS:

• 2007, President’s Award for Excellence, Integrity and Innovation, Christian Broadcast Network (CBN), Virginia Beach, VA
• 2003, President’s Honors for Outstanding Performance, Thomson-Gale, Farmington Hills, MI
• 2000, President’s Honors for Outstanding Performance, Thomson-Gale, Farmington Hills, MI

TECHNICAL SKILLS / COMPUTER:

• AS/400
• Blackboard educational Course Management System (CMS)
• Blogs: Blogger, WordPress, RSS feeds
• Camtasia
• Cascading Style Sheets (CSS)
• ColdFusion
• Content Management Systems (CMS) including WordPress
• Dreamweaver
• Fireworks
• Flash
• HTML/XHTML/XML
• Illustrator
• JavaScript
• JD Edwards
• jQuery
• MS CRM
• MS Office: Word, PowerPoint, Access, Excel
• Photoshop
• PHP
• Sales Force
• Siebel

KEY SKILL WORDS: accounts, acquisition, administration, Advertising, analysis, Analytics, AS/400, author, Blackboard Content Management System (CMS), blog, broadcasting, brochures, budget, Business, Cablevision, campaigns, Camtasia, Cascading Style Sheets (CSS), catalog, channels, circulation, ColdFusion, Communication, Consult, contract, CRM,  curriculum, database, Design/Development, Dreamweaver, e-newsletters, edit, education, evaluation, Facebook, faculty, Fireworks, Flash, fundraising, Google+, GTech, HootSuite, HTML /XHTML /XML, Illustrator, Instruction, JavaScript, jQuery, LinkedIn, listserv, magazine, media, Marketing /Management, newspaper, online, performance, Photoshop, PHP, Pinterest, platforms, Prezi, print/electronic, promotion, Public Relations (PR), Publication, published, qualitative, quantitative, RSS, sales, school, segmentation, SEO, Social media, Symposium, Target market, Technologist, training, tutorials, Twitter, video, Web, Website, WordPress, Writing/Editing, YouTube