Blogging For Business

Blogging for business

 

Blogging, Branding, Marketing, Social Media, Social Media Management

Blogging and Writing Content for Business Websites and Social Media are Important to Develop a Brand and Trust for Current and Future Customers

One of most successful (and primarily free) methods of getting your company branded, and name recognized by your target market, is blogging on a business website and posting on social media platforms. A growing trend is educational marketing. Business website and blog content is intended to relay valuable information to inspire the customer to think, perhaps laugh, socially share the information, and look forward to more.  Providing content with an ‘ah-ha’ moment, or ‘I didn’t know that fact!’ or even a ‘that’s horrible, I have to tell my … [friend, family member, neighbor]’ gets a company identity shared and recognized to a larger market.

Educational marketing is providing content with useful information popular to readers.  A step-by-step how-to remove red stains from carpets or a list of new home shopping tips – are interesting tidbits, and a fast read if under 400-500 words. Other examples are politically correct, but funny jokes, to entice folks to seek posts regularly. Authors can provide short teasers to their upcoming books.  Realtors can showcase a ‘listing of the week’ and offer why buying in ‘this neighborhood’ is intrinsically important. Landscapers can provide the best times to plant grass, or fertilize, and when to mulch.

It’s important to provide graphics to catch the eye of readers.  Eyes are more drawn to images and would rather look at a graphic image than read a long essay.  If it doesn’t all fit on one single spaced text page, it may be too long.  There are websites to obtain free public domain images: Wikimedia, government (usa.gov/Topics/Graphics) and the National Archives. A source for free images is your own smart phone – take photos and post those to your blog.

Post content when followers will more likely read and respond.  Social media research analytics indicate heavy use times of day are: Facebook shares (9:00-11:00 a.m. and noon) and clicks (3:00-5:00 p.m.), Twitter shares (10:00 a.m.-12:00 p.m.) and clicks (3:00-5:00 p.m.), LinkedIn shares (10:00 a.m. and 2:00 p.m.) and clicks (1:00-2:00 p.m.) and Pinterest shares (3:00 p.m. and 8:00 p.m.) and clicks (8:00-10:00 p.m.) are the most common for readership. The best days of the week for readership are: LinkedIn (Tuesdays, 10:00-11:00), Pinterest (Wednesdays, 1:00-2:00 p.m.), Facebook (Thursdays, 9:00 a.m.-12:00 noon), and Twitter (Fridays, 2:00-300 p.m.). Use analytics to plan the best time to target a larger readership.

You need a plan a process to write your blogs or posts. Brainstorm your ideas. A time saving technique is to serialize multiple posts over several weeks. Write about your industry. Write from an interesting perspective, and inject humor when possible.  Talking about carpet cleaning from a puppy’s perspective is a better read than from a manufacturer’s perspective. Don’t try to tell your readers everything at once.

Research your topics – obtain provide primary data to back up statements so you become the recognized Subject Matter Expert. If you can’t think up material on your own, then ‘borrow’ ideas from others or even your competitors. Rewrite it better and in your words. (Don’t plagiarize!) Write it simply, with short sentences and paragraphs. Tell readers what you are going to tell them, tell them, and then tell them what you told them. Look for ways to make a boring topic – exciting.

Talk to your business target market.  Don’t talk about painting if you are in roofing; don’t offer recipes if you sell electronics.  Keep it targeted and useful to readers looking for a relationship of trust. Make headline titles that are curiosity inspiring.

Promote and share content by reposting in multiple social media sites. Share the URL. Email content to clients and potential customers. Monitor the posts and check for comments to continue a two-way conversation with responders.

Edit carefully – you won’t look smart if your content has spelling and grammar errors. Recycle post into podcasts, video posts, weekly newsletters, and emails to customers. When you have enough material, create a book with the collection of blogs or posts that markets your business with ads throughout.

Busy business professionals don’t always have the creativity to write. If too difficult or time consuming, then reach out to social media writers and other professionals who are practiced with creating interesting business content.  A polished essay or website blog will get you fans to brand your company in a positive light.

 

Dawn Boyer, Ph.D., owner of D. Boyer Consulting – provides resume writing, social media management and training, website content writing, business development, and human resources consulting. Reach her at: Dawn.Boyer@DBoyerConsulting.com or http://dboyerconsulting.com.

