Resume du Jour – Teresa Cutting – Marketing & Program Manager

Teresa Cutting

Stafford, VA 22554
(727) 424-0122

teresacut@gmail.com

 

OBJECTIVE:  Contracts / Strategy & Analysis / Marketing / Program Management / Innovation

 

EXPERIENCE SUMMARY: 

 

  • 13 years, Retail Hospitality, Management (Resturant/Hotel/Medical/Beauty)
  •  6 years, Marketing, Sales, Promotions
  •  6 years, Molecular and Microbiology Research Scientist & Technician
  •  4 years, Biological Defense Research Assistant Scientist
  •  4 years, Consumer Pack Goods (CPG) Operations and Marketing
  •  3 years, Contracts Specialist Lead

 

CLEARANCE:  Florida Department of Law Enforcement (FDLE) – Biological / Chemical Weapons of Mass Destruction (WMD): Special Clearance 03/03 – 04/07, exp: 08.

 

TRAVEL AVAILABILITY:  Up to 50%

 

EXPERIENCE PORTFOLIO:

02/09 – 12/11, Contracts Specialist/Team Lead, Contracts Administration

Catalina Marketing Corporation, St. Petersburg, FL

 

  • Support Sales, Operations, IT, Finance, and Legal on complex contracting elements, exclusivity, category ownership (800+); client liaison / product pricing / billing / invoicing / legal / commissions / revenue / testing / new products / equipment
  • Supervised three contract specialists circa 10,000 contracts valued at $400M in 2011
  • Reported executive Key Performance Indicators (KPI) for Sales, Finance, and Operations data including contract/bill numbers, pricing, geography, product class, and targeting methods used to ensure seamless billing, invoicing, revenue projects/actuals, commissions, accounts receivables, and forecasting to President, CFO, VP of Finance, and EVP’s
  • Reviewed circa 40 contracts daily, certifying promotional, anti-competition compliance for manufacturers of 80% of top 100 Consumer Package Goods (CPG) brands, and 25K major grocery, mass merchandise, and retail drug stores chains (Abott, Altria, Bloom, Cambell’s, Coca-Cola, Colgate-Palmolive, Dole, Food Lion, Food4Less, Fred Meyer, Giant, Hannaford, Harris-Tetter, Hershey’s, Heinz, Ingles, Kerr, Kimberly Clark, Kmart, Kroger, L’Oreal, Mars, Meijer, Merk, Procter & Gamble, Rite Aid, Safeway, ShopRite, Super-Valu, Target, Unilever, and Walgreens)
  • Managed/Monitored circa 25 daily pricing concerns and issues for contract clientele
  • Interacted with IT team leads for software / system contract automation requirements, forecasting, and inventory, enhancements/fixes for coupon targeting, delivery, billing and A&R via 3D (Design, Deploy, Distribute) and Contracts Administration Transaction System (CATS)
  • Coordinated with CFO, EVP Sales, VP Finance and Contract Managers for weekly sales reports; monthly Pipeline Reports (metrics); researched clientele via Dunn & Bradstreet, including forecasting, project revenue, trending, contract renewals agenda, client transactions
  • Liaison between Client Service / Sales / IT / Finance and Computer Operations on Contract execution of large campaigns including launch of Target ’s Point Of Service (POS) and Digital campaigns; managed Retail, Manufacturing, and IT end for Operations, Finance, and Sales, for legal requirements
  • Marketing Product Services Supported: Campaign Management Services, Catalina Targeted Advertising, Catalina Category Marketing, Catalina Interactive, Checkout Coupon, Checkout Direct, Checkout Prizes, Checkout Rx, Connection Builder, Convince Store (C-Store), Data Mining, New Product Launch, PatientLinkMC, PatientLink, Pay For Performance, Retail Consulting Services, RxConx, CouponsNetwork.com, Catalina Digital (Social Media/Mobile/Email), and Catalina Retail Express
  • Consultant for Business Process Management (BPM)/Automation company initiative collaboration with Executive Director of Training and Senior Project Manager
  • Supported various cross-departmental teams for Continuous Process Improvements (CPI), policy changes, and implementations

 

07/08 – 02/09, Manufacturing Account Executive, Client Services

Catalina Marketing Corporation, St. Petersburg, FL

 

  • Managed 139 product/service campaigns for $150M worth of contracts for Kellogg’s, Kimberley Clark, General Mills, Kraft, Pepsi Cola, Barilla, Merisant, Sara Lee, and S.C. Johnson
  • Executed marketing campaigns, including spec collections, accuracy assurance, Sarbanes Oxley (SOX) compliance, execution, and regional office training
  • Subject Matter Expert (SME) / technology trainer; managed mechanisms to ‘trigger’ checkout offers when UPC or ID card scanned for sales campaign
  • Provided design consulting for Sales / Analytical services: ad prints, monetary reward offers, Entertainment Book Direct Response Program, using Bulk Upload technology (major overtime reduction), and Services: data mining and analytics, weekly reporting
  • Supervised, trained, and managed Chicago sales offices, three subordinates and six sales trainees for a 95% accuracy/quality rating by year-end 2008 with “0” liability; Geography, Lessons Learned, Defining Catalina Category Marketing, (CCM) to groups of 60+ for Adherence to Service Level Agreements for Operations / Finance
  • Assisted Director of Business Strategy, Managers, and Team Leads of Client Operations leveraging automated sales program tools in testing / quality assurance
  • Updated training curriculum for new product launches, policies, technology, client operations, resulting in savings of $10K for overtime costs per quarter

 

05/08 – 07/08, Retail Account Coordinator, Client Services

Catalina Marketing Corporation, St. Petersburg, FL

 

  • Executed print program specifications via data entry in legacy 3D software, order entry system for ShopRite, Roundy’s, Rainbow, Bloom, Bottom Dollar, Bi-Lo Walgreens, Giant, and Meijer retail accounts
  • Executed circa 75 daily promotional communications, quality assurance, and monitoring liability risk / legal compliance for checkout coupons, messages, bounce-back campaigns, and Personal Indentification Numbers (PIN) for customer programs
  • Utilized legacy tools such as 3D as well as Access and  Hyperion Interactive Reporting Studio to determine issues at POS printers via Oracle database system recovery tasks
  • Processed 45+ reports and circa 125 POS client campaign distribution reports daily for contracts valued at approximately $300K for trigger issues

