Big Brother Is Watching

Big Brother – and the Rest of the World – is Watching   Worried about getting good reviews on your social media, referral sites, and Google? Be more worried about getting negative reviews on your business! There is an axiom many marketing folks quote, “You have ...
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Things I Learned in My Job Search

THINGS I LEARNED IN MY JOB SEARCH A recent client shared his 9-month job search within the federal government contracting industry. The client provided some observations and lessons learned. If you are seeking employment in the federal contracting industry, remember these points. Government contract numbers have ...
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Love when I get good news from my clients!

I just received news from one of my recent clients for whom I had assisted him rewrite his resume, as well as two program essays for him to qualify and get accepted into his targeted Ph.D. program.  I am thrilled for him!  Here’s what he said ...
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Resume du Jour: Richard Machamer – Project Manager, Communications

RICHARD F. MACHAMER Newport News, VA 23602 richardfmachamer@gmail.com r_machamer@yahoo.com   OBJECTIVE: Project Manager / Strategic Communications Manager   EXPERIENCE SUMMARY:   25+ years, US Army (Colonel, Honorably Retired) 20 years, Executive and Leadership Management 16 years, Public Relations Liaison & Communications Director (Project Manager/Program Manager) 5 ...
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Marketing, Advertising, and Branding Definitions

Getting your definitions straight.     Small business owners usually have expectations of ‘instant’ sales from any and all types of marketing efforts. Each marketing-related activities noted below has a different return on investment (ROI) for cost and time. Advertising may bring in a crowd to ...
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Resume du Jour: Telisha Clark – HR Manager

Telisha Clark Snellville, GA 30039 (817) 567-5145 Telisha_Roach@hotmail.com   OBJECTIVE:               Human Resources Manager / Employee Relations Manager   EXPERIENCE SUMMARY:   10 years, Human Resources  (Junior Management) 7 years, USA Army (4) / USA Army Reserves (3), SGT/E5, Hon. Dis.: 02/11 1.3 years, Payroll Administrator 1 year, General Administrative ...
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Teaming For Business

Are teaming with other businesses a good idea for targeting your client?   When you are starting a new business, or your current business is struggling with the paying client funnel, finding other businesses willing to team with you is good practice, right? Very likely! What ...
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Don’t Stop at the LinkedIn Personal Profile!

Don’t stop at the LinkedIn personal profile! You probably have seen the posts, the emails, and the training announcements where ‘specialists’ are horn blowing about building up your LinkedIn profile. They are directing you to get it filled out completely, get certain sections added, and the ...
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Loving Weird Al Yankovic’s Word Crimes Video!

Word Crimes are committed on purpose or accidentally – but we can all poke a little fun at ourselves! Watch it here: Enjoy!
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Print On Demand Publishing: A Unique Business Marketing Tool

Print On Demand: A unique marketing tool for business? Why should entrepreneurs think about creating their own book? Did you know a self-published book is a unique marketing tool?  When you start a business, you are banking on yourself as the subject matter expert (SME), you are ...
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Past Posts

Big Brother Is Watching

Big Brother – and the Rest of the World – is Watching   Worried about getting good reviews on your social media, referral sites, and Google? Be more worried about getting negative reviews on your business! There is an axiom many marketing folks quote, “You have ...

Things I Learned in My Job Search

THINGS I LEARNED IN MY JOB SEARCH A recent client shared his 9-month job search within the federal government contracting industry. The client provided some observations and lessons learned. If you are seeking employment in the federal contracting industry, remember these points. Government contract numbers have ...

Love when I get good news from my clients!

I just received news from one of my recent clients for whom I had assisted him rewrite his resume, as well as two program essays for him to qualify and get accepted into his targeted Ph.D. program.  I am thrilled for him!  Here’s what he said ...

Resume du Jour: Richard Machamer – Project Manager, Communications

RICHARD F. MACHAMER Newport News, VA 23602 richardfmachamer@gmail.com r_machamer@yahoo.com   OBJECTIVE: Project Manager / Strategic Communications Manager   EXPERIENCE SUMMARY:   25+ years, US Army (Colonel, Honorably Retired) 20 years, Executive and Leadership Management 16 years, Public Relations Liaison & Communications Director (Project Manager/Program Manager) 5 ...

Marketing, Advertising, and Branding Definitions

Getting your definitions straight.     Small business owners usually have expectations of ‘instant’ sales from any and all types of marketing efforts. Each marketing-related activities noted below has a different return on investment (ROI) for cost and time. Advertising may bring in a crowd to ...

Resume du Jour: Telisha Clark – HR Manager

Telisha Clark Snellville, GA 30039 (817) 567-5145 Telisha_Roach@hotmail.com   OBJECTIVE:               Human Resources Manager / Employee Relations Manager   EXPERIENCE SUMMARY:   10 years, Human Resources  (Junior Management) 7 years, USA Army (4) / USA Army Reserves (3), SGT/E5, Hon. Dis.: 02/11 1.3 years, Payroll Administrator 1 year, General Administrative ...

Teaming For Business

Are teaming with other businesses a good idea for targeting your client?   When you are starting a new business, or your current business is struggling with the paying client funnel, finding other businesses willing to team with you is good practice, right? Very likely! What ...

Don’t Stop at the LinkedIn Personal Profile!

Don’t stop at the LinkedIn personal profile! You probably have seen the posts, the emails, and the training announcements where ‘specialists’ are horn blowing about building up your LinkedIn profile. They are directing you to get it filled out completely, get certain sections added, and the ...

Loving Weird Al Yankovic’s Word Crimes Video!

Word Crimes are committed on purpose or accidentally – but we can all poke a little fun at ourselves! Watch it here: Enjoy!

Print On Demand Publishing: A Unique Business Marketing Tool

Print On Demand: A unique marketing tool for business? Why should entrepreneurs think about creating their own book? Did you know a self-published book is a unique marketing tool?  When you start a business, you are banking on yourself as the subject matter expert (SME), you are ...


Looking for a topic?

Past Posts