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Blogging For Business

Blogging for business

 

Blogging, Branding, Marketing, Social Media, Social Media Management

Blogging and Writing Content for Business Websites and Social Media are Important to Develop a Brand and Trust for Current and Future Customers

One of most successful (and primarily free) methods of getting your company branded, and name recognized by your target market, is blogging on a business website and posting on social media platforms. A growing trend is educational marketing. Business website and blog content is intended to relay valuable information to inspire the customer to think, perhaps laugh, socially share the information, and look forward to more.  Providing content with an ‘ah-ha’ moment, or ‘I didn’t know that fact!’ or even a ‘that’s horrible, I have to tell my … [friend, family member, neighbor]’ gets a company identity shared and recognized to a larger market.

Educational marketing is providing content with useful information popular to readers.  A step-by-step how-to remove red stains from carpets or a list of new home shopping tips – are interesting tidbits, and a fast read if under 400-500 words. Other examples are politically correct, but funny jokes, to entice folks to seek posts regularly. Authors can provide short teasers to their upcoming books.  Realtors can showcase a ‘listing of the week’ and offer why buying in ‘this neighborhood’ is intrinsically important. Landscapers can provide the best times to plant grass, or fertilize, and when to mulch.

It’s important to provide graphics to catch the eye of readers.  Eyes are more drawn to images and would rather look at a graphic image than read a long essay.  If it doesn’t all fit on one single spaced text page, it may be too long.  There are websites to obtain free public domain images: Wikimedia, government (usa.gov/Topics/Graphics) and the National Archives. A source for free images is your own smart phone – take photos and post those to your blog.

Post content when followers will more likely read and respond.  Social media research analytics indicate heavy use times of day are: Facebook shares (9:00-11:00 a.m. and noon) and clicks (3:00-5:00 p.m.), Twitter shares (10:00 a.m.-12:00 p.m.) and clicks (3:00-5:00 p.m.), LinkedIn shares (10:00 a.m. and 2:00 p.m.) and clicks (1:00-2:00 p.m.) and Pinterest shares (3:00 p.m. and 8:00 p.m.) and clicks (8:00-10:00 p.m.) are the most common for readership. The best days of the week for readership are: LinkedIn (Tuesdays, 10:00-11:00), Pinterest (Wednesdays, 1:00-2:00 p.m.), Facebook (Thursdays, 9:00 a.m.-12:00 noon), and Twitter (Fridays, 2:00-300 p.m.). Use analytics to plan the best time to target a larger readership.

You need a plan a process to write your blogs or posts. Brainstorm your ideas. A time saving technique is to serialize multiple posts over several weeks. Write about your industry. Write from an interesting perspective, and inject humor when possible.  Talking about carpet cleaning from a puppy’s perspective is a better read than from a manufacturer’s perspective. Don’t try to tell your readers everything at once.

Research your topics – obtain provide primary data to back up statements so you become the recognized Subject Matter Expert. If you can’t think up material on your own, then ‘borrow’ ideas from others or even your competitors. Rewrite it better and in your words. (Don’t plagiarize!) Write it simply, with short sentences and paragraphs. Tell readers what you are going to tell them, tell them, and then tell them what you told them. Look for ways to make a boring topic – exciting.

Talk to your business target market.  Don’t talk about painting if you are in roofing; don’t offer recipes if you sell electronics.  Keep it targeted and useful to readers looking for a relationship of trust. Make headline titles that are curiosity inspiring.

Promote and share content by reposting in multiple social media sites. Share the URL. Email content to clients and potential customers. Monitor the posts and check for comments to continue a two-way conversation with responders.

Edit carefully – you won’t look smart if your content has spelling and grammar errors. Recycle post into podcasts, video posts, weekly newsletters, and emails to customers. When you have enough material, create a book with the collection of blogs or posts that markets your business with ads throughout.

Busy business professionals don’t always have the creativity to write. If too difficult or time consuming, then reach out to social media writers and other professionals who are practiced with creating interesting business content.  A polished essay or website blog will get you fans to brand your company in a positive light.

 

Dawn Boyer, Ph.D., owner of D. Boyer Consulting – provides resume writing, social media management and training, website content writing, business development, and human resources consulting. Reach her at: Dawn.Boyer@DBoyerConsulting.com or http://dboyerconsulting.com.

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