 

01/07 – 05/08, Product Manager

Promoting Financial Success (PFS) Media, St. Petersburg, FL

 

  • Trained seven employees (e-mail system: Constant Contact), shipping, inventory, table sales; provided informal mentoring-level training, including weekly feed-back sessions
  • Edited, designed, and produced circa 25 digital educational and motivational recordings, every three months, for PFS representatives and clients
  • Researched / mined databases for client trends / need evaluations; product management suppliers, and online vendors for audio and print training products (travel, audio duplication services, credit card services [providers/machines], e-commerce services resulting in overhead savings of $8K and tripling sales revenue to $18K annually
  • Wrote/designed/distributed 8-12 bi-weekly emails for on-line marketing newsletters / blogs
  • Performed business development for 35 of Primerica Financial Services Million Dollar Earners resulting in gross $150K annual revenue increase
  • Increased events six-fold (60+) annually through public relations including North East Fast Start Leadership Conference, Texas Success Start, Tampa Fast Start School, Greensboro Fast Start School, African-American Leadership Council (AALC), and the Millionaire Summit
  • Developed e-mail distribution database of 12,000+; expanded by 70%+ through promotional membership methods including offline, online, word-of-mouth, contests, raffles, referral programs, tripling website sale orders from 200 to 900+ in eight months
  • Designed and executed four long-term strategic initiatives including SEO, email, and social networks based on study of cyclic industry trends; results increased 60% awareness; 82% increase in ‘per-clicks’ via back-end analysis of past executions, 43% increase in website traffic, and 125% increase in sales
  • Managed logistics and public relations for approximately 12 trade show events via education / sales by coordinating product selection, marketing, and staging for an average of $8K revenue, and long-term gains of circa 85 new clients per show

 

12/05 – 02/06, Forensic Scientist

Florida Department of Law Enforcement (Serology/DNA), Tampa, FL

 

  • Crime lab analysis, maintenance, setup, and troubleshooting of lab equipment
  • Produced technical and non-analytical reports; Biology and Microanalysis sections
  • Managed CSI evidence, computer modeling, maintenance/archive laboratory records
  • Trained staff for operations in sterile laboratory techniques
  • Authored internal standard operating procedures / Quality Assurance (QA) Manual
  • Performed audit of CLA evidence / documentation; Rewrote program estimation tools
  • Rewrote standards for sterilization and calibration of laboratory and equipment tools

 

2002 – 2005, Biological Research Science Assistant

Center for Biological Defense (CBD), University of South Florida, Tampa, FL

 

  • Support research methods for early detection of potential biological terrorist agents
  • Responsible for monthly research status reports, operation/maintenance of lab equipment, inventory/ordering lab supplies; handling / removal of hazardous waste
  • Maintained quality assurance levels; security / confidentiality of proprietary research
  • Trained:  Polymerase Chain Reaction (PCR) equipment /software, DNA sequencing extraction, Thermocyclers, Light-cyclers, Pulse-Field Electrophoresis, Immunomagnetic Separation, Riboprinting
  • Liaison between Tampa Department of Health and Centers for Disease Control and Prevention (CDC) for Pulse-Net Database Project, vendors, academic collaborators and USF departments
  • Certified in CDC methods for detection of food borne disease case clusters that facilitate early identification of common source outbreaks
  • Assistant to DoD funded researchers Cell Biology principle investigator in molecular biology with microbes / DNA/RNA (methods to improve specificity / sensitivity biologically WMDs)
  • Assisted PhD projects for city certified with second lab for tracing food borne illnesses (clusters) nationwide via Pulse-Net
  • Presented and was published work on early identification of Salmonella Typhirum – gold standard was 10 days, our work provided results in three days
  • Presented at American Society for Microbiologist (ASM) Annual Meetings, Bio-Defense Researcher Consortium Meetings, and CDC Pulse-Net Meetings
  • Modified Primary Investigators’ research communicate findings to a target audience

 

02/04 – 10/05, Event Planning / Customer Relations Management

Promoting Financial Success (PFS) Media, St. Petersburg, FL

 

  • Organized and sold products, cultivated customers for business development at public events
  • Developed raffles at events, resulting in doubling of email database

 

08/01 – 05/02, Research Science Assistant (Teachers Assistant)

Molecular Biology & Ecology Departments, University of South Florida, Tampa, FL

 

  • Investigated transcriptional regulation of Nitrate Reductase (NR) gene in Chlorella vulgaris; isolation/identification of global nitrate regulation transcription factors for bio-remediation
  • Techniques: DNA and mRNA isolation, PCR, cloning, agarose and polyacrylamide gel electrophoresis, Southern and Western blotting, Electrophoretic Mobility Shift Assay, cDNA library screening, autoradiography, and DNA sequencing  
  • Performed media prep, filter sterilization, radioisotope handling, and hazardous waste disposal
  • Operation and maintenance of UV spectrometer, UV trans-illuminator, balances, centrifuges, pipetaids and micropipetors, pH meters, and autoclave

 

1999 – 2005, Entrepreneur, Licensed Business Owner

Just Nails and Applause, Applause, St. Petersburg, FL

 

1999 – 2000, Patient Care Coordinator

BayCare Health System, Tampa/St. Petersburg, Florida Area

 

1986 – 1999, Hospitality Representative

The Manor on Golden Pond, Jade Island, The Village Kitchen, Hilton Hotels and Marriott International & Vinoy Renaissance Resort & Golf Club, Great Lakes, NH & St. Petersburg, FL

 

EDUCATION:

 

  • 2011, Master of Business Administration, Webster University, St. Petersburg, FL; GPA 3.7
  • 2002, Bachelors of Science in Microbiology and Immunology, University of South Florida, Tampa, FL; GPA 3.4
  • 1994, Associate of Arts, Liberal Arts, St. Petersburg College, FL; GPA 3.7

 

TRAINING / CERTIFICATIONS:

 

