Why it pays to provide recommendations to others on LinkedIn

One of LinkedIn’s most vital, yet neglected, goals is to obtain as many recommendations from past supervisors, bosses, peers, and co-workers as possible to enrich your profile. You can never have enough! If you are undergoing interviews for job consideration, future employers can link to the ...

Online Trolls and Haters

When Fame Bites Back – Online Trolls and Haters.   Everyone wants 15 minutes of media fame – whether they are a movie star, sports figure, athlete, famous artist, writer, or in the media spotlight. Being famous can also be debilitating and emotionally painful. Monica Lewinsky ...

Big Brother Is Watching

Big Brother – and the Rest of the World – is Watching   Worried about getting good reviews on your social media, referral sites, and Google? Be more worried about getting negative reviews on your business! There is an axiom many marketing folks quote, “You have ...

Marketing, Advertising, and Branding Definitions

Getting your definitions straight.     Small business owners usually have expectations of ‘instant’ sales from any and all types of marketing efforts. Each marketing-related activities noted below has a different return on investment (ROI) for cost and time. Advertising may bring in a crowd to ...

Teaming For Business

Are teaming with other businesses a good idea for targeting your client?   When you are starting a new business, or your current business is struggling with the paying client funnel, finding other businesses willing to team with you is good practice, right? Very likely! What ...

Don’t Stop at the LinkedIn Personal Profile!

Don’t stop at the LinkedIn personal profile! You probably have seen the posts, the emails, and the training announcements where ‘specialists’ are horn blowing about building up your LinkedIn profile. They are directing you to get it filled out completely, get certain sections added, and the ...

Print On Demand Publishing: A Unique Business Marketing Tool

Print On Demand: A unique marketing tool for business? Why should entrepreneurs think about creating their own book? Did you know a self-published book is a unique marketing tool?  When you start a business, you are banking on yourself as the subject matter expert (SME), you are ...

Social Media Management – Why Small Businesses Need It

STUDY SHOWS INCREASE OF 70% BUSINESS TRAFFIC WHEN A BUSINESS USES SOCIAL MEDIA Did you see the research noting consumers are be more likely to shop and spend money with independent businesses if those businesses did a better job of marketing themselves on social media sites? Consumers ...

Blogging For Business

Blogging for business   One of most successful (and primarily free) methods of getting your company branded, and name recognized by your target market, is blogging on a business website and posting on social media platforms. A growing trend is educational marketing. Business website and blog ...

Search Engine Optimize Your Website

This Infographic may help you with your Search Engine Optimize (SEO) practices: 10 Winning Tips for SEO Copywriting – An infographic by the team at www.webds.com Embed 10 Winning Tips for SEO Copywriting on Your Site: Copy and Paste the Code Below (From: https://www.webds.com/blog/seo/10-winning-tips-for-seo-copywriting/)   For more ...

Vulture Customers – Recognize and Avoid

Are your business customers ‘vultures?’ Do you have a vulture customer that is making your profits lower?   Business owners need to incorporate into their profit structure and marketing plan contingencies for ‘vulture’ customers.  What are those?  They are the clients who will blast the slightest ...

Why Businesses Want to be Involved in Non-Profit Organizations.

Cause marketing increases brand awareness for the contributing business, but also the NPO. Who doesn't know Target provides local schools money for education? Who isn’t aware of the US Marine Corps collecting Toys-For-Tots for Christmas?

Dawn D. Boyer is now a featured PodCast Presenter on iTunes!

Dawn D. Boyer is a featured podcast presenter in iTunes - visit the free PodCasts listing and query on Dawn D. Boyer to get free downloads!

Using quotes to create website content

Quotes: These pre-written mini-blogs might be used to your advantage for some of the best content marketing for your business or branding message.

LinkedIn Profile – Vital for a Job Search

Is your LinkedIn Profile at 100%? LinkedIn has just celebrated reaching 200 million users on their business professional platform within the last few weeks (remember when Facebook got excited about reaching their half a billion users?). In researching this social media platform after LinkedIn recently dumped ...

What’s your daily email routine?

What’s your daily email routine?   When I sit at the computer in my home office each morning, I have a routine to help me focus and stay on track for accomplishing work-related communications without getting distracted in unproductive sidebars. Time management specialists recommend a ‘touch ...

Social Media Management Blueprint for Business or Job Search

Have you ever needed to work up a Social Media Plan for your business, but wasn’t sure what Social Media Management entailed or was the tasks were on a regular basis?  Here’s a cheat-sheet that helps you (as a business owner) or a job seeker to ...

2,000 Quotes, Quips, Notes, History Tidbits & Viewpoints About Women

A beautiful gift for the women in your life! 2,000 Quotes, Quips, Notes, History Tidbits & Viewpoints About Women: Positive & Inspirational Quotes About Women

Tom Antion’s Secrets for Sales Letters – All the Elements You Need

If you are in business development and sales, you need to know exactly what and how to create a sales letter with all the elements that encourage people to buy!  Use Tom Antion’s list of “Sales Letter Elements” to write your own script.  (From a Tom ...

A Modern Day Story of David and Goliath…Or…The Little Guy vs. The Corporate Giant

A Modern Day Story of David and Goliath…Or…The Little Guy vs. The Corporate Giant   For the third year in a row, Monster Clean, a small, local Carpet, Upholstery, Tile & Grout Steam cleaning company with thousands of happy Monster Clean ‘evangelist’ customers is seeking ‘happy ...