To portray yourself as a professional, you must use professional tools.

What tools do you use to perform work tasks? When you want to dig a ditch, you won’t use a spoon because you are so miserly you don’t want to spend money to buy a shovel, right? When a seamstress cuts fabric and sews a dress, ...

Showcase SME for Job Search or Business Consulting

Becoming a Subject Matter Expert for business or job search via HARO (Help a Reporter Out)   Many job seekers – especially business consultants – have a hard time explaining why their background and experience is important and useful to others.  The best way to showcase ...

Online Trolls and Haters

When Fame Bites Back – Online Trolls and Haters.   Everyone wants 15 minutes of media fame – whether they are a movie star, sports figure, athlete, famous artist, writer, or in the media spotlight. Being famous can also be debilitating and emotionally painful. Monica Lewinsky ...

Big Brother Is Watching

Big Brother – and the Rest of the World – is Watching   Worried about getting good reviews on your social media, referral sites, and Google? Be more worried about getting negative reviews on your business! There is an axiom many marketing folks quote, “You have ...

Teaming For Business

Are teaming with other businesses a good idea for targeting your client?   When you are starting a new business, or your current business is struggling with the paying client funnel, finding other businesses willing to team with you is good practice, right? Very likely! What ...

Don’t Stop at the LinkedIn Personal Profile!

Don’t stop at the LinkedIn personal profile! You probably have seen the posts, the emails, and the training announcements where ‘specialists’ are horn blowing about building up your LinkedIn profile. They are directing you to get it filled out completely, get certain sections added, and the ...

Print On Demand Publishing: A Unique Business Marketing Tool

Print On Demand: A unique marketing tool for business? Why should entrepreneurs think about creating their own book? Did you know a self-published book is a unique marketing tool?  When you start a business, you are banking on yourself as the subject matter expert (SME), you are ...

Social Media Management – Who Should Do It?

Can’t take the heat? Stay out of the social media kitchen! How much have you budgeted for advertising, marketing, and branding and have you identified and planned social media operations in relationship to your business goals? As a small business mentor, I can spot mentees who ...

Social Media Management – Why Small Businesses Need It

STUDY SHOWS INCREASE OF 70% BUSINESS TRAFFIC WHEN A BUSINESS USES SOCIAL MEDIA Did you see the research noting consumers are be more likely to shop and spend money with independent businesses if those businesses did a better job of marketing themselves on social media sites? Consumers ...

Advice and Bartering Could Be Costly Endeavor

Asking for advice and trading for services.   If you are an entrepreneur or struggling to start a business, you want access to as many resources as possible – especially if free or at minor cost.  It is accepted business practice to meet with other professionals ...

Virtual Introductions Make You Memorable

Providing Virtual Introductions Make You Memorable.   One of the capabilities LinkedIn (LI) provides is ‘virtual introductions’ between parties for business, a career promotion, or developing relationships for future business. Unfortunately, LI will only allow a limited number before charging the user for ‘additional’ introductions. To ...

Blogging For Business

Blogging for business   One of most successful (and primarily free) methods of getting your company branded, and name recognized by your target market, is blogging on a business website and posting on social media platforms. A growing trend is educational marketing. Business website and blog ...

Social Media Policy Best Practices

Best practices for a company social media policy.   Whether you are a sole proprietorship with a single employee or a huge corporation with thousands of employees, the nature of digital communications and the prevalence of social media (SM) demands mention in the employee handbook. The ...

PowerBall LinkedIn Training Nov. 7, 2013

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Lessons Learned From Website Memberships

The sales spiel sounded great – this website was going to provide me with sales leads for potentially hundreds of folks looking for my services or products – for free (three monthly after the first 30 days). Or, I could join the site at the next level and get a higher number of warm referrals from the membership site. Sounds great – where do I sign up? ... Then the warning flags start ...

Why Businesses Want to be Involved in Non-Profit Organizations.

Cause marketing increases brand awareness for the contributing business, but also the NPO. Who doesn't know Target provides local schools money for education? Who isn’t aware of the US Marine Corps collecting Toys-For-Tots for Christmas?

Recommendations Up May Get You Positively Noticed

Recommendations from others on your social media profiles gain you attention, but the third type of recommendation can also bring you lots of attention. This is the lateral or upward recommendation. And you are able to manipulate the recommendation to bring attention back to yourself and potentially obtain more eyes looking at your own job qualifications.