  • 03/12, Fundamentals of Systems Planning, Research, Development, and Engineering, Defense Acquisition University (DAU)
  • 02/12, Program Management Tools, DAU
  • 02/12, Intermediate Systems Acquisition, DAU
  • 01/12, Fundamentals of Systems Acquisition Management, DAU
  • 03/11 – 08/11, Emotional Intelligence EQ, Finance I & II, Catalina Marketing, St. Petersburg, FL
  • 10/09, Thinking on Your Feet, American Management Association (AMA)
  • 09/09, Inescapable Conundrums of Managing, AMA, St. Petersburg, FL
  • 09/08, ‘Six Hats’ Leadership Training, Catalina Marketing, St. Petersburg, FL
  • 05/09 – 07/09, Excel Productivity Tips & Tricks I & II, Catalina Marketing, St. Petersburg, FL
  • ·       05/09, Emotional Intelligence: A Powerful Tool for Effective Management, AMA
  • ·       12/08, Secret Laws of Persuasion, AMA
  • ·       08/08, Maximizing Your Influence, AMA
  • 01/09, Preventing and Resolving Conflict in Cyberspace: How to Build Sustainable Collaboration in Virtual Teams, AMA
  • 05/08, Sarbanes Oxley Act Compliance (SOX), St. Petersburg, FL
  • 06/06 – 09/07, Mortgage Broker License, Florida Department of Finance Regulation, Tampa, FL
  • 05/07, Certified Nurse Aid (CNA), Florida Dept. of Health, Florida Medical Prep, Clearwater, FL
  • 03/07, Cardio-Pulmonary Resuscitation (CPR), Automated External Defibrillator, and First Aid Certification, Red Cross, St. Petersburg, FL
  • 05/06, Life, Variable Annuity & Health Insurance License, Florida Department of Finance Services, Tampa, FL
  • 2003 – 2005, Bio-Safety, University of South Florida (USF), Tampa, FL
  • 2003 – 2005, Pulse-Net Certified, (a) Participate for Campylobacter, (b) Salmonella and E-Coli, and (c) Certified Participate for Campylobacter, Center for Disease Control and Prevention (CDC), Atlanta, GA
  • 2003 – 2005, Health Insurance Portability and Accountability Act (HIPPA), USF, Tampa, FL
  • 2003 – 2005, Blood Borne Pathogens Safety, OSHA, Tampa FL
  • 2003, Research Misconduct, University of South Florida, Tampa, FL
  • 2001, Radiation and Radioisotope Safety, OSHA, Tampa FL
  • 1997, Service Sells, Marriot International, St. Petersburg, FL
  • 1995, Guest Customer Service, Hilton Service Management, St. Petersburg Beach, FL
  • 1991 – 1996, Food Safety, Florida Dept. of Business and Professional Regulation (DBPR), St. Petersburg, FL
  • 1989, Alcohol & Food Responsible Service, American Food Safety Institute, Manchester, NH

 

TECHNICAL / COMPUTER:

 

  • Applied Bio Systems genetic analysis systems; 7700, 310, 3100, and 3130
  • Applied-Math’s Bionumerics microbial data-mining, cluster, typing statistical software
  • Beckman-Coulter Capillary Electrophoresis Quantification (CEQ) 8000 genetic analysis system
  • Bio-Rad genetic mapping; pulse field gel electrophoresis (PFGE) and clamped homogeneous electric fields (CHEF)
  • Catalina Marketing:
    • Design Deploy Distribute (3D), Checkout Direct Graphic User Interface (GUI), Trigger-n-Print, Master Coupon Look Up (MCLU) Bulk Upload Tool, Contract Administration Transaction System (CATs), Transactional Insights, Shopper Insights, Category Availability Report (CAR)
    • Business Process Management (BPM)- Business Process Transformation (BPT): Campaign Design (Automation) Ender User Interface Design, User Acceptablity Testing (UAT) for Sales.  Dual processing for contracts and operations; Category, Fees, Pricing, Billing (Mimimums, Overages, Actuals, Per Store, Flat Fee), Product Class, Target Methods, Geography, Timeframe, Estimation for program distribution/redemption
  • Centers for Disease Control and Prevention – Pulse-Net Database
  • DuPont Riboprinter Microbial Characterization System
  • Icontact, SuperMail, PayPal, UPS Shipping
  • Microsoft Office: Outlook, Word, Excel, and PowerPoint
  • National Center for Biotechnology Information (NCBI) – BLAST Database
  • Oracle, Plumtree Portal, Access, Hyperion Interactive Studio, Micro strategy Products
  • Roche Light Cyclers Polymerase Chain Reaction (PCR)

 

AFFLIATIONS / ORGANIZATIONS / MEMBERSHIPS / VOLUNTEER:

  • 2007 – 2010, Volunteer, Ronald McDonald House St. Petersburg, FL
  • 2007 – 2009, Member, Optimist International, Breakfast Club, St. Petersburg, FL
  • 2004 – 2005, Volunteer, Florida Bright Futures Mentorship Program, Tampa, FL
  • 2002 – 2007, Member, American Society of Microbiologist, Washington, DC
  • 1996 – 2001, Member, Alpha Epsilon Delta Pre-Medical Honor Society, Tampa FL
  • 1995 – 2002, Member, Golden Key International Honor Society, Atlanta, GA
  • 1994, Member Phi Theta Kappa Honor Society, Eta Nu Chapter, St. Petersburg, FL
  • 1993 – 1995, Volunteer, Swanholm Nursing Holm, St. Petersburg, FL
  • 1994, Volunteer, Sun Coast Girl Scouts Scholarship Judge, Tampa, FL
  • 1992 – 1993, Volunteer, Bayfront Hospital, St. Petersburg, FL

 

RECOGNITION / AWARDS:

  • 12/08 – 08/11, Management “Hats Off” Awards, Catalina Marketing, St. Petersburg, FL:

(08/11) Thank You for Training Leadership (04/11) Going Above and Beyond, (02/11) Appreciation in Leadership, (07/10) Thank You for UAT Testing, (05/10) Appreciation for Target Automation, (10/10) Successful Renewals from Contracts Manager & VP of Finance, (02/10) Going Above and Beyond from Mangers Corp and Regional Client Operations, (10/09) Successful Renewals from CFO & VP of Finance, (06/09) Thank You, Walgreens, Transitioning Business; 50% increase in retail contract volume, (01/09) National Programs Awareness, Key Retail Clients, Retail Team Sales & Operations Teams: Food Lion, ShopRite, Giant, Walgreens – $28K cost savings quarterly; error rates -8%, (12/08) Above and Beyond, Christmas Eve Assistance to Irvine Office timliness assurance

  • 2009, Co-Worker “Golden Ticket Awards” (27): Thank You, Appreciation, Great Attitude, etc.
  • 10/05, Appreciation for Support, Florida State Employees Charity Campaign, Tampa, FL, Volunteering and raising $375 for the charity
  • 05/94, Phi Theta Kappa, Eta Nu, Outstanding Leadership & Service, St. Petersburg, FL
  • 05/94, Outstanding Volunteer, Swanholm Nursing & Rehabilitation Center, St. Petersburg, FL
  • 07/94, Scholarship, American Business Women’s Association, St. Petersburg, FL
  • 12/93 &12/94, Scholarship, Downtown Tampa Business and Professional Women Scholarship, Tampa, FL
  • 08/94, Member of the Month, Phi Theta Kappa Honor Society, Eta Nu Chapter
  • 1993 – 1994, St. Petersburg College, Presidents Honor List (four consecutive semesters)

 

PUBLICATIONS:

·       Tatavarthy, A., Peak, K., Veguilla, W., Cutting, T., et. al. (2009). An Accelerated Method for Isolation of Salmonella enterica Serotype Typhimurium from Artificially Contaminated Foods, Using a Short Preenrichment, Immunomagnetic Separation, and Xylose-Lysine-Desoxycholate Agar (6IX Method), Journal of Food Protection, 72(3), 583-590(8).

 

CURRICULUM DEVELOPMENT / TRAINING PRESENTATIONS:

  • 2008 – 2011 Catalina Marketing Corporation, St. Petersburg, FL:
    • 2008, Shopping Basket Exclusivity, Correct use of categories for program execution, DOs and DON’Ts Best Practices.
    • 2008, National Catalina Category Marketing (CCM) Programs Exceptions 101: Update and refresher on CCM Product, areas identified as missed opportunities, how to guide sales, contractual obligations to Retail Clients and handouts for Best Practices.
    • 2008, Bulk-Up Load Award Dependent Award (ADA) Automation Tool: Release of tool used for SOX compliance, steps to application, ‘watch outs’, and handout for Best Practices.
    • 2008, Day in the Life – Client Service Manufacture Executive: Overview of daily responsibilities, moving product parts, team partners from Computer Ops & Sales, learning curve and information overload survival, and ultimate satisfaction of working for Catalina.
    • 2009, 2010, 2011 Sales Policies – Products, Exceptions, Exclusivity: Hightlighted trends, issues, what will be coming for sunset and new products, updates to exceptions and how to identify them – examples/best practice handouts, product, category exclusivity basics.  Updates, Q/As for IT, Client Service and Sales – independent trainings and presentations.
    • 2010, Retail Express Automated Walgreens Contract Submissions: Training for Walgreens Sales team covering streamline, category research, approvals, required data for quick and correct contract processing.
    • 2010, Retail Express Automated Contract Submissions: Requirements, best practices, ‘watch outs’, required data for quick and correct contract processing.
    • 2010 – 2011, Retail and Manufacture Contracts Administraction Overview: Overview of how contracts are processed, key aspects audience (IT, Client Service, Sales, Finance), resources for streamlining process (Sales Polices, Category Availabilty Report, Category Fee Book), determining correct template, and data input to ensure pricing, billing, invoicing.
  • 2007 – 2010, Facility Tours, Ronald McDonald House(s), St. Petersburg, FL: Students, civic groups and new volunteers on the history, purpose, future visions, projects, services and how to become involved at East and West Houses at All Children’s Hospital St. Petersburg.
  • 2006, Facility Tours, Florida Department of Law Enforcement (FDLE), Tampa, FL: Students, law enforcement, civic groups on history, areas of practice (trace, ballistics, serology, computer, evidence recovery) and services of Tampa FDLE.
  • 2005, 2007, 2008, Ask, Listen, Learn, Suggest, Close the Sale, PFS Media; Orlando & Tampa, FL, Greensboro, SC, Las Vegas, NV, Poconos, PA: Training for CSRs on key aspects to assisting PFS Representatives resulting in satisfaction and increased sales.
  • 2004, Using Pulse Net Database for Tracking Cluster Outbreaks, Florida Department of Health (DOH), Tampa FL: Overview given to Florida Department of Health Epidemiologist on the power of the CDC Pulse Net Database and how to get involved to reduce food borne illness.
  • 2003 – 2005, Facility Tours, Center for Biological Defense (CBD), Tampa, FL: DoD, International and Domestic Epidemiologists, Researchers, and students on Mission, Vision, Services and Projects (unclassified) of CBD.

 

KEY SKILL WORDS: Access, acceptability, acquisition, advertising, analysis, analytics, anti-competition, assurance, audio, audit, automation, ballistics, benchmark, Beckman Coulter, billing, Bio-Defense, Bio Rad, Bio-Safety, biological, Bionumerics, Biotechnology, BPM, BPT, calibration, capillary, CDC, cell, CEQ, checkout, compliance, Consultant, contract, coupon, CPG, CPI, CSI, curriculum, datamining, database, distribution, DNA/RNA, DoD, DOH, electrophoresis, Entrepreneur, Epidemiology, forecasting, finance, Forensic, GUI, integration, inventory, invoice, IT, laboratory, Leader, legal, Light-cyclers, logistics, Manage, Marketing, metrics, modeling, molecular, microbiology, Oracle, operations, pathogens, PCR, POS, pricing, product, program management, Pulse-Net, quality, Radiation, Radioisotope, Regulation, relational databases, research, retail, revenue, sales, Sarbanes-Oxley (SOX),Science, security, SME, staging, social media, system development, target market, transaction, Acceptability Testing, terrorism, volunteer, website, WMD

 

 