Dawn D. Boyer is now a featured PodCast Presenter on iTunes!

Dawn D. Boyer is a featured podcast presenter in iTunes - visit the free PodCasts listing and query on Dawn D. Boyer to get free downloads!

Using quotes to create website content

Quotes: These pre-written mini-blogs might be used to your advantage for some of the best content marketing for your business or branding message.

8 LinkedIn First-Time User Mistakes

LinkedIn is now becoming the norm for job seekers to post profiles as well as recruiters looking for and using the ‘inexpensive’ platform as a sourcing tool. Recruiters are just as discriminatory on what they see on profiles, as they would be in reviewing resumes. Those using LinkedIn for the first time can be in a rush, make minor or major mistakes, and don’t realize they have set themselves up for failure. Here are a few mistakes that can be easily corrected and will assist job seekers in getting the attention more easily from headhunters.

Resume du Jour: Kelly A. Meerbott – Speaker & Trainer

Kelly A. Meerbott, Speaker & Trainer (Sales/Executives) is an experienced sales-woman, speaker, and done work for corporate execs nationwide - call her!

LinkedIn Training – Beginner’s Class, Sat. 03/23/13

• CREATE a LinkedIn profile to start linking B2B internationally • BUILDING the LinkedIn profile for query results from others • GROUP involvement to get into the discussion for topics related to your interests • GET NOTICED by businesses who want your services/products • BUILD connections to valuable business connections via invites • BUILD REFERRALS from past employers or (current) customers

LinkedIn Training for Beginners

OBJECTIVE: You walk out excited and have a more than basic understanding about what LinkedIn can do for your business, branding, business development, building relationships with other business owners, and to start your quest for more B2B sales in the future.

LinkedIn Profile – Vital for a Job Search

Is your LinkedIn Profile at 100%? LinkedIn has just celebrated reaching 200 million users on their business professional platform within the last few weeks (remember when Facebook got excited about reaching their half a billion users?). In researching this social media platform after LinkedIn recently dumped ...

Resume du Jour – Stephen P. Terveer – Non-Profit Executive

STEPHEN PHILIP TERVEER Virginia Beach, VA  23454 (757) 869-8037 / (757) 481-1199 steveterveer@verizon.net   OBJECTIVE:   Non-profit Development Leader / SME Consultant / Food Bank Expert   EXPERIENCE SUMMARY:   25 years, Manager/Executive Director, Non-Profit Organization 20 years, Grant Writing, Capital Campaign Leadership 14 years, Food Bank Management and Organization Supervision 4 years, Peace Corps ...

What’s your daily email routine?

What’s your daily email routine?   When I sit at the computer in my home office each morning, I have a routine to help me focus and stay on track for accomplishing work-related communications without getting distracted in unproductive sidebars. Time management specialists recommend a ‘touch ...

Social Media Management Blueprint for Business or Job Search

Have you ever needed to work up a Social Media Plan for your business, but wasn’t sure what Social Media Management entailed or was the tasks were on a regular basis?  Here’s a cheat-sheet that helps you (as a business owner) or a job seeker to ...

LinkedIn: Why you don’t want to miss out on the activity

LinkedIn: Why you don’t want to miss out on the activity. Do you ever ask yourself – what good is LinkedIn?  How can it help me pursue business development or a new career search?  What effort do you put into learning about LinkedIn and its advantages? ...

What to look for in LinkedIn trainers…don’t settle!

What to look for from LinkedIn trainers:   I am beginning to see more training classes offered from ‘Social Media Experts’ providing training classes for the LinkedIn social media platform.  What concerns me is the trainers are calling themselves Subject Matter Experts (SMEs).  When I view ...

Tom Antion’s Secrets for Sales Letters – All the Elements You Need

If you are in business development and sales, you need to know exactly what and how to create a sales letter with all the elements that encourage people to buy!  Use Tom Antion’s list of “Sales Letter Elements” to write your own script.  (From a Tom ...

A Modern Day Story of David and Goliath…Or…The Little Guy vs. The Corporate Giant

A Modern Day Story of David and Goliath…Or…The Little Guy vs. The Corporate Giant   For the third year in a row, Monster Clean, a small, local Carpet, Upholstery, Tile & Grout Steam cleaning company with thousands of happy Monster Clean ‘evangelist’ customers is seeking ‘happy ...