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Resume du Jour – Teresa Cutting – Marketing & Program Manager

Teresa Cutting

Stafford, VA 22554
(727) 424-0122

teresacut@gmail.com

 

OBJECTIVE:  Contracts / Strategy & Analysis / Marketing / Program Management / Innovation

 

EXPERIENCE SUMMARY: 

 

  • 13 years, Retail Hospitality, Management (Resturant/Hotel/Medical/Beauty)
  •  6 years, Marketing, Sales, Promotions
  •  6 years, Molecular and Microbiology Research Scientist & Technician
  •  4 years, Biological Defense Research Assistant Scientist
  •  4 years, Consumer Pack Goods (CPG) Operations and Marketing
  •  3 years, Contracts Specialist Lead

 

CLEARANCE:  Florida Department of Law Enforcement (FDLE) – Biological / Chemical Weapons of Mass Destruction (WMD): Special Clearance 03/03 – 04/07, exp: 08.

 

TRAVEL AVAILABILITY:  Up to 50%

 

EXPERIENCE PORTFOLIO:

02/09 – 12/11, Contracts Specialist/Team Lead, Contracts Administration

Catalina Marketing Corporation, St. Petersburg, FL

 

  • Support Sales, Operations, IT, Finance, and Legal on complex contracting elements, exclusivity, category ownership (800+); client liaison / product pricing / billing / invoicing / legal / commissions / revenue / testing / new products / equipment
  • Supervised three contract specialists circa 10,000 contracts valued at $400M in 2011
  • Reported executive Key Performance Indicators (KPI) for Sales, Finance, and Operations data including contract/bill numbers, pricing, geography, product class, and targeting methods used to ensure seamless billing, invoicing, revenue projects/actuals, commissions, accounts receivables, and forecasting to President, CFO, VP of Finance, and EVP’s
  • Reviewed circa 40 contracts daily, certifying promotional, anti-competition compliance for manufacturers of 80% of top 100 Consumer Package Goods (CPG) brands, and 25K major grocery, mass merchandise, and retail drug stores chains (Abott, Altria, Bloom, Cambell’s, Coca-Cola, Colgate-Palmolive, Dole, Food Lion, Food4Less, Fred Meyer, Giant, Hannaford, Harris-Tetter, Hershey’s, Heinz, Ingles, Kerr, Kimberly Clark, Kmart, Kroger, L’Oreal, Mars, Meijer, Merk, Procter & Gamble, Rite Aid, Safeway, ShopRite, Super-Valu, Target, Unilever, and Walgreens)
  • Managed/Monitored circa 25 daily pricing concerns and issues for contract clientele
  • Interacted with IT team leads for software / system contract automation requirements, forecasting, and inventory, enhancements/fixes for coupon targeting, delivery, billing and A&R via 3D (Design, Deploy, Distribute) and Contracts Administration Transaction System (CATS)
  • Coordinated with CFO, EVP Sales, VP Finance and Contract Managers for weekly sales reports; monthly Pipeline Reports (metrics); researched clientele via Dunn & Bradstreet, including forecasting, project revenue, trending, contract renewals agenda, client transactions
  • Liaison between Client Service / Sales / IT / Finance and Computer Operations on Contract execution of large campaigns including launch of Target ’s Point Of Service (POS) and Digital campaigns; managed Retail, Manufacturing, and IT end for Operations, Finance, and Sales, for legal requirements
  • Marketing Product Services Supported: Campaign Management Services, Catalina Targeted Advertising, Catalina Category Marketing, Catalina Interactive, Checkout Coupon, Checkout Direct, Checkout Prizes, Checkout Rx, Connection Builder, Convince Store (C-Store), Data Mining, New Product Launch, PatientLinkMC, PatientLink, Pay For Performance, Retail Consulting Services, RxConx, CouponsNetwork.com, Catalina Digital (Social Media/Mobile/Email), and Catalina Retail Express
  • Consultant for Business Process Management (BPM)/Automation company initiative collaboration with Executive Director of Training and Senior Project Manager
  • Supported various cross-departmental teams for Continuous Process Improvements (CPI), policy changes, and implementations

 

07/08 – 02/09, Manufacturing Account Executive, Client Services

Catalina Marketing Corporation, St. Petersburg, FL

 

  • Managed 139 product/service campaigns for $150M worth of contracts for Kellogg’s, Kimberley Clark, General Mills, Kraft, Pepsi Cola, Barilla, Merisant, Sara Lee, and S.C. Johnson
  • Executed marketing campaigns, including spec collections, accuracy assurance, Sarbanes Oxley (SOX) compliance, execution, and regional office training
  • Subject Matter Expert (SME) / technology trainer; managed mechanisms to ‘trigger’ checkout offers when UPC or ID card scanned for sales campaign
  • Provided design consulting for Sales / Analytical services: ad prints, monetary reward offers, Entertainment Book Direct Response Program, using Bulk Upload technology (major overtime reduction), and Services: data mining and analytics, weekly reporting
  • Supervised, trained, and managed Chicago sales offices, three subordinates and six sales trainees for a 95% accuracy/quality rating by year-end 2008 with “0” liability; Geography, Lessons Learned, Defining Catalina Category Marketing, (CCM) to groups of 60+ for Adherence to Service Level Agreements for Operations / Finance
  • Assisted Director of Business Strategy, Managers, and Team Leads of Client Operations leveraging automated sales program tools in testing / quality assurance
  • Updated training curriculum for new product launches, policies, technology, client operations, resulting in savings of $10K for overtime costs per quarter

 

05/08 – 07/08, Retail Account Coordinator, Client Services

Catalina Marketing Corporation, St. Petersburg, FL

 

  • Executed print program specifications via data entry in legacy 3D software, order entry system for ShopRite, Roundy’s, Rainbow, Bloom, Bottom Dollar, Bi-Lo Walgreens, Giant, and Meijer retail accounts
  • Executed circa 75 daily promotional communications, quality assurance, and monitoring liability risk / legal compliance for checkout coupons, messages, bounce-back campaigns, and Personal Indentification Numbers (PIN) for customer programs
  • Utilized legacy tools such as 3D as well as Access and  Hyperion Interactive Reporting Studio to determine issues at POS printers via Oracle database system recovery tasks
  • Processed 45+ reports and circa 125 POS client campaign distribution reports daily for contracts valued at approximately $300K for trigger issues

 

01/07 – 05/08, Product Manager

Promoting Financial Success (PFS) Media, St. Petersburg, FL

 

  • Trained seven employees (e-mail system: Constant Contact), shipping, inventory, table sales; provided informal mentoring-level training, including weekly feed-back sessions
  • Edited, designed, and produced circa 25 digital educational and motivational recordings, every three months, for PFS representatives and clients
  • Researched / mined databases for client trends / need evaluations; product management suppliers, and online vendors for audio and print training products (travel, audio duplication services, credit card services [providers/machines], e-commerce services resulting in overhead savings of $8K and tripling sales revenue to $18K annually
  • Wrote/designed/distributed 8-12 bi-weekly emails for on-line marketing newsletters / blogs
  • Performed business development for 35 of Primerica Financial Services Million Dollar Earners resulting in gross $150K annual revenue increase
  • Increased events six-fold (60+) annually through public relations including North East Fast Start Leadership Conference, Texas Success Start, Tampa Fast Start School, Greensboro Fast Start School, African-American Leadership Council (AALC), and the Millionaire Summit
  • Developed e-mail distribution database of 12,000+; expanded by 70%+ through promotional membership methods including offline, online, word-of-mouth, contests, raffles, referral programs, tripling website sale orders from 200 to 900+ in eight months
  • Designed and executed four long-term strategic initiatives including SEO, email, and social networks based on study of cyclic industry trends; results increased 60% awareness; 82% increase in ‘per-clicks’ via back-end analysis of past executions, 43% increase in website traffic, and 125% increase in sales
  • Managed logistics and public relations for approximately 12 trade show events via education / sales by coordinating product selection, marketing, and staging for an average of $8K revenue, and long-term gains of circa 85 new clients per show

 

12/05 – 02/06, Forensic Scientist

Florida Department of Law Enforcement (Serology/DNA), Tampa, FL

 

  • Crime lab analysis, maintenance, setup, and troubleshooting of lab equipment
  • Produced technical and non-analytical reports; Biology and Microanalysis sections
  • Managed CSI evidence, computer modeling, maintenance/archive laboratory records
  • Trained staff for operations in sterile laboratory techniques
  • Authored internal standard operating procedures / Quality Assurance (QA) Manual
  • Performed audit of CLA evidence / documentation; Rewrote program estimation tools
  • Rewrote standards for sterilization and calibration of laboratory and equipment tools

 

2002 – 2005, Biological Research Science Assistant

Center for Biological Defense (CBD), University of South Florida, Tampa, FL

 

  • Support research methods for early detection of potential biological terrorist agents
  • Responsible for monthly research status reports, operation/maintenance of lab equipment, inventory/ordering lab supplies; handling / removal of hazardous waste
  • Maintained quality assurance levels; security / confidentiality of proprietary research
  • Trained:  Polymerase Chain Reaction (PCR) equipment /software, DNA sequencing extraction, Thermocyclers, Light-cyclers, Pulse-Field Electrophoresis, Immunomagnetic Separation, Riboprinting
  • Liaison between Tampa Department of Health and Centers for Disease Control and Prevention (CDC) for Pulse-Net Database Project, vendors, academic collaborators and USF departments
  • Certified in CDC methods for detection of food borne disease case clusters that facilitate early identification of common source outbreaks
  • Assistant to DoD funded researchers Cell Biology principle investigator in molecular biology with microbes / DNA/RNA (methods to improve specificity / sensitivity biologically WMDs)
  • Assisted PhD projects for city certified with second lab for tracing food borne illnesses (clusters) nationwide via Pulse-Net
  • Presented and was published work on early identification of Salmonella Typhirum – gold standard was 10 days, our work provided results in three days
  • Presented at American Society for Microbiologist (ASM) Annual Meetings, Bio-Defense Researcher Consortium Meetings, and CDC Pulse-Net Meetings
  • Modified Primary Investigators’ research communicate findings to a target audience

 

02/04 – 10/05, Event Planning / Customer Relations Management

Promoting Financial Success (PFS) Media, St. Petersburg, FL

 

  • Organized and sold products, cultivated customers for business development at public events
  • Developed raffles at events, resulting in doubling of email database

 

08/01 – 05/02, Research Science Assistant (Teachers Assistant)

Molecular Biology & Ecology Departments, University of South Florida, Tampa, FL

 

  • Investigated transcriptional regulation of Nitrate Reductase (NR) gene in Chlorella vulgaris; isolation/identification of global nitrate regulation transcription factors for bio-remediation
  • Techniques: DNA and mRNA isolation, PCR, cloning, agarose and polyacrylamide gel electrophoresis, Southern and Western blotting, Electrophoretic Mobility Shift Assay, cDNA library screening, autoradiography, and DNA sequencing  
  • Performed media prep, filter sterilization, radioisotope handling, and hazardous waste disposal
  • Operation and maintenance of UV spectrometer, UV trans-illuminator, balances, centrifuges, pipetaids and micropipetors, pH meters, and autoclave

 

1999 – 2005, Entrepreneur, Licensed Business Owner

Just Nails and Applause, Applause, St. Petersburg, FL

 

1999 – 2000, Patient Care Coordinator

BayCare Health System, Tampa/St. Petersburg, Florida Area

 

1986 – 1999, Hospitality Representative

The Manor on Golden Pond, Jade Island, The Village Kitchen, Hilton Hotels and Marriott International & Vinoy Renaissance Resort & Golf Club, Great Lakes, NH & St. Petersburg, FL

 

EDUCATION:

 

  • 2011, Master of Business Administration, Webster University, St. Petersburg, FL; GPA 3.7
  • 2002, Bachelors of Science in Microbiology and Immunology, University of South Florida, Tampa, FL; GPA 3.4
  • 1994, Associate of Arts, Liberal Arts, St. Petersburg College, FL; GPA 3.7

 

TRAINING / CERTIFICATIONS:

 

  • 03/12, Fundamentals of Systems Planning, Research, Development, and Engineering, Defense Acquisition University (DAU)
  • 02/12, Program Management Tools, DAU
  • 02/12, Intermediate Systems Acquisition, DAU
  • 01/12, Fundamentals of Systems Acquisition Management, DAU
  • 03/11 – 08/11, Emotional Intelligence EQ, Finance I & II, Catalina Marketing, St. Petersburg, FL
  • 10/09, Thinking on Your Feet, American Management Association (AMA)
  • 09/09, Inescapable Conundrums of Managing, AMA, St. Petersburg, FL
  • 09/08, ‘Six Hats’ Leadership Training, Catalina Marketing, St. Petersburg, FL
  • 05/09 – 07/09, Excel Productivity Tips & Tricks I & II, Catalina Marketing, St. Petersburg, FL
  • ·       05/09, Emotional Intelligence: A Powerful Tool for Effective Management, AMA
  • ·       12/08, Secret Laws of Persuasion, AMA
  • ·       08/08, Maximizing Your Influence, AMA
  • 01/09, Preventing and Resolving Conflict in Cyberspace: How to Build Sustainable Collaboration in Virtual Teams, AMA
  • 05/08, Sarbanes Oxley Act Compliance (SOX), St. Petersburg, FL
  • 06/06 – 09/07, Mortgage Broker License, Florida Department of Finance Regulation, Tampa, FL
  • 05/07, Certified Nurse Aid (CNA), Florida Dept. of Health, Florida Medical Prep, Clearwater, FL
  • 03/07, Cardio-Pulmonary Resuscitation (CPR), Automated External Defibrillator, and First Aid Certification, Red Cross, St. Petersburg, FL
  • 05/06, Life, Variable Annuity & Health Insurance License, Florida Department of Finance Services, Tampa, FL
  • 2003 – 2005, Bio-Safety, University of South Florida (USF), Tampa, FL
  • 2003 – 2005, Pulse-Net Certified, (a) Participate for Campylobacter, (b) Salmonella and E-Coli, and (c) Certified Participate for Campylobacter, Center for Disease Control and Prevention (CDC), Atlanta, GA
  • 2003 – 2005, Health Insurance Portability and Accountability Act (HIPPA), USF, Tampa, FL
  • 2003 – 2005, Blood Borne Pathogens Safety, OSHA, Tampa FL
  • 2003, Research Misconduct, University of South Florida, Tampa, FL
  • 2001, Radiation and Radioisotope Safety, OSHA, Tampa FL
  • 1997, Service Sells, Marriot International, St. Petersburg, FL
  • 1995, Guest Customer Service, Hilton Service Management, St. Petersburg Beach, FL
  • 1991 – 1996, Food Safety, Florida Dept. of Business and Professional Regulation (DBPR), St. Petersburg, FL
  • 1989, Alcohol & Food Responsible Service, American Food Safety Institute, Manchester, NH

 

TECHNICAL / COMPUTER:

 

  • Applied Bio Systems genetic analysis systems; 7700, 310, 3100, and 3130
  • Applied-Math’s Bionumerics microbial data-mining, cluster, typing statistical software
  • Beckman-Coulter Capillary Electrophoresis Quantification (CEQ) 8000 genetic analysis system
  • Bio-Rad genetic mapping; pulse field gel electrophoresis (PFGE) and clamped homogeneous electric fields (CHEF)
  • Catalina Marketing:
    • Design Deploy Distribute (3D), Checkout Direct Graphic User Interface (GUI), Trigger-n-Print, Master Coupon Look Up (MCLU) Bulk Upload Tool, Contract Administration Transaction System (CATs), Transactional Insights, Shopper Insights, Category Availability Report (CAR)
    • Business Process Management (BPM)- Business Process Transformation (BPT): Campaign Design (Automation) Ender User Interface Design, User Acceptablity Testing (UAT) for Sales.  Dual processing for contracts and operations; Category, Fees, Pricing, Billing (Mimimums, Overages, Actuals, Per Store, Flat Fee), Product Class, Target Methods, Geography, Timeframe, Estimation for program distribution/redemption
  • Centers for Disease Control and Prevention – Pulse-Net Database
  • DuPont Riboprinter Microbial Characterization System
  • Icontact, SuperMail, PayPal, UPS Shipping
  • Microsoft Office: Outlook, Word, Excel, and PowerPoint
  • National Center for Biotechnology Information (NCBI) – BLAST Database
  • Oracle, Plumtree Portal, Access, Hyperion Interactive Studio, Micro strategy Products
  • Roche Light Cyclers Polymerase Chain Reaction (PCR)

 

AFFLIATIONS / ORGANIZATIONS / MEMBERSHIPS / VOLUNTEER:

  • 2007 – 2010, Volunteer, Ronald McDonald House St. Petersburg, FL
  • 2007 – 2009, Member, Optimist International, Breakfast Club, St. Petersburg, FL
  • 2004 – 2005, Volunteer, Florida Bright Futures Mentorship Program, Tampa, FL
  • 2002 – 2007, Member, American Society of Microbiologist, Washington, DC
  • 1996 – 2001, Member, Alpha Epsilon Delta Pre-Medical Honor Society, Tampa FL
  • 1995 – 2002, Member, Golden Key International Honor Society, Atlanta, GA
  • 1994, Member Phi Theta Kappa Honor Society, Eta Nu Chapter, St. Petersburg, FL
  • 1993 – 1995, Volunteer, Swanholm Nursing Holm, St. Petersburg, FL
  • 1994, Volunteer, Sun Coast Girl Scouts Scholarship Judge, Tampa, FL
  • 1992 – 1993, Volunteer, Bayfront Hospital, St. Petersburg, FL

 

RECOGNITION / AWARDS:

  • 12/08 – 08/11, Management “Hats Off” Awards, Catalina Marketing, St. Petersburg, FL:

(08/11) Thank You for Training Leadership (04/11) Going Above and Beyond, (02/11) Appreciation in Leadership, (07/10) Thank You for UAT Testing, (05/10) Appreciation for Target Automation, (10/10) Successful Renewals from Contracts Manager & VP of Finance, (02/10) Going Above and Beyond from Mangers Corp and Regional Client Operations, (10/09) Successful Renewals from CFO & VP of Finance, (06/09) Thank You, Walgreens, Transitioning Business; 50% increase in retail contract volume, (01/09) National Programs Awareness, Key Retail Clients, Retail Team Sales & Operations Teams: Food Lion, ShopRite, Giant, Walgreens – $28K cost savings quarterly; error rates -8%, (12/08) Above and Beyond, Christmas Eve Assistance to Irvine Office timliness assurance

  • 2009, Co-Worker “Golden Ticket Awards” (27): Thank You, Appreciation, Great Attitude, etc.
  • 10/05, Appreciation for Support, Florida State Employees Charity Campaign, Tampa, FL, Volunteering and raising $375 for the charity
  • 05/94, Phi Theta Kappa, Eta Nu, Outstanding Leadership & Service, St. Petersburg, FL
  • 05/94, Outstanding Volunteer, Swanholm Nursing & Rehabilitation Center, St. Petersburg, FL
  • 07/94, Scholarship, American Business Women’s Association, St. Petersburg, FL
  • 12/93 &12/94, Scholarship, Downtown Tampa Business and Professional Women Scholarship, Tampa, FL
  • 08/94, Member of the Month, Phi Theta Kappa Honor Society, Eta Nu Chapter
  • 1993 – 1994, St. Petersburg College, Presidents Honor List (four consecutive semesters)

 

PUBLICATIONS:

·       Tatavarthy, A., Peak, K., Veguilla, W., Cutting, T., et. al. (2009). An Accelerated Method for Isolation of Salmonella enterica Serotype Typhimurium from Artificially Contaminated Foods, Using a Short Preenrichment, Immunomagnetic Separation, and Xylose-Lysine-Desoxycholate Agar (6IX Method), Journal of Food Protection, 72(3), 583-590(8).

 

CURRICULUM DEVELOPMENT / TRAINING PRESENTATIONS:

  • 2008 – 2011 Catalina Marketing Corporation, St. Petersburg, FL:
    • 2008, Shopping Basket Exclusivity, Correct use of categories for program execution, DOs and DON’Ts Best Practices.
    • 2008, National Catalina Category Marketing (CCM) Programs Exceptions 101: Update and refresher on CCM Product, areas identified as missed opportunities, how to guide sales, contractual obligations to Retail Clients and handouts for Best Practices.
    • 2008, Bulk-Up Load Award Dependent Award (ADA) Automation Tool: Release of tool used for SOX compliance, steps to application, ‘watch outs’, and handout for Best Practices.
    • 2008, Day in the Life – Client Service Manufacture Executive: Overview of daily responsibilities, moving product parts, team partners from Computer Ops & Sales, learning curve and information overload survival, and ultimate satisfaction of working for Catalina.
    • 2009, 2010, 2011 Sales Policies – Products, Exceptions, Exclusivity: Hightlighted trends, issues, what will be coming for sunset and new products, updates to exceptions and how to identify them – examples/best practice handouts, product, category exclusivity basics.  Updates, Q/As for IT, Client Service and Sales – independent trainings and presentations.
    • 2010, Retail Express Automated Walgreens Contract Submissions: Training for Walgreens Sales team covering streamline, category research, approvals, required data for quick and correct contract processing.
    • 2010, Retail Express Automated Contract Submissions: Requirements, best practices, ‘watch outs’, required data for quick and correct contract processing.
    • 2010 – 2011, Retail and Manufacture Contracts Administraction Overview: Overview of how contracts are processed, key aspects audience (IT, Client Service, Sales, Finance), resources for streamlining process (Sales Polices, Category Availabilty Report, Category Fee Book), determining correct template, and data input to ensure pricing, billing, invoicing.
  • 2007 – 2010, Facility Tours, Ronald McDonald House(s), St. Petersburg, FL: Students, civic groups and new volunteers on the history, purpose, future visions, projects, services and how to become involved at East and West Houses at All Children’s Hospital St. Petersburg.
  • 2006, Facility Tours, Florida Department of Law Enforcement (FDLE), Tampa, FL: Students, law enforcement, civic groups on history, areas of practice (trace, ballistics, serology, computer, evidence recovery) and services of Tampa FDLE.
  • 2005, 2007, 2008, Ask, Listen, Learn, Suggest, Close the Sale, PFS Media; Orlando & Tampa, FL, Greensboro, SC, Las Vegas, NV, Poconos, PA: Training for CSRs on key aspects to assisting PFS Representatives resulting in satisfaction and increased sales.
  • 2004, Using Pulse Net Database for Tracking Cluster Outbreaks, Florida Department of Health (DOH), Tampa FL: Overview given to Florida Department of Health Epidemiologist on the power of the CDC Pulse Net Database and how to get involved to reduce food borne illness.
  • 2003 – 2005, Facility Tours, Center for Biological Defense (CBD), Tampa, FL: DoD, International and Domestic Epidemiologists, Researchers, and students on Mission, Vision, Services and Projects (unclassified) of CBD.

 

KEY SKILL WORDS: Access, acceptability, acquisition, advertising, analysis, analytics, anti-competition, assurance, audio, audit, automation, ballistics, benchmark, Beckman Coulter, billing, Bio-Defense, Bio Rad, Bio-Safety, biological, Bionumerics, Biotechnology, BPM, BPT, calibration, capillary, CDC, cell, CEQ, checkout, compliance, Consultant, contract, coupon, CPG, CPI, CSI, curriculum, datamining, database, distribution, DNA/RNA, DoD, DOH, electrophoresis, Entrepreneur, Epidemiology, forecasting, finance, Forensic, GUI, integration, inventory, invoice, IT, laboratory, Leader, legal, Light-cyclers, logistics, Manage, Marketing, metrics, modeling, molecular, microbiology, Oracle, operations, pathogens, PCR, POS, pricing, product, program management, Pulse-Net, quality, Radiation, Radioisotope, Regulation, relational databases, research, retail, revenue, sales, Sarbanes-Oxley (SOX),Science, security, SME, staging, social media, system development, target market, transaction, Acceptability Testing, terrorism, volunteer, website, WMD

 

